Speakol Pixel Overview
Everything you need to know about tracking using Speakol’s Pixel Code.
What is the Speakol Pixel?
Speakol’s Pixel is an analytic add-on that allows you to comprehend actions users take on your website or landing pages and track user conversions originating from Speakol’s recommendation platform. It enables you to optimize your marketing campaigns, achieve your goals, and secure valuable actions. Once users take the desired action on your website, the Speakol Pixel will be activated and directly update your Speakol campaign report.
Why Use the Speakol Pixel?
Speakol Pixel serves as a link that connects between your landing page and the Speakol dashboard. Once you set up the Speakol Pixel, you can track conversions to learn more about user behavior and, consequently, modify and update your targeting options. You can use it to improve performance and track metrics such as conversion rates and values. The Pixel will provide you with invaluable information to measure the performance, ROI, and ROAS.
What type of Data does the Speakol Pixel Collect?
The Speakol Pixel collects data relevant to monitoring and optimizing performance, including page views, leads, purchases, add to cart, add to wish list, and sign up.
- Website Conversions: This includes new leads, purchases, and email signups.
- Website Actions: This includes button/link clicks on your website.
- Pageviews: This means tracking the pages a user visits after they click on your campaign ad and the number of times visited
How does the Speakol Pixel Work?
Once users click on one of your campaign ads displayed on one of our Speakol Widgets, they will be directed to your landing page. If the Speakol Pixel code is enabled, the information will flow from your landing page to your Speakol dashboard. Speakol will be able to collect relevant data to generate a detailed report about your campaign’s performance, the behavior of users, and the actions they have taken on your landing page.
Campaign Device Targeting Options
Targeting the right audience who is more likely interested in your campaign ads raises the chances of your Speakol campaign’s success. Therefore, you must determine the devices you want to target. Speakol allows you to target Desktop, iOs, and Android devices.
With Device targeting, you can choose the devices, where your campaign ads can be displayed. This feature will help you make the best of your Speakol Ad campaigns, especially if some of your products or services appeal more to users of specific devices. So, for instance, if you want to promote a mobile application, it will be better to target mobile devices only rather than include desktops.
If you plan to target multiple devices, it will be best if you set up separate campaigns for each device, to better access the strengths and shortcomings of each campaign, enhance the drawbacks, and achieve the best possible results.
How to set your Device Targeting Options:
- Press Create Campaign
- On the Targeting Options page, Press Advanced Options.
- When asked about Targeting devices, you can select the ones you want to include and deselect the ones you want to exclude. You can choose between targeting desktops, iOS, and Android devices.
Why Native Video Advertising is the New Best Thing?
Native Video Advertising is one of the fastest-growing segments of digital marketing. According to eMarketer, advertisers had spent around 38.7% of their digital video advertising budgets on native videos in 2020. This is hardly surprising since videos have attracted web users when display ads were less noticed. Therefore, if you aren’t already using native ads, it is hay time you start.
So What is Native Video Advertising?
It is the seamless integration and display of an in-feed branded video into existing content on the open web. Like native advertising, native video advertising matches the look, feel, and visual context of any website or app they appear on. Native video ads blend in with their surroundings and take on the natural environment where they are seen just like chameleons.
Native Video Content employs two of the most appealing online marketing trends, which are native advertising and videos, which are informative and engaging. Since videos focus more on storytelling than product centricity or sales orientation, you can easily convey your message to interested and engaged users without disrupting their browsing experience; on the contrary, you encourage them to click. This way, video boosts conversions and sales and provides great ROI.
Why Use Native Video Advertising?
Video Ads are great to boost your brand awareness, generate engagement, and build trust. You can also use video marketing to drive post-click landing page traffic and generate sales by including a compelling CTA (call to action).
Video ads are also recommended because:
- 80% of viewers can recall a video ad they have seen within 30 days, which is the highest of any type of digital advertising.
- 95% of viewers are more likely to recall a CTA after watching a video in comparison to only 10% after reading it in text.
- 90% of users report that product videos encourage them to settle purchasing decisions.
- Users are 27.4 times more likely to click-through on videos.
Besides, video ads do not start to play until it comes into the users’ full view; it will begin playing without sound to avoid disrupting the user, but the view can click on the ad to activate the sound giving him full control to engage and interact with the video ad.
So what are some of the Top Video Advertising Trends?
- Shorter Video Ads: Brands have been challenged to create engaging videos that are valuable, convey a message, and short enough to beat the skip button and short attention spans. Some videos are as short as 15 sec, which calls for impactful content that induces an immediate emotional response from viewers.
- Mobile-first advertising: 73% of generation Z and millennial consumers watch more videos on their mobile devices. Reports have found that consumers spend an average of 47 minutes on video on mobile in comparison to 24 minutes average on their laptops.
So, why don’t you try video ads on Speakol?
In January 2020 alone, video ads on our platform have received:
- 34% VTR (video through rate)
- 18% saw the last two-quarters of the video.
- 15% Video Completion
Marketing is about giving the audience what they want. Native videos do just that. They tell a story, engage your audience, trigger emotions, create a sense of affinity, raise your brand awareness and encourage action.
Don’t believe us. Try us out yourself.