Native Video Ads: Your New Marketing Solution
Native Video Advertising is one of the fastest-growing segments of digital marketing. This is hardly surprising since videos had attracted web users when display ads were less noticed. Therefore, if you aren’t already using native ads, it is time to start.
It is the seamless integration and display of an in-feed branded video into existing content on the open web. Like native advertising, native video advertising matches the look, feel, and visual context of any website or app they appear on. Native video ads blend in with their surroundings and take on the natural environment where they are seen, just like chameleons.
Native Video Content is informative and engaging. Since videos focus more on storytelling than product-centricity or sales orientation, you can easily convey your message to interested and engaged users without disrupting their browsing experience; on the contrary, you encourage them to click. This way, video boosts conversions and sales and provides excellent ROI.
So, Why Use Native Video Ads?
Brands use shorter videos to create valuable content and convey efficient messages, especially when launching new products or raising awareness.
Mobile-friendly advertising, especially that 73% of generation Z and millennial consumers watch more videos on their mobile devices.
80% of viewers can recall a video ad they have seen within 30 days, which is the highest in digital advertising.
95% of viewers are more likely to recall a CTA after watching a video than only 10% after reading it in text.
90% of users report that product videos encourage them to settle purchasing decisions.
Users are 27.4 times more likely to click through on videos.
To explore more tangible examples of how Speakol has enabled brands to achieve their marketing goals through video ads, read on.
Government Institutions: [Saudi Post (SPL)]
SPL is a governmental institution and forms part of the Ministry of Communications and Information Technology. It provides a variety of logistical and postal services and enables e-governmental programs and e-commerce applications to develop e-governmental transactions and facilitate e-commerce exchanges. As a government entity, SPL wanted to launch video native ads to raise brand awareness, tell its story, communicate with the public, and introduce its services.
SPL launched a video campaign using video entitled “ All Roads lead to Saudi Post”. The campaign was displayed around 250 thousand times, and viewed over 100 thousand times; it secured over 1,600 clicks with a 0.66% CTR.
Home and Office Improvement Services: [El Sallab]
El Sallab Group has been operating for 100 years and is considered a market leader in the ceramic tile trade as well as home and office improvement services.
To raise brand awareness, El Sallab launched a video campaign to introduce a new shopping experience using the words “first time” and “Middle East”. The campaign ads were featured more than 2.5 million times; the video was viewed close to 800 thousand times generating 18.5 thousand clicks, with a 0.73% CTR.
Electronics: [Philips]
Philips is a leading Dutch technology company. It leverages advanced technology and consumer insights to deliver integrated solutions producing various electronic devices that are known for their high quality and endurance.
Philips wanted to introduce “Philips One Blade” launching a video campaign to that effect. The video was displayed over 1.12 million times, and was viewed close to 440.6 thousand times; it also received 13.16 thousand clicks with a 1.2% CTR.
Food and Beverage: [Chipsy]
Chipsy is the most popular brand of potato chips in Egypt. Its flavors are inspired by local cuisine. Chipsy is part of Lay’s family brand of chips, which is one of the world’s best-selling brands of potato chips.
Chipsy launched a video campaign to tell Chipsy lovers that the potatoes have increased by 15% only for 2 LE. The campaign was a success; it was featured 1.25 million times and viewed close to 600 thousand times. The ads received 16.1 thousand clicks, securing a 1.30% CTR.
Real Estate: [TMG]
Madinaty is one of TMG’s earliest international standard cities. It provides a modern lifestyle for its residents where there are vast green areas, golf courses, educational institutions, sports, and social clubs, hospitals, business centers, entertainment facilities, and household services.
Madinaty launched a video campaign that was displayed 15.5 million times and viewed over 3.2 million times. The video generated 21.7 thousand clicks, with a 0.6% CTR.
So, why don’t you try video ads on Speakol?
In January 2022 alone, video ads on our platform have received:
40% VTR (video through rate)
25% saw the last two-quarters of the video.
20% Video Completion.
10 Steps to Create an Engaging Campaign that Converts
We want to share with you a few simple steps of how to create a captivating ad campaign that will enable you to invest wisely, win your market, and convert your target audience.
Know your Product and Market:
You need to study your market and be aware of your competition. You also need to define your edge and value proposition, making it clear and concise to your audience to enable them to see the value you offer and why they should use your product or service.
Understand your Audience and Define their needs:
You need to identify and segment your audiences, building comprehensive profiles for each group to better understand and address their needs, and win them over. You need to think of the best ways to deliver information and how to identify qualified leads from other prospects. All this will enable you to create variations of your content, visuals, titles, and landing pages to engage each demographic.
Select the Appropriate Publishers:
You can select the publishers you like from a rooster of premium publishers in the MENA and GCC regions. Not only that, but if you also prefer a specific content category, you can easily select the topics along which you like your ads to be displayed. So if you are promoting an automotive brand, you can choose the finance, business, automotive, and luxury categories to feature your ads.
Choose a Campaign Objective:
Without defined goals and objectives, you will be unclear on what needs to be accomplished, and your brand will struggle to realize its full potential. Therefore, you must set your objectives to determine your execution action and ensure your ad campaigns’ success. Your objective can be driving traffic, gathering data and information through lead forms, boosting conversions, raising brand awareness, or facilitating the communication between you and your audience through phone or WhatsApp.
Create Catchy Titles and Engaging Creatives:
Your title should brightly present the idea of the content on your landing page; the title should communicate the tone, style, and nature of what the user is about to see. It should be clear and engaging to incite users to click on your campaign ad. Still, pictures speak louder than words. So no matter how enticing your words are, users will tend to look at the images first. Therefore, it is essential that you use engaging and exciting images for your campaign ads to boost user engagement.
A/B Testing:
You need to identify and segment your audiences, building comprehensive profiles for each group to better understand and address their needs, and win them over. You need to think of the best ways to deliver information and how to identify qualified leads from other prospects. All this will enable you to create variations of your content, visuals, titles, and landing pages to engage each demographic.
Bidding Module – CPC (Cost Per Click):
CPC indicates the amount of money you are willing to pay per click. Therefore,we recommend that you start with a 20% higher CPC the higher than the one recommended on the dashboard. The higher your bid the more likely your campaign ads will be promoted across the Speakol publishers’ network, which renders them more trendy. Once you increase your CPC, you are more likely to garner more clicks for your campaign ads.
Be Patient and don’t change your marketing plans too quickly:
Do not be tempted to cut costs with a small budget and a short period. Otherwise, the algorithms will not be able to learn which platforms and tactics are achieving the best ROI. Moderate your spending over time once you have guaranteed effectiveness.
Tracking Conversions:
To track your conversions, you need to install the Speakol Pixel Code; it is a one-time action. You just need to install it once on your website, landing page, or mobile application. You can track the following: website conversions, website actions, page views, add to cart, add to wishlist, sign up, and purchases. This enables you to track, and easily assess whether or not Speakol is enabling you to drive results by monitoring conversions and reports on your dashboard.
Testimonial – Social Proof:
Convince potential leads of the quality and seriousness of your offers by featuring the feedback of satisfied clients to highlight your reputation and build credibility.