Company:
Ford Motor Company, commonly known as Ford, is the second-largest American multinational automaker and the fifth in the world. It was incorporated in 1903. The company sells automobiles and commercial vehicles. Ford introduced methods for large-scale car manufacturing and large-scale management of an industrial workforce using elaborately engineered manufacturing sequences typified by moving assembly lines.
Challenge:
Ford wanted to launch lead generation campaigns targeting Egypt, aiming to secure more qualified leads wanting to purchase cars. The company wanted to raise its brand awareness, increase sales, and maximize its ROI.
Why Partner with Speakol?
Ford realized that it had to find new ways to secure quality leads far from social media. Speakol’s extensive publishers’ network and tremendous reach of more than 60% of all internet users in Egypt (54 million users) presented an excellent opportunity to reach interested, engaged users at a low cost.
Strategy:
With our dedicated account managers’ help, Ford was able to run recommendation ads and display their ads on premium websites targeting Egypt. They were also able to segment and separate their traffic by running campaigns targeting iOS, Android, and desktops. The team also installed the pixel code to track leads and insights efficiently. Using Speakol’s insights and reports, the team could quickly assess campaigns’ performance, stop the low-performing ones, duplicate the best ones, optimize all resources to secure more qualified leads, reduce the CPL, and increase sales.
Results:
In only 17 days, the campaigns proved extremely successful. The ads were displayed around 8.9 million times and clicked over 32 thousand times. Ford narrowed down great qualified leads securing more than 200 leads, with an average CPC reaching a low of $0.02. The CTR (clickthrough rate) was also very high, standing at 1%.
In Numbers:
Impression: 8,933,514
Clicks: 32,361
Leads: 208
CTR: 1%
Duration: 2.5 weeks (17 days)
Ford sets another example of companies who have risen above today’s marketing challenges by using native advertising and partnering with Speakol. It has managed to use this new effective marketing tool to raise its brand awareness, reach new audiences, secure qualified leads, and increase sales.
It really does not matter the size of your firm or the type of your product/service, Speakol has your back.
Don’t believe us? Try us out yourself.
