دليل المدفوعات والفواتير في سبيكول
في هذا المقال
تحاسب منصة Speakol المعلنين على أساس تكلفة النقرة الواحدة، والتكلفة لكل ألف ظهور والتكلفة لكل عميل محتمل، والتكلفة لكل فيديو.
●التسعير على أساس التكلفة لكل نقرة هو المبلغ الذي ترغب في إنفاقه مقابل كل نقرة على أحد إعلانات حملتك.
ويتم تحديد تكلفة النقرة بالشكل الذي يساعد على تحقيق الأهداف المرجوة من الحملة.
وإذا كان معدل تكلفة النقرة متواضعًا جدًا، فلن تتمكن من الحصول على عدد النقرات المطلوبة؛ وفي الوقت نفسه، إذا كان معدل تكلفة النقرة مرتفعًا جدًا ولم تتمكن من تحصيل عدد النقرات المطلوبة، فذلك يعني فشل المعاملة في تحقيق الهدف المرجو منها.
ويعتبر الحد الأدنى المطلوب لقيمة التكلفة بالنقرة هو ٠.٠١ دولار .
وننصح دائمًا المعلنين بتحديد قيمة ما بين ٠.٢ دولار إلى ٠.٧٠ دولار كبداية.
كما نوصي بالبدء بمعدل مرتفع للنقرة عند إطلاق الحملة الإعلانية للتأكيد على تنافسيتها مما يزيد من ظهورها وبالتالي يزيد من عدد النقرات.
ومن خلال هذه الطريقة سوف تتمكن من الحصول على بيانات كافية لاتخاذ قرارات جيدة حول كيفية تشغيل الحملة.
●أما التسعير على أساس التكلفة لكل ألف ظهور، فهو المبلغ المراد دفعه مقابل كل ألف ظهور لحملاتك الإعلانية.
●وتشير التكلفة لكل فيديو إلى المبلغ الذي يتم إنفاقه مقابل كل مرة ينقر فيها المستخدم على مقاطع الفيديو الخاصة بحملتك أو يقوم بمشاهدتها للنهاية.
●بينما التكلفة لكل عميل محتمل، هو المبلغ الذي يتم دفعه مقابل كل مرة يتم فيها تحويل المستخدمين إلى عملاء مرتقبين أو عملاء محتملين. ويكون ذلك من خلال القيام بإجراء معين، قد يكون هذا الإجراء على شكل ملء نموذج معين أو الاشتراك أو إضافة منتج إلي عربة التسوق أو القيام بشراء منتج.
The Ultimate Payments & Billing Guide to Speakol
In this article you will be able to find everything you need to know concerning pricing and billing options and policies at Speakol.
Lets start with the basics,
CPC Pricing Model:
Speakol charges advertisers on a CPC (Cost per Click), CPM (Cost per One Thousand Impressions), CPL (Cost per Lead), and CPV (Cost per Video) basis.
Your CPC bid is the amount of money you are willing to pay for each click one of your campaign ads receives. You want to set a CPC that allows you to meet your performance goals. If the CPC rate is too modest, you will not be able to obtain the number of clicks required; at the same time, if the CPC rate is too high and you fail to secure the number of clicks needed, the transaction will fail to meet its purpose. The minimum required CPC value is $0.01. We do advise, however, that advertisers set a value between $0.2 – $0.70 to start. Speakol recommends that you start with a high CPC rate when you launch your campaign to ensure that it is competitive, which increases its visibility and subsequently increases the number of clicks. That way, you can have enough data to make informed optimized decisions on how to run the Speakol campaign.
Your CPM bid is the amount of money you are willing to spend for each one thousand impressions of your ad campaigns; CPV (Cost per video click) refers to the amount of money you are willing to pay every time a user clicks or views your videos to completion. While the CPL is the amount of money you are willing to pay for each time users are converted into leads or potential customers by completing an action on your landing page that may include filling in a form, signing up, adding a product to cart, or purchasing a product.
If you encounter any issue or have any questions related to your billing and payment method, you can easily reach out to the team in charge. You can either chat with one of our support team members on your dashboard or email us at [email protected]. However, Below are some of the most frequently asked questions we receive:
1. How to Unfreeze Your Account
What to do if your account is frozen? If the account is frozen it may be due to a variety of reasons including billing issues, or spending limit. Once your account is frozen, your campaign ads will not be displayed on Speakol’s network.
If your account is frozen, you will be notified via email.
Until your account is unfrozen, you will be able to create and edit existing campaigns, but none of your campaign ads will be displayed on Speakol’s network until the pending issues are resolved.
Why would Speakol Freeze your Account?
-Credit Limit:
If you reach your credit limit, your account will be frozen. To unfreeze your account, you need to recharge your balance for your campaigns to continue running. If you face any more issues, please chat with one of our support team members on your dashboard or email us at [email protected].
2. What Happens if your Credit Card is Overcharged?
If you feel like your credit card is mistakenly overcharged, please chat with one of our support team members on your dashboard or email us at [email protected].
If you do choose to email us, kindly include the following information:
- Account Name
- Company Name
- Amount charged
- Date transaction was processed
A member of the sales team will review the issue and contact you at the earliest.
3. Viewing Your Account Balance
As a prepaying customer, you will receive a statement at the beginning of each month that will show you your current balance as of the end of the previous month.
You can also easily check your available balance once you log in to your account. On the top left of the screen, you will see the available balance next to the Fund Button.
4. Requesting a Refund
If you believe you should be issued a refund for any reason, please reach out to us, chat with one of our support team members on your dashboard or email us at [email protected].
Our team will review your request, and get back to you at the earliest.
5. What Are The Payment Methods Available?
- Online Payment: We accept payment in USD only to be paid through the Advertisers Dashboard.
- We Transfer: We accept payment in USD and EUR.
- PayPal: We accept online payment.
- Cash: We accept payment in EGP, USD, and EUR.
6. What is our Prepayment Billing System?
Prepayment Billing
This means that you need to pay first before your campaign can run.
So, for example, if you pay 500$ to start, you will able to run campaigns with up to 500$, before you need to recharge your balance or add more money to keep your campaigns running.
Your account manager or local billing team will notify you when you approach your spending limit alerting you to recharge your balance when needed.
How to Set Up your Prepayment billing?
- Once you log in, Press Fund to add balance to your account.
- You have two options either to pay using Credit Card, or Paypal.
- If you choose to pay using Credit Card, you will be asked to write the name on the card, and the amount you want to pay. Please note that you will be charged 2.7% credit card fee.
- If you choose to pay using PayPal, you need to email Speakol as [email protected] first in order to enable this service. Please note that by choosing Paypal, you will have to pay a 5% Fee.
- If your billing address is in the UAE, you will be subject to 5% VAT.
- Once your payment transaction is completed, you can easily create a new campaign.
Changing your Payment Method:
You can change your payment method at any time.
You can easily add a payment method or a credit card.