Revealing what consumers
are looking for this
Halloween!
The spooky season is here. October 31st is quickly emerging as a micro even in the MENA. It also marks the three-month long Black Friday shopping extravaganza.
There has been a 26% year-on-year increase in search interest for
“Halloween” across the region, especially in countries like Egypt, UAE, for its large expatriate population, and Saudi Arabia, which embraced this celebration for the first time.
With interest rising across the region, we expect 2022 to be the biggest celebration yet. Therefore, marketers should seize this opportunity to engage their target audience, raise their brand awareness, and boost their sales.
Consumers celebrate in different ways. Some shoppers get consumed searching for costumes, candy and decorations.
Indulge in Sweets and Candies
People A big part of Halloween is sweets and candies especially for kids, who go trick or treating . Therefore, you can see a year-on-year spike in search interest of 205% across the region. Not only that but regional shoppers are super specific about the type of treats they want; that’s why we can notice a spike of 11x in interest in “chocolate” in KSA, and 2x in the UAE over regular “candy” ?
Don’t forget to promote kids’ Halloween costumes.
People A big part of Halloween is sweets and candies especially for kids, who go trick or treating . Therefore, you can see a year-on-year spike in search interest of 205% across the region. Not only that but regional shoppers are super specific about the type of treats they want; that’s why we can notice a spike of 11x in interest in “chocolate” in KSA, and 2x in the UAE over regular “candy” ?
Indulge in Sweets and Candies
People A big part of Halloween is sweets and candies especially for kids, who go trick or treating . Therefore, you can see a year-on-year spike in search interest of 205% across the region. Not only that but regional shoppers are super specific about the type of treats they want; that’s why we can notice a spike of 11x in interest in “chocolate” in KSA, and 2x in the UAE over regular “candy” ?
People host Halloween parties to welcome friends and family, thus
halloween decorations have gone up 245%.
Other times, people look up restaurants, hotels or venues Halloween hosted parties.
As a marketer, how can you make the best of this scary season??
Use Audience Targeting to create multiple ad campaigns
to engage various audience
segments based on their
interests and habits.
95% of viewers are more likely to recall a CTA after watching a video than only 10% after reading it in text.
Promote bargains and
discounts highlighting how much your consumers can save.
