Case Studies

كيف تعاونت ثندر مع سبيكول من أجل جذب عملاء جدد؟

 

 

 

 

على مدار عقود، استهدفت الأسواق المالية المؤسسات الكبيرة. بشكل عام كان الوصول إلى الكيانات ذات المكانة المالية القوية أسهل بكثير من الوصول للأفراد، إذ يتطلب أسعار معقولة لجذب العملاء. بينما جذب العملاء الراغبين في المساهمة بأسهم صغيرة يتطلب ميزانية تسويقية مرتفعة وفرق تشغيل كبيرة.

 

 

 

الإلهام:

 

استفاد فريق ثندر من التكنولوجيا من أجل الوصول إلى ملايين الأفراد من خلال تطبيق متطور بواجهة سلسة. ركز المشروع على إنهاء احتكار الأسواق المالية الكبرى، مقابل تقديم خدمات تهدف إلى توفير الاستقلال المالي للأفراد والاستثمار في تثقيف المستخدمين.

 

 

 

“استثمر … اكتشف … تعلم”:

 

يمكّن التطبيق الأفراد من تسجيل الدخول إلى البورصة المصرية، إذ يستطيع المستخدمون إنشاء حساباتهم وتمويلها في خطوات من خلال عملية فتح حساب سهلة دون مشاركة وسطاء أو فروع. 

من خلال التداول بدون عمولة، يمكنهم أيضًا الاستثمار في البورصة المصرية والأسهم المحلية للشركات مع إتاحة التعرف على الأخبار وآخر بيانات السوق.

 

 

 

أعلن عن شركتك الناشئة اليوم

 

 

 

جهود التسويق:

 

تعمل “ثندر” على تسويق علامتها التجارية من خلال عدة طرق أبرزها، الإعلانات الرقمية ومواقع التواصل الاجتماعي للوصول إلى المزيد من العملاء المحتملين. رغم انخفاض تكلفة تحميل التطبيق عند التسويق على مواقع التواصل الاجتماعي، لكن فريق “ثندر” أدرك الحاجة إلى استراتيجية استهداف أكثر تحديدًا للوصول إلى المستخدمين بعقلية ومستوى معرفة عال. قرر الفريق دخول عالم إعلانات المحتوى، بعد إدراكه أن تأمين العملاء المحتملين ذوي الجودة العالية سيؤثر بشكل كبير على أعمالهم.

 

 

 

الشراكة مع سبيكول:

 

نظرًا لوجود شبكة واسعة من الناشرين تضم أكثر من 500 موقع متميز في منطقة الشرق الأوسط وشمال إفريقيا ، لجأت “ثندر” إلى سبيكول لمساعدتهم على تحقيق أهدافهم التسويقية. تمكنت سبيكول من تعزيز الوعي بعلامة “ثندر” التجارية، من خلال عرض إعلاناتها على ناشرين اقتصاديين. 

عمل مديرو حسابات سبيكول مع فريق “ثندر” لتحسين عملية الاستهداف من خلال تجربة أنماط مختلفة، مع تقييم الأداء وتحسين الحملات في كل مرحلة. 

عمل الفريقان سويًا لاستهداف المواقع المتخصصة وتضييق وتوسيع الجمهور المستهدف حسب المواسم والمنافسة. جرب “ثندر” أنماط مختلفة أدت إلى زيادة عدد عمليات تحميل التطبيق مع خفض التكلفة.

 

ساهمت التقارير التفصيلية التي قدمتها سبيكول في تكوين نظرة ثاقبة عن التصميمات والعناوين والعبارات التي تحث المستخدمين على اتخاذ إجراء، أدت  إلى جذبهم وزيادة عدد التحويلات. بالإضافة إلى ذلك، تمكن الفريق من تحسين الموارد، وصياغة استراتيجية التسويق الخاصة بهم، مع تمكينهم من التوسع بشكل أكبر.

 

بالتعاون مع سبيكول، استطاع ثندر جذب المزيد من المستخدمين المؤهلين وخفض التكلفة لكل تحويل بنسبة 50 ٪.

 

منحت سبيكول أيضًا “ثندر” التوسع في الشرق الأوسط وشمال إفريقيا، من أجل إيصال رسالتهم وجذب المزيد من المستخدمين المهتمين.

تفاصيل الحملة الإعلانية:

نوع الإعلان: إعلانات التوصية

 

الانطباعات: 14 مليون

 

النقرات: 100 ألف

 

نسبة النقر إلى الظهور: 0.50٪

 

التحميل: 1،120

 

الاستمارات المقدمة: 135

 

الهدف: مصر

 

المدة: 3 شهور

 

 

إعلن عن برنامجك الخاص مع سبيكول

 

 

 

اعلن مع سبيكول:

 

أثبت تسويق شركتك الناشئة من خلال إعلانات المحتوى نجاحًا في الوصول إلى المستخدمين المهتمين، بالإضافة إلى جذب العديد من العملاء المحتملين المؤهلين، وزيادة المبيعات، وتعظيم أرباح المعلنين.

 

لذا، سواء كنت ترغب في الترويج لشركة ناشئة، أو منظمة غير حكومية، أو شركة عقارية، أو علامة تجارية للسيارات، أو خدمات مصرفية، أو تجارة إلكترونية، أو أي قطاع آخر، فإن سبيكول تمتلك محفظة متنوعة لتلبية جميع احتياجاتك.

 

لا تصدقنا! جربنا بنفسك.

 

ابدأ حملتك الإعلانية اليوم

 

كيف تعزز إعلانات المحتوى الوعي بعلامتك التجارية وترفع مبيعات مشروعاتك العقارية؟

 

 

 

الصفحة الرئيسية.. دراسات الحالة

صناعة العقارات واحدة من من أنجح الأعمال التجارية في العالم. تغطي هذه الصناعة العديد من أشكال الملكية العقارية، التي تتضمن التطوير والتأجير والتقييم والتسويق وإدارة الممتلكات التجارية والسكنية والزراعية والصناعية. كأي صناعة أخرى، تختلف أوضاع صناعة العقارات حسب التقلبات الاقتصادية، لكن ورغم ذلك استطاع مجال العقارات الصمود والثبات خلال العام الماضي، لأن الناس يظلون في حاجة دائمة إلى المنازل والشركات والمساحات التجارية.

 

بشكل عام، تعد صناعة العقارات قطاعًا اقتصاديًا أساسيًا، وخيارًا  مميزًا للاستثمار في الشرق الأوسط وشمال إفريقيا. وإدراكًا لأهميتها في عملية النمو الاقتصادي، فإن العديد من الحكومات تناصر مشروعات التطوير العقاري وتعمل على إنشاء مدن عملاقة ومساحات حضرية.

 

أقامت دول الشرق الأوسط وشمال إفريقيا العديد من المشروعات العقارية الكبرى في مختلف عواصمها، بما في ذلك الرياض ودبي والقاهرة. مؤخرًا، تسبب زيادة العرض في إحداث ضغط متزايد. يمتلك السكان مجموعة واسعة من المشروعات للاختيار من بينها، مما يجبر المطورين على بذل المزيد من الجهود لتأمين العملاء.

 

منذ عقود، هيمنت إعلانات الصحف والتليفزيون واللوحات الإعلانية على القنوات تسويقية للترويج للمشروعات العقارية لأي شركة, الآن، يتعين على الشركات البحث عن قنوات تسويقية أخرى، حيث يقضي العملاء المزيد والمزيد من الوقت على الإنترنت.  اتجهت الشركات العقارية نحو الإعلان الرقمي وإعلانات المحتوى، من أجل زيادة الوعي بالعلامة التجارية، وجذب الاهتمام بالمشروعات العقارية، وضم المزيد من العملاء المحتملين المؤهلين، وزيادة المبيعات

 

 

روج لمشروعك العقارى

 

 

 

لماذا تستخدم إعلانات المحتوى؟

 

– تقدم تجربة إيجابية، ويستقبلها الجمهور المستهدف بشكل أفضل.

 

– زيادة الوعي بعلامتك التجارية والتأثير على المستخدمين على مستوى اللاوعي لرؤية إعلانات المحتوى كجزء من تجربتهم في مشاهدة المحتوى ذي الصلة.

 

– الوصول إلى مستخدمي الهاتف المحمول بسهولة أكبر.

 

– تقدم خيارات استهداف دقيقة. الآن، يمكنك استهداف جمهورك بناءً على اهتماماتهم في التصفح والقراءة من خلال استهداف ناشرين محددين في الشرق الأوسط وشمال إفريقيا، والموقع الجغرافي (البلد والمدينة)، والأجهزة (سطح المكتب، أو Android، أو iOS).

 

– تقديم أشكال مختلفة من إعلانات المحتوى تمكنك من الوصول إلى شرائح مختلفة من الجمهور، بما في ذلك إعلانات التوصية والكلمات المفتاحية والفيديو.

 

– تقديم نماذج دفع متعددة، بما في ذلك تكلفة النقرة، والتكلفة لكل ألف ظهور، وتكلفة مشاهدة الفيديو، والتكلفة المحسنة لكل إجراء.

 

 

 اعلن عن مشروعك العقاري مع سبيكول 

 

 

كيف يمكنك تشغيل حملة إعلانية عقارية ناجحة؟

1. ابحث عن منافسيك قبل إطلاق حملتك من أجل اختيار زاوية تسويقية مميزة.

2. استخدم صورًا شيقة وعالية الجودة. يؤدي ذلك إلى سهولة التعرف على علامتك التجارية وعمليات الشراء والتوصيات ، خاصةً لمستخدمي الهواتف المحمولة.

3. استخدم الشعار في إعلانك. هذا يمكن أن يزيد التثبيت بنسبة 25٪.

4. استخدم فيديو عالي الجودة مدته 15 ثانية. يؤدي ذلك إلى زيادة الرغبة في الشراء.

5.تجنب استخدام عناوين clickbait (عناوين مثيرة مضللة). يمكن للمستهلكين معرفة متى يتم تضليلهم.

6. اذكر أي عروض أو خصومات في العنوان.

7. تأكد من أن CTA (عبارة تحث المستخدم على اتخاذ إجراء) واضحة.

8. انشئ صفحات هبوط مألوفة بخطوات اشتراك سهلة.

9. تأكد من توافق إعلاناتك مع الهواتف المحمولة.

10. قسّم جمهورك وابدأ حملات مختلفة لكل مجموعة تتشارك نفس الموقع الجغرافي والاهتمامات.

11. استهدف الناشرين المتميزين في البلد الذي تستهدفه لزيادة جمهورك وتعظيم فرص الحصول على عملاء محتملينمميزين.

12. استخدم اختبار A / B لاختيار الصور والعناوين التي تجذب جمهورك بشكل أكبر.

 

إذا كنت تحاول تسويق مشروعك العقاري، نقترح عليك استكشاف عالم إعلانات المحتوى. صناعة العقارات من أكثر الصناعات ازدهارًا على شبكة سبيكول. تم عرض إعلانات العقارات أكثر من 240 مليون مرة، وحققت أكثر من 1.1 مليون نقرة. بسبب التكلفة المعقولة التي نقدمها لكل عميل محتمل، حصل عملاؤنا على الآلاف من العملاء المحتملين المؤهلين، مما أدى إلى زيادة مبيعاتهم وأرباحهم بشكل كبير.

حان الوقت لتجربة إعلانات المحتوى.

 

 

 

 سجل الآن 

Noon Academy and Variance: Boosting their App Installs Using Native Advertising

 

The massive growth in mobile app usage generated competition in the marketplace. Today the Google Play Store has 2.56 million applications, while the Apple App Stores has 1.85 million applications. These apps account for the lion’s share of games industry revenue, give access to the world’s canon of music, and help users manage diaries, documentation, and payments. 

In this highly competitive fight for relevancy, you need a creative and engaging marketing strategy to promote your app.  App install ads are a highly effective means of enhancing your app’s visibility in the app stores, increasing its rank, bolstering organic traffic, and driving installs.

Educational Applications: 

Educational trends adapt to the changing time; the digitalization wave and e-learning made knowledge accessible from anywhere, facilitating the learning process. Now, everyone has access to information through mobile phones.  Therefore, mobile e-learning applications are gaining populating by the day. 

Educational applications offer modern learning techniques, address the psychology of students, and facilitate the delivery of information; they gamify concepts offering challenges through puzzles and games.  They also help educators keep track of students’ and learners’ performance and report automated grading. These applications save a tremendous amount of travel time and provide references that are easy to download. They are also cost-effective and offer a wide range of payment options. 

So if you have an educational application, native advertising must be part of your marketing strategy. It establishes brand awareness and builds trust by leveraging viewership, credibility, and value of respected editorial publishers, featuring your applications’ ad to millions of unique users alongside relevant content. This will deliver relevant referral traffic and significantly increase your app installs. 

Noon Academy:

Noon Academy is a mobile application that offers an online social learning platform enabling students to study in peer groups, compete with one another, and request top tutors on demand. It creates a social e-learning platform; it operates in 8 countries, serving 16 million students and empowering 100 thousand teachers.  

Noon Academy constantly aims to reach and engage more students, raise its brand awareness and emphasize the importance of e-learning. It also works on increasing the number of app downloads which is a parameter of success.  To do so, it decided to explore the world of native advertising to generate leads, and boost its app downloads. 

Noon Academy marketeers used Speakol’s top-notch targeting options to customize their campaigns and target their intended audience.

Strategy:

1. Set the campaign objective to app install.
2. Used location targeting to launch a campaign targeting Egypt specifically.
3. Used contextual targeting to target the education and training sections in particular and exclude other irrelevant content categories to narrow down the target audience. 
4. Used device targeting to target mobile phones both iOS and Android, and exclude desktops. 
5. Set the campaign duration for a month, so they can continuously assess the campaign performance, as well as modify and optimize the resources to achieve the best results. 
6. Opted for  “Choose Right! Choose the Education Your Children Deserve” as an ad title, which urges parents to take action, and prioritizes childrens’ quality of education appealing to their emotions. 

During this month, the campaign obtained 60 thousand clicks, over 10.6 million impressions, and close to 900 leads, with a very reasonable CPL (cost per lead). 

Variance: 

Variance is a comprehensive Egyptian platform that aims to empower youth through online courses that develop their skills and abilities and prepare them for the labor market. It also aims to facilitate communication using online conferences and video conferences. 

To engage more youth and encourage them to use their platform, they launched a Digital Empowerment Initiative offering 500 LE worth of courses to all new users to explore and register for up to 3 courses or use their virtual video conferences services. To reach out to new users and increase their app downloads, Variance decided to incorporate native advertising as part of their marketing strategy.

Strategy:

1.  Set the campaign objective to conversions. 
2. Used location targeting to launch a campaign targeting Egypt specifically.
3. Used contextual targeting to target the education and training sections in particular and exclude other irrelevant content categories to narrow down the target audience. 
4. Used device targeting to target mobile phones both iOS and Android, and exclude desktops. 
5. Set the campaign duration for a week. 
6. Opted for  “Enjoy 3 Free Courses from Variance” as an ad title. The use of “Free Courses” is an engaging phrase to encourage users to try this platform and explore their courses. 
7. Used an attractive visual highlighting the cashback value once you register 

During this week, the campaign obtained 28.5 thousand clicks, 3.5 million impressions, and close to 800 conversions/ app installs for a very reasonable CPL (cost per lead).

 

General Tips:

1. Known your product and application. Answer the question “why does my app exist?”, “what is my edge over the competition”. 
2. Identify your objective, and what is more important to your business: brand awareness, or app installs and conversions. 
3. Use buzz words and engaging visuals. 
4. A/B test your campaign parameters to optimize your resources and reach the most convertible version.

If you are trying to market your real estate project, do not hesitate and explore the world of native advertising.

Launch Your App Install Campaign Today

Case Study: Health Cure

Company:

Health Cure is an Egyptian company located in Alexandria. It has been operating for a few years and has gradually become one of the biggest importers and retailers of weight loss products, health remedies, and beauty cosmetics. It serves customers all over Egypt and in some countries in the MENA region.

Challenge:

Early on, Health Cure realized the advantages and potential of native advertising. The company tried working with two regional native advertising companies but struggled to achieve its marketing objectives. Health Cure found the CPL expensive compared to that of social media and push notifications. The company could not correctly add the pixel code, making it difficult to track conversions, secure quality leads, or compile enough data to optimize the process and increase the ROI.

Why Partner with Speakol?

Health Cure sought to collaborate with Speakol to find more qualified leads and increase sales and profits. Speakol’s account managers were excited to work with the team, and together they set a clear strategic plan.

Strategy:

First, the team installed the pixel code to track leads and insights efficiently. Second, they decided to increase the number of running campaigns to increase the number of qualified leads. Third, the team opted for running recommendation ads, which proved the best performing. Using Speakol’s insights and reports, the team could quickly assess campaigns’ performance, stop the low-performing ones, duplicate the best ones, optimize all resources to secure more qualified leads, reduce the CPL, and increase sales. Not only that, but Health Cure also really liked the option of targeting particular publishers and excluding others based on the campaigns’ performance to achieve their marketing goals.

Results:

Health Cure saw a tremendous increase in leads, reaching a high of 900% per day within the first month. Once the collaboration started yielding stable and profitable dynamics, the team increased the number of live active campaigns, which increased its daily consumption; this led to a more significant increase of qualified leads and maximized the company’s profits. Now with the help of our dedicated account managers, Health Cure grew more trusting of its account managers, who always had their best interests.

In two years of collaboration, the numbers were astounding. The number of daily leads went up from 20 to 150-200, the Average CPC reached a low of $0.0228, and the CPL went down to $7.22. Health Cure’s ads have secured close to 3 billion impressions, 21 million clicks, and 66 thousand leads, with a CTR of 07%.

In Numbers:

CTR: 0.7 %

Leads: 66,273

Clicks: 20,948,361

Impression: 2,938,533,514

Testimonial:

“Speakol is the best Native Advertising Platform we have worked with. 70% of our digital marketing and native ads spending we do with Speakol. We believe Speakol has an extensive Publishers’ network, and we secure quality leads from many websites, including Masrawy. Speakol has increased our sales by 60% in the past two years. We appreciate the dedication and support of the account managers. We are very pleased with our collaboration with Speakol and look forward to cementing this relationship further over the next years.”

Why Speakol is the Best Network to Market Cryptocurrency Trading Platforms?

Cryptocurrencies have taken the world by storm during the past few years. But what are they? Why are they used? How can you market them through the Speakol network?

Cryptocurrencies are digital, encrypted, and decentralized digital money based on blockchain technology. Unlike the USD or Euro, no central authority manages or maintains the value of cryptocurrencies; instead, their value depends entirely on and distributed among their users. The most popular versions are Bitcoin and Ethereum, but there are more than 5,000 different cryptocurrencies in circulation.

More people are buying cryptocurrencies, chief among which is Bitcoin, to buy merchandise anonymously or as an investment like any other assets, stocks, or precious metals. Bitcoin can be purchased on peer-to-peer networks or cryptocurrency exchanges. Transactions are made with no middlemen, meaning no banks! The price of Bitcoin skyrocketed into thousands in 2017. Ever since then, the price has fluctuated, but during the past few months, the price has soared to new heights, reaching a peak of more than 57,000 thousand USD.

So if you operate a small business that deals in cryptocurrency or tries to generate leads to sell cryptocurrencies through third parties, Speakol is the network where you should market and promote your business.

What are the challenges of marketing Bitcoin?

Marketing Bitcoin is not always an easy feat. You will be challenged with finding qualified leads. If you manage to secure converting qualified leads, you will have to pay an obscene amount per lead, which means your conversion rate will be low and very expensive.

Why market Bitcoin on the Speakol network?

1. Speakol is home to more than 500 premium websites in the MENA region, which serves as an extensive traffic source that will drive more traffic to your landing page or website.
2. Speakol’s network also allows you to target the GCC in general and the KSA in particular, where the interest in cryptocurrencies is very high.
3. Our network provides not only quantity but also quality. You can secure qualified leads who will convert and increase your profits. The network’s conversion rate is very high.

To shed more light, let us walk you through a couple of case studies that show how some of our advertisers have marketed Bitcoin and how their campaigns perform.

Bitcoin Case Study:

The advertiser launched two campaigns, one in Arabic and another in English. The Arabic campaign targeted Saudi Arabia for 3 months, while the English campaign targeted the UAE for 1 month. In both campaigns, the advertiser chose to display his ads on desktops, and mobile devices with iOS and Android operating systems, casting a wide net to reach out to all potential users.

The Arabic ad title was phrased in a way that urged users to click by inviting them to “Join a long list of Saudi Investors and Make Money by investing in Bitcoin.” While the English title was short and direct, highlighting the percentage of profit and inviting users to invest in Bitcoin. The different phrasing shows how advertisers’ should appeal to users of different languages. Tailoring one’s message to different audiences increases the rate of conversion.

Once users clicked, they were directed to a landing page in their respective languages with a fill-in form at the top alongside a list of benefits once registration was finalized. The pages also highlighted the Bitcoin price overtime on a graph and included investors’ testimonials that emphasized the benefits of registering and investing in Bitcoin.

These strategies have proved critical in the success of these two campaigns. The Arabic ad, running for 3 months, was displayed more than 9.8 million times, receiving more than 23 thousand clicks and securing more than 300 leads. While the English, running for 1 month, was as displayed more than 244 thousand times, receiving more than a thousand clicks and securing more than 50 leads.

In a nutshell:

Arabic Campaign Details:

Target Location: KSA

Devices: Desktop

OS: iOS and Android

Duration: 3 months

Impressions: 9,829,259

Clicks: 23,288

Leads: 310

English Campaign Details:

Target Location: UAE

Devices: Desktop

OS: iOS and Android

Duration: 1 month

Impressions: 244,771

Clicks:1023

Leads: 50

So when launching a Bitcoin lead generation campaign, what should you focus on?

1. Use high-quality images
2. Tailor your message to your targeted audience. Use a trendy, catchy phrase to encourage people to take action. Avoid using confusing or misleading language.
3. Ensure that your ad’s title corresponds to the message you are promoting on your landing page.
4. Focus on raising the CTR (clickthrough rate), which reflects the increased number of impressions and your position and rank within a widget.
5. Make sure that your landing page is exciting, engaging, and straightforward to encourage users to register.

Marketing Bitcoin through native advertising has proved successful in reaching out to engaged, interested users, securing many qualified leads, increasing sales, and maximizing advertisers’ profits.

So whether you want to promote a cryptocurrency, a real estate business, an automotive brand, banking, e-commerce, or any other sector, Speakol has a diverse portfolio to serve your every need.

Don’t believe us! Try us out yourself.

5 Ramadan Personas that You Need to Know

Ever since the Covid-19 crisis in early 2020, people have turned to the online world to connect with family and friends, stay entertained, consume content, shop, and spend time. Based on Speakol’s data analysis and insights gathered during Ramadan 2020, we have tried to group the information and present the different personas of your potential audience and audience segmentation during this holy month.

We have found 5 major personas: the foodie, the spiritual faster, the entertainment lover, the shopper, and the progress seeker.

 

 

Are you ready to meet the 5 personas to help you understand, prepare, and engage with your audience during Ramadan 2021?

 

 

 

 

The Foodie!

 

In the MENA region alone, foodies contribute to over a 125% year-over-year growth in food-related searches during Ramadan. They look for culinary inspiration, re-invented recipes that recreate traditional foods and flavors in a short time. They also look for good deals to buy grocery contributing to a 23% increase in grocery delivery apps in the UAE and KSA during the first week of Ramadan. As the Holy month progresses, foodies also look more towards food delivery applications to order food, especially when gathering to enjoy home-cooked meals has become more challenging during this pandemic.

 

So to accommodate Foodies, ensure that you create attractive and engaging ad campaigns that offer discounts and perks that they cannot resist. Provide a great user experience on your landing pages. Offer some valuable tricks for cooking, and facilitate any transaction or communication.

 

 

 

 

 

 

The Spiritual Faster:

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The Entertainment Lover:

Search and interest in entertainment soar during Ramadan. Entertainment lovers search for various entertainment outlets, including television shows, soap operas, podcasts, and gaming, consuming tremendous digital content. Therefore, downloads of entertainment apps have increased by 37%.

To engage millions of entertainment lovers, establish content strategies that engage your audience and encourage them to engage with your brand while enjoying new mediums of entertainment. Try to incite a social interaction by creating conversations and polls regarding topics and shows users are interested and invested.

 

 

The Ramadan Shopper:

Online shopping during Ramadan 2020 has exceeded that of Black Friday. Ramadan shoppers shop for grocery, food delivery and spend time looking for offers and discounts. They also use their mobiles to search for products and conduct their Ramadan and Eid shopping. Ramadan shoppers contribute to the surge in e-commerce apps download and the 30% rise in KSA and Egypt shopping queries and 45% in the UAE.

To engage all those Ramadan shoppers, create and tailor campaigns to target Eid shoppers that would appeal to your various audience. Facilitate the online shopping experience so that it does not exceed 5 simple steps to conclude, ensuring that you have an inventory of all advertised merchandise.

 

 

The Progress Seeker:

Due to the restrains of isolation and lockdown imposed in certain MENA countries, progress seekers have immersed themselves in productive activities by giving them a sense of control and achievement. They also strive to build a positive state of mind by remaining active through home workouts, yoga, and self-care. This led to an increased interest in exercise across the UAE, KSA, and Egypt, rising 115% during Ramadan.

Market services that enable progress seekers to stay focused organize their tasks, and remain positive. Remain attentive and tuned to the changing consumer needs and offer relevant solutions to engage and communicate with them.

By identifying and segmenting your target audience, you can establish a solid marketing strategy to communicate with them and engage them while promoting your brand, boosting your sales, and maximizing your profits.

Launch Your Ramadan Native Ad Campaign Now

Why Promote your NGO through Native Advertising?

NGOs (Non-Governmental Organizations) are an integral part of our society’s civil society. They have various forms and scales promoting a wide range of causes; they have always been a key player in supplementing local service deficiency and promoting positive amendment within modern society in the GCC and the MENA region. To conduct their work, NGOs have realized that cultivating and sustaining strong ongoing relationships with donors is crucial; therefore, they have used all media outlets to advocate their role, cause, and societal contribution to shape public opinion guaranteeing an outreach to millions of viewers.

Who is your Target Audience?

As an NGO, it is crucial to identify the persona of your donor. Your donors can fall into these 4 categories:

1. Individuals
2. Legacies
3. Foundations
4. Corporations.

What drives your Target Audience?

These four categories are driven by a few mechanisms, including a personal sense of community, or a corporate social responsibility, a desire to add value and increase efficiency, a belief in a cause, an awareness of the necessity of showing support, or a desire to show status and strengthen reputation, especially for corporations and foundations.

How Important is Online Marketing?

Recently, NGOs have leaned towards online advertising on social media and the open web, realizing the potential of reaching engaged users on online platforms. NGOs understand that boosting brand awareness, persuading, and motivating users can only occur once they appeal to users’ emotions and desires to help and minimize their resistance to contribute. No better way to accomplish this than through digital platforms.

When is the Perfect Timing?

It is no wonder that religious holidays are regarded as a high season for donations. Just like Christmas in the west, Ramadan, which is almost upon us, is regarded as a perfect time to address your audiences in Egypt, the GCC, and the MENA region.

Why Advertise through Native Advertising?

Native advertising presents an easy access and low-cost channel to reach millions of engaged users and subsequently millions of potential donors. It allows NGOs to convey their message to many engaged users in a non-intrusive or disruptive way, as they browse their favorite websites consuming online content. To the extent that 70% of NGOs have reported updating their marketing strategies to include digital marketing and native advertising. For NGOs, video ads can run an average length of 30-60 seconds long. It is vital that the primary goal be highlighted, be it a financial donation, blood donation, or volunteer participation.

Many NGOs in the MENA region have run donor-targeted campaigns during Ramadan and other religious holidays through the Speakol network. Speakol enables you to reach more than 140 million engaged users on more than 500 premium publishers in the MENA region. Speakol also has top-notch targeting options that enable you to customize your campaigns targeting specific locations, publishers, devices, operating systems, and customer interests.

To bring the idea closer, we will share with you the success story of one of Egypt’s primary NGOs, The Children’s Cancer Hospital Egypt 57357.

Case Study:

The Children’s Cancer Hospital Egypt 57357, generally known as Hospital 57357, is a unique healthcare institution and a testament to what collectively a society can accomplish. It was established in 2007 promising to provide the best comprehensive family-centered quality care free of charge. It was built by the collective effort of compassionate and generous donors who believed in the necessity of developing pediatric oncology and providing the best health care system to our children.

Wanting to raise awareness, highlight the value of individual and corporate contribution and the value of their work, Hospital 57357 ran brand awareness campaigns on Speakol during the Holy month of Ramadan. The campaigns targeted Egypt, KSA, UAE, and Kuwait, running for 2 weeks. With a budget under $450, the campaign was displayed more than 4 million times and generated over 6 thousand clicks.

In a Nutshell:

Impressions: 4,078,447

Clicks: 5,948

Duration: 2 weeks.

Tips:

So when launching an NGO lead generation campaign, what should you focus on?

1. Identifying the personas you are targeting, be it individuals or corporates.
2. Tailor your message to your targeted audience. Use words that appeal to their emotions and rational. Highlight the value of their contribution and their social responsibility.
3. Ensure that your ad’s title corresponds to the message you are promoting on your landing page.
4. Use visuals that evoke empathy, compassion, and emotions.

Marketing your NGOs through native advertising has proved successful in reaching out to engaged, interested users, securing many qualified leads, increasing sales, and maximizing advertisers’ profits.

So whether you want to promote an NGO, a real estate business, an automotive brand, banking, e-commerce, or any other sector, Speakol has a diverse portfolio to serve your every need.

Don’t believe us! Try us out yourself.

Beauty and Cosmetics Industry in the MENA

Check the industry’s latest statistics in the MENA, the products you can promote & tips to run successful campaigns on Speakol.

How Thndr Partnered with Speakol to Build a Successful Acquisition Channel

For decades, financial markets have targeted large established institutions. It has always been easier and more affordable to reach out to entities with strong financial standing, rather than individuals, for securing individual customers, willing to contribute with small ticket sizes, required a substantial marketing budget and big operating teams.

The Inspiration:

Wanting to bring the financial market to the average Joe, the Thndr team capitalized on technology to drastically reduce the cost of acquisition and reach millions of individuals through a sophisticated application with a smooth interface. By catering for individuals, democratizing access to financial services by availing different investment projects and services, Thndr challenges the established financial institutions and markets, ending their monopoly. It aims to offer people financial independence and invests in educating and empowering its users ending the exclusivity created by big players in the past.

“Invest…Discover…Learn”:

Today, Thndr grants individuals access to the Egyptian stock market licensed by the Financial Regulatory Authority (FRA). Users can now set up and fund their accounts in a few steps through a seamless account opening process with no brokers or branches involved. With commission-free trading, they can also invest in the Egyptian stock market and Homegrown Stocks of companies they know and love with unlimited access to the latest news and market data. Thndr mainly offers investment products (stock market) and has recently launched investment in mutual funds.

Marketing Efforts:

Thndr is diligently working on telling its story, gaining more visibility, and sharing the user journey with potential customers to market its brand. The team has also experimented with digital and social media advertising to reach more potential customers. Despite the low cost of download and the high volume when marketing on social media, the team realized that they need a more defined targeting strategy to reach users with a specific mindset and knowledge, concluding that securing quality leads will significantly impact their business. That is when the team decided to explore the world of native advertising.

Partnering with Speakol:

Having an extensive publishers’ network of more than 500 premium websites in the MENA, Thndr turned to Speakol to help them realize their marketing goals. Speakol was able to boost Thndr’s brand awareness and exposure by displaying its ads on specific economy and finance publishers. Speakol’s account managers also worked with the Thndr team to refine the targeting process by experimenting with different formulas, assessing the performance, and optimizing the campaigns at every stage. The two teams worked hand in hand to target specialized websites and narrow and widen the targeted audience based on the seasons and competition. Thndr also experimented with various creatives, which resulted in higher numbers of installs and submitted forms and decreased CPA (Cost Per Acquisition).

The detailed insights and reports gave the team insight into which visuals and creatives, titles, and CTAs have engaged and converted users. These insights also enabled the team to optimize their resources, pivot and rethink their marketing strategy when needed, and empowered them to scale up and expand even further.

Collaborating with Speakol, Thndr secured more qualified users and decreased the CPL by 50%.

Speakol also granted Thndr a vast reach across the MENA to tell their story, convey their message, and win over more interested users.

Ad Campaign Details:

Ad Type: Recommendation Ads

Impressions: 14 Million

Clicks: 100 Thousand

CTR: 0.50%

Installs: 1,120

Submitted forms: 135

Target: Egypt

Duration: 3 months

Advertise with Speakol:

Marketing your startup through native advertising has proved successful in reaching out to engaged, interested users, securing many qualified leads, increasing sales, and maximizing advertisers’ profits.

So whether you want to promote a startup, an NGO, a real estate business, an automotive brand, banking, e-commerce, or any other sector, Speakol has a diverse portfolio to serve your every need.

Don’t believe us! Try us out yourself.