How to Create Engaging E-Commerce Landing Pages that Convert?
E-commerce is a fast growing industry that its sales are expected to surpass $4 trillion. Now, more and more people are launching and managing their e-commerce stores, focusing on driving traffic and increasing sales. So in other to stand out in this highly competitive domain, you need to put together a high converting landing page to engage your users and urge them to convert. You can create various targeted e-commerce landing pages for specific audiences to reach out to people at the right time.
Your landing page should be separate from your website, where leads can access it by clicking on an ad. The page is created to convert potential customers and start their shopping experience. It can act as a catalyst to generate leads and increas conversion rates which will boost all your marketing efforts. Each page should match the tone of the ad it is linked to using one specific CTA (call to action), which is primarily making a purchase.
Your Product Page is essential to introduce your audience to your brand and provide specific product information; however, these pages do not always elicit action. In fact, around 72% of your product page visitors bounce in comparison to those of your targeted landing page.
The reason is that landing pages are designed and optimized for conversion, while product pages focus on informing and educating your audience.
Points of Difference | Landing Page | Product Page |
Image | ||
CTAs | 1 clear CTA | can include multiple CTAs |
Navigation | straightforward without any site navigation | features additional pathways, such as site navigation and product categories |
Content | centers on converting targeted audience | General content for the masses |
Products | Include product descriptions targeting specific audiences. | includes general product descriptions and product recommendations |
Optimization | optimized for marketing campaigns | optimized for SEO to attract organic audiences |
- Key part of your sales funnel. They link your engaged user who clicked on your ad to your online store to close the deal and finalize the purchase.
- Drive traffic to your website.
- A/B test the designs of specific marketing initiatives and assess what the audience respond to better.
- Persoanlize pages targeting different customer segments.
- Address your audience to engage users in different stages of their buying experience You can raise awareness, remarket, upset, or re-engage.
How can you Create an Engaging E-commerce Landing Page?
- Be precise and concise:
Users take seconds to decide whether to stay on your page or bounce. So don’t overwhelm with irrelevant information. Make every single element count and contribute to your purpose. - Clearly state your value proposition:
Use compelling language for your headline and subheadline to state the benefits of your offer and the point of differentiation between your product or service and those of your competitors. Write product details in bullet points. - Use visible and clear CTAs:
Use one very clear CTA to avoid confusing your audience. Make them visible and accessible. You can place your CTA at the top of the page, include multiple buttons for a single CTA throughout the page. A/B and try different CTAs, test different placements, button text and colors.
Experiment with CTAs like:
– Shop NOW
– Get Started
– Sign Up for Free
– Add to Bag/ Cart - Use Offers and Discounts:
Create a sense of urgency or exclusivity to urge your audience to convert. - Use relevant high-quality images:
A picture is worth a thousand words; give your audience an experience similar to that they enjoy in-store. Therefore, choose high-quality images that fit your objective. Ensure that all images are optimized for all your targeted devices especially mobile which has become increasingly popular for e-commerce transactions. - Include testimonials as social proof to build trust and credibility. Remember that when people shop online they always look for reviews and comments from previous users.
- Remove site navigation links.
- Run video ads to your e-commerce landing page for they drive more clicks and conversions using a smaller budget.
- Upsell and cross-sell products. Promote products that are highly complementary or are relevant to the one users are purchasing. This can definitely boost your sales.
Once you consider all those tips and tricks create initial landing pages with variations to start testing theis efficacy with ads. Then you can release the winning landing page to the public. Still, never stop assessing, monitoring, testing and tweaking your landing pages.
So don’t hold back; unleash your creativity, engage your audience, and watch your conversion rates soar; your brand gains new clients, cementing itself as a market leader.
How to Create Engaging Real Estate Landing Pages that Convert?
How to Create Engaging Real Estate Landing Pages that Convert?
While Real Estate agents need to learn about each client to find them the perfect property, real estate marketing requires digital content to address various viable leads. That is where the magic of landing pages comes in. Now you can create targeted real estate landing pages for specific audiences engaging the right people at the right time.
So once someone clicks on your ad, signaling a clear interest in your service, all you need to do is inform them of your services.
How can you create Real Estate Landing Pages?
Your landing page should be separate from your website, where leads can access it by clicking on an ad. You can use it to drum up leads, build your mailing lists, or schedule bookings. This page should have one main goal: Conversion. Each page should have match the tone of the ad it is linked to using one specific call to action (CTA)
Why do you need Real Estate landing Pages?
1. Maximize your impact on targeted traffic. Landing pages are more effective than your website, which might not deliver on the promise advertised in your ad. By creating specific landing pages, you avoid losing potential customers by leading them to a dedicated page that addresses a single conversion goal, significantly increasing your odds of closing deals.
2. Grow your email lists. With a lead generation form and enticing offer, you can gather potential leads’ contact details to follow up, target, and convert into clients.
3. Showcase specific properties, present your real estate services targeting a particular audience.
4. Create a sense of urgency, using words like “exclusive” and “limited.”
5. Monitor and assess campaign performance. Landing pages will enable you to determine the effectiveness of your ads, track your clients’ journey on your landing pages as well as specific actions.
How can you Create an Engaging Real Estate Landing Page?
1. Single Call to Action (CTA):
You need to inform your potential clients what to do next. Your CTA must be your conversion goal: “sign up,” “schedule an appointment,” etc.
2. Use Engaging visuals:
Real Estate is all about selling a vision. Include engaging images and professional photos of your properties, a virtual walkthrough of your real estate.
3. Use clear Language:
Don’t deceive or mislead your audience. Use transparent and clear language to highlight your properties, benefits, and offers.
4. Social Proof – Feature reviews and testimonials:
Convince potential leads of the quality and seriousness of your offers by featuring the feedback of satisfied clients to highlight your reputation and build credibility.
Some Tips:
1. Consider the story your page is telling—interlace testimonials with benefits. Maintain consistent messaging throughout. Keep true to your brand and campaign.
2. Be creative in your slogans, tag line and provide an easy-to-skim overview of the perks and benefits.
3. Provide an accessible, straightforward page that is easy to navigate to avoid overwhelming potential clients.
4. Use interactive content like high-quality images, GIFs, or videos.
5. If you are using lead generation forms, experiment with visual forms and different types of engagement like multiple choice checkboxes accented with fun visuals.
6. Tailor the experience based on visitors’ expectations. Personalize your pages. A/B test to assess which landing pages convert best.
So don’t hold back; unleash your creativity, engage your audience, and watch your conversion rates soar; your brand gains new clients, cementing itself as a market leader.
دراسة حالة | الصحة
Company:
Health Cure is an Egyptian company located in Alexandria. It has been operating for a few years and has gradually become one of the biggest importers and retailers of weight loss products, health remedies, and beauty cosmetics. It serves customers all over Egypt and in some countries in the MENA region.
Challenge:
Early on, Health Cure realized the advantages and potential of native advertising. The company tried working with two regional native advertising companies but struggled to achieve its marketing objectives. Health Cure found the CPL expensive compared to that of social media and push notifications. The company could not correctly add the pixel code, making it difficult to track conversions, secure quality leads, or compile enough data to optimize the process and increase the ROI.
Why Partner with Speakol?
Health Cure sought to collaborate with Speakol to find more qualified leads and increase sales and profits. Speakol’s account managers were excited to work with the team, and together they set a clear strategic plan.
Strategy:
First, the team installed the pixel code to track leads and insights efficiently. Second, they decided to increase the number of running campaigns to increase the number of qualified leads. Third, the team opted for running recommendation ads, which proved the best performing. Using Speakol’s insights and reports, the team could quickly assess campaigns’ performance, stop the low-performing ones, duplicate the best ones, optimize all resources to secure more qualified leads, reduce the CPL, and increase sales. Not only that, but Health Cure also really liked the option of targeting particular publishers and excluding others based on the campaigns’ performance to achieve their marketing goals.
Results:
Health Cure saw a tremendous increase in leads, reaching a high of 900% per day within the first month. Once the collaboration started yielding stable and profitable dynamics, the team increased the number of live active campaigns, which increased its daily consumption; this led to a more significant increase of qualified leads and maximized the company’s profits. Now with the help of our dedicated account managers, Health Cure grew more trusting of its account managers, who always had their best interests.
In two years of collaboration, the numbers were astounding. The number of daily leads went up from 20 to 150-200, the Average CPC reached a low of $0.0228, and the CPL went down to $7.22. Health Cure’s ads have secured close to 3 billion impressions, 21 million clicks, and 66 thousand leads, with a CTR of 07%.
In Numbers:
CTR: 0.7 %
Leads: 66,273
Clicks: 20,948,361
Impression: 2,938,533,514
Testimonial:
“Speakol is the best Native Advertising Platform we have worked with. 70% of our digital marketing and native ads spending we do with Speakol. We believe Speakol has an extensive Publishers’ network, and we secure quality leads from many websites, including Masrawy. Speakol has increased our sales by 60% in the past two years. We appreciate the dedication and support of the account managers. We are very pleased with our collaboration with Speakol and look forward to cementing this relationship further over the next years.”
Case Study: Health Cure
Company:
Health Cure is an Egyptian company located in Alexandria. It has been operating for a few years and has gradually become one of the biggest importers and retailers of weight loss products, health remedies, and beauty cosmetics. It serves customers all over Egypt and in some countries in the MENA region.
Challenge:
Early on, Health Cure realized the advantages and potential of native advertising. The company tried working with two regional native advertising companies but struggled to achieve its marketing objectives. Health Cure found the CPL expensive compared to that of social media and push notifications. The company could not correctly add the pixel code, making it difficult to track conversions, secure quality leads, or compile enough data to optimize the process and increase the ROI.
Why Partner with Speakol?
Health Cure sought to collaborate with Speakol to find more qualified leads and increase sales and profits. Speakol’s account managers were excited to work with the team, and together they set a clear strategic plan.
Strategy:
First, the team installed the pixel code to track leads and insights efficiently. Second, they decided to increase the number of running campaigns to increase the number of qualified leads. Third, the team opted for running recommendation ads, which proved the best performing. Using Speakol’s insights and reports, the team could quickly assess campaigns’ performance, stop the low-performing ones, duplicate the best ones, optimize all resources to secure more qualified leads, reduce the CPL, and increase sales. Not only that, but Health Cure also really liked the option of targeting particular publishers and excluding others based on the campaigns’ performance to achieve their marketing goals.
Results:
Health Cure saw a tremendous increase in leads, reaching a high of 900% per day within the first month. Once the collaboration started yielding stable and profitable dynamics, the team increased the number of live active campaigns, which increased its daily consumption; this led to a more significant increase of qualified leads and maximized the company’s profits. Now with the help of our dedicated account managers, Health Cure grew more trusting of its account managers, who always had their best interests.
In two years of collaboration, the numbers were astounding. The number of daily leads went up from 20 to 150-200, the Average CPC reached a low of $0.0228, and the CPL went down to $7.22. Health Cure’s ads have secured close to 3 billion impressions, 21 million clicks, and 66 thousand leads, with a CTR of 07%.
In Numbers:
CTR: 0.7 %
Leads: 66,273
Clicks: 20,948,361
Impression: 2,938,533,514
Testimonial:
“Speakol is the best Native Advertising Platform we have worked with. 70% of our digital marketing and native ads spending we do with Speakol. We believe Speakol has an extensive Publishers’ network, and we secure quality leads from many websites, including Masrawy. Speakol has increased our sales by 60% in the past two years. We appreciate the dedication and support of the account managers. We are very pleased with our collaboration with Speakol and look forward to cementing this relationship further over the next years.”
Why Speakol is the Best Network to Market Cryptocurrency Trading Platforms?
Cryptocurrencies have taken the world by storm during the past few years. But what are they? Why are they used? How can you market them through the Speakol network?
Cryptocurrencies are digital, encrypted, and decentralized digital money based on blockchain technology. Unlike the USD or Euro, no central authority manages or maintains the value of cryptocurrencies; instead, their value depends entirely on and distributed among their users. The most popular versions are Bitcoin and Ethereum, but there are more than 5,000 different cryptocurrencies in circulation.
More people are buying cryptocurrencies, chief among which is Bitcoin, to buy merchandise anonymously or as an investment like any other assets, stocks, or precious metals. Bitcoin can be purchased on peer-to-peer networks or cryptocurrency exchanges. Transactions are made with no middlemen, meaning no banks! The price of Bitcoin skyrocketed into thousands in 2017. Ever since then, the price has fluctuated, but during the past few months, the price has soared to new heights, reaching a peak of more than 57,000 thousand USD.
So if you operate a small business that deals in cryptocurrency or tries to generate leads to sell cryptocurrencies through third parties, Speakol is the network where you should market and promote your business.
What are the challenges of marketing Bitcoin?
Marketing Bitcoin is not always an easy feat. You will be challenged with finding qualified leads. If you manage to secure converting qualified leads, you will have to pay an obscene amount per lead, which means your conversion rate will be low and very expensive.
Why market Bitcoin on the Speakol network?
- Speakol is home to more than 500 premium websites in the MENA region, which serves as an extensive traffic source that will drive more traffic to your landing page or website.
- Speakol’s network also allows you to target the GCC in general and the KSA in particular, where the interest in cryptocurrencies is very high.
- Our network provides not only quantity but also quality. You can secure qualified leads who will convert and increase your profits. The network’s conversion rate is very high.
To shed more light, let us walk you through a couple of case studies that show how some of our advertisers have marketed Bitcoin and how their campaigns perform.
Bitcoin Case Study:
The advertiser launched two campaigns, one in Arabic and another in English. The Arabic campaign targeted Saudi Arabia for 3 months, while the English campaign targeted the UAE for 1 month. In both campaigns, the advertiser chose to display his ads on desktops, and mobile devices with iOS and Android operating systems, casting a wide net to reach out to all potential users.
The Arabic ad title was phrased in a way that urged users to click by inviting them to “Join a long list of Saudi Investors and Make Money by investing in Bitcoin.” While the English title was short and direct, highlighting the percentage of profit and inviting users to invest in Bitcoin. The different phrasing shows how advertisers’ should appeal to users of different languages. Tailoring one’s message to different audiences increases the rate of conversion.
Once users clicked, they were directed to a landing page in their respective languages with a fill-in form at the top alongside a list of benefits once registration was finalized. The pages also highlighted the Bitcoin price overtime on a graph and included investors’ testimonials that emphasized the benefits of registering and investing in Bitcoin.
These strategies have proved critical in the success of these two campaigns. The Arabic ad, running for 3 months, was displayed more than 9.8 million times, receiving more than 23 thousand clicks and securing more than 300 leads. While the English, running for 1 month, was as displayed more than 244 thousand times, receiving more than a thousand clicks and securing more than 50 leads.
In a nutshell:
Arabic Campaign Details:
Target Location: KSA
Devices: Desktop
OS: iOS and Android
Duration: 3 months
Impressions: 9,829,259
Clicks: 23,288
Leads: 310
English Campaign Details:
Target Location: UAE
Devices: Desktop
OS: iOS and Android
Duration: 1 month
Impressions: 244,771
Clicks:1023
Leads: 50
So when launching a Bitcoin lead generation campaign, what should you focus on?
- Use high-quality images
- Tailor your message to your targeted audience. Use a trendy, catchy phrase to encourage people to take action. Avoid using confusing or misleading language.
- Ensure that your ad’s title corresponds to the message you are promoting on your landing page.
- Focus on raising the CTR (clickthrough rate), which reflects the increased number of impressions and your position and rank within a widget.
- Make sure that your landing page is exciting, engaging, and straightforward to encourage users to register.
Marketing Bitcoin through native advertising has proved successful in reaching out to engaged, interested users, securing many qualified leads, increasing sales, and maximizing advertisers’ profits.
So whether you want to promote a cryptocurrency, a real estate business, an automotive brand, banking, e-commerce, or any other sector, Speakol has a diverse portfolio to serve your every need.
Don’t believe us! Try us out yourself.
Prepare for Ramadan 2021
Read more about the Learnings and Insights of Ramadan 2020. Prepare and be Ready for Ramadan 2021.
5 Ramadan Personas that You Need to Know
Ever since the Covid-19 crisis in early 2020, people have turned to the online world to connect with family and friends, stay entertained, consume content, shop, and spend time. Based on Speakol’s data analysis and insights gathered during Ramadan 2020, we have tried to group the information and present the different personas of your potential audience and audience segmentation during this holy month.
We have found 5 major personas: the foodie, the spiritual faster, the entertainment lover, the shopper, and the progress seeker.
Are you ready to meet the 5 personas to help you understand, prepare, and engage with your audience during Ramadan 2021?
The Foodie!
In the MENA region alone, foodies contribute to over a 125% year-over-year growth in food-related searches during Ramadan. They look for culinary inspiration, re-invented recipes that recreate traditional foods and flavors in a short time. They also look for good deals to buy grocery contributing to a 23% increase in grocery delivery apps in the UAE and KSA during the first week of Ramadan. As the Holy month progresses, foodies also look more towards food delivery applications to order food, especially when gathering to enjoy home-cooked meals has become more challenging during this pandemic.
So to accommodate Foodies, ensure that you create attractive and engaging ad campaigns that offer discounts and perks that they cannot resist. Provide a great user experience on your landing pages. Offer some valuable tricks for cooking, and facilitate any transaction or communication.
The Spiritual Faster:
The Entertainment Lover:
Search and interest in entertainment soar during Ramadan. Entertainment lovers search for various entertainment outlets, including television shows, soap operas, podcasts, and gaming, consuming tremendous digital content. Therefore, downloads of entertainment apps have increased by 37%.
To engage millions of entertainment lovers, establish content strategies that engage your audience and encourage them to engage with your brand while enjoying new mediums of entertainment. Try to incite a social interaction by creating conversations and polls regarding topics and shows users are interested and invested.
The Ramadan Shopper:
Online shopping during Ramadan 2020 has exceeded that of Black Friday. Ramadan shoppers shop for grocery, food delivery and spend time looking for offers and discounts. They also use their mobiles to search for products and conduct their Ramadan and Eid shopping. Ramadan shoppers contribute to the surge in e-commerce apps download and the 30% rise in KSA and Egypt shopping queries and 45% in the UAE.
To engage all those Ramadan shoppers, create and tailor campaigns to target Eid shoppers that would appeal to your various audience. Facilitate the online shopping experience so that it does not exceed 5 simple steps to conclude, ensuring that you have an inventory of all advertised merchandise.
The Progress Seeker:
Due to the restrains of isolation and lockdown imposed in certain MENA countries, progress seekers have immersed themselves in productive activities by giving them a sense of control and achievement. They also strive to build a positive state of mind by remaining active through home workouts, yoga, and self-care. This led to an increased interest in exercise across the UAE, KSA, and Egypt, rising 115% during Ramadan.
Market services that enable progress seekers to stay focused organize their tasks, and remain positive. Remain attentive and tuned to the changing consumer needs and offer relevant solutions to engage and communicate with them.
By identifying and segmenting your target audience, you can establish a solid marketing strategy to communicate with them and engage them while promoting your brand, boosting your sales, and maximizing your profits.
Why Promote your NGO through Native Advertising?
NGOs (Non-Governmental Organizations) are an integral part of our society’s civil society. They have various forms and scales promoting a wide range of causes; they have always been a key player in supplementing local service deficiency and promoting positive amendment within modern society in the GCC and the MENA region. To conduct their work, NGOs have realized that cultivating and sustaining strong ongoing relationships with donors is crucial; therefore, they have used all media outlets to advocate their role, cause, and societal contribution to shape public opinion guaranteeing an outreach to millions of viewers.
Who is your Target Audience?
As an NGO, it is crucial to identify the persona of your donor. Your donors can fall into these 4 categories:
- Individuals
- Legacies
- Foundations
- Corporations.
What drives your Target Audience?
These four categories are driven by a few mechanisms, including a personal sense of community, or a corporate social responsibility, a desire to add value and increase efficiency, a belief in a cause, an awareness of the necessity of showing support, or a desire to show status and strengthen reputation, especially for corporations and foundations.
How Important is Online Marketing?
Recently, NGOs have leaned towards online advertising on social media and the open web, realizing the potential of reaching engaged users on online platforms. NGOs understand that boosting brand awareness, persuading, and motivating users can only occur once they appeal to users’ emotions and desires to help and minimize their resistance to contribute. No better way to accomplish this than through digital platforms.
When is the Perfect Timing?
It is no wonder that religious holidays are regarded as a high season for donations. Just like Christmas in the west, Ramadan, which is almost upon us, is regarded as a perfect time to address your audiences in Egypt, the GCC, and the MENA region.
Why Advertise through Native Advertising?
Native advertising presents an easy access and low-cost channel to reach millions of engaged users and subsequently millions of potential donors. It allows NGOs to convey their message to many engaged users in a non-intrusive or disruptive way, as they browse their favorite websites consuming online content. To the extent that 70% of NGOs have reported updating their marketing strategies to include digital marketing and native advertising. For NGOs, video ads can run an average length of 30-60 seconds long. It is vital that the primary goal be highlighted, be it a financial donation, blood donation, or volunteer participation.
Many NGOs in the MENA region have run donor-targeted campaigns during Ramadan and other religious holidays through the Speakol network. Speakol enables you to reach more than 140 million engaged users on more than 500 premium publishers in the MENA region. Speakol also has top-notch targeting options that enable you to customize your campaigns targeting specific locations, publishers, devices, operating systems, and customer interests.
To bring the idea closer, we will share with you the success story of one of Egypt’s primary NGOs, The Children’s Cancer Hospital Egypt 57357.
Case Study:
The Children’s Cancer Hospital Egypt 57357, generally known as Hospital 57357, is a unique healthcare institution and a testament to what collectively a society can accomplish. It was established in 2007 promising to provide the best comprehensive family-centered quality care free of charge. It was built by the collective effort of compassionate and generous donors who believed in the necessity of developing pediatric oncology and providing the best health care system to our children.
Wanting to raise awareness, highlight the value of individual and corporate contribution and the value of their work, Hospital 57357 ran brand awareness campaigns on Speakol during the Holy month of Ramadan. The campaigns targeted Egypt, KSA, UAE, and Kuwait, running for 2 weeks. With a budget under $450, the campaign was displayed more than 4 million times and generated over 6 thousand clicks.
In a Nutshell:
Impressions: 4,078,447
Clicks: 5,948
Duration: 2 weeks.
Tips:
So when launching an NGO lead generation campaign, what should you focus on?
- Identifying the personas you are targeting, be it individuals or corporates.
- Tailor your message to your targeted audience. Use words that appeal to their emotions and rational. Highlight the value of their contribution and their social responsibility.
- Ensure that your ad’s title corresponds to the message you are promoting on your landing page.
- Use visuals that evoke empathy, compassion, and emotions.
Marketing your NGOs through native advertising has proved successful in reaching out to engaged, interested users, securing many qualified leads, increasing sales, and maximizing advertisers’ profits.
So whether you want to promote an NGO, a real estate business, an automotive brand, banking, e-commerce, or any other sector, Speakol has a diverse portfolio to serve your every need.
Don’t believe us! Try us out yourself.
Beauty and Cosmetics Industry in the MENA
Check the industry’s latest statistics in the MENA, the products you can promote & tips to run successful campaigns on Speakol.
How Thndr Partnered with Speakol to Build a Successful Acquisition Channel
For decades, financial markets have targeted large established institutions. It has always been easier and more affordable to reach out to entities with strong financial standing, rather than individuals, for securing individual customers, willing to contribute with small ticket sizes, required a substantial marketing budget and big operating teams.
The Inspiration:
Wanting to bring the financial market to the average Joe, the Thndr team capitalized on technology to drastically reduce the cost of acquisition and reach millions of individuals through a sophisticated application with a smooth interface. By catering for individuals, democratizing access to financial services by availing different investment projects and services, Thndr challenges the established financial institutions and markets, ending their monopoly. It aims to offer people financial independence and invests in educating and empowering its users ending the exclusivity created by big players in the past.
“Invest…Discover…Learn”:
Today, Thndr grants individuals access to the Egyptian stock market licensed by the Financial Regulatory Authority (FRA). Users can now set up and fund their accounts in a few steps through a seamless account opening process with no brokers or branches involved. With commission-free trading, they can also invest in the Egyptian stock market and Homegrown Stocks of companies they know and love with unlimited access to the latest news and market data. Thndr mainly offers investment products (stock market) and has recently launched investment in mutual funds.
Marketing Efforts:
Thndr is diligently working on telling its story, gaining more visibility, and sharing the user journey with potential customers to market its brand. The team has also experimented with digital and social media advertising to reach more potential customers. Despite the low cost of download and the high volume when marketing on social media, the team realized that they need a more defined targeting strategy to reach users with a specific mindset and knowledge, concluding that securing quality leads will significantly impact their business. That is when the team decided to explore the world of native advertising.
Partnering with Speakol:
Having an extensive publishers’ network of more than 500 premium websites in the MENA, Thndr turned to Speakol to help them realize their marketing goals. Speakol was able to boost Thndr’s brand awareness and exposure by displaying its ads on specific economy and finance publishers. Speakol’s account managers also worked with the Thndr team to refine the targeting process by experimenting with different formulas, assessing the performance, and optimizing the campaigns at every stage. The two teams worked hand in hand to target specialized websites and narrow and widen the targeted audience based on the seasons and competition. Thndr also experimented with various creatives, which resulted in higher numbers of installs and submitted forms and decreased CPA (Cost Per Acquisition).
The detailed insights and reports gave the team insight into which visuals and creatives, titles, and CTAs have engaged and converted users. These insights also enabled the team to optimize their resources, pivot and rethink their marketing strategy when needed, and empowered them to scale up and expand even further.
Collaborating with Speakol, Thndr secured more qualified users and decreased the CPL by 50%.
Speakol also granted Thndr a vast reach across the MENA to tell their story, convey their message, and win over more interested users.
Ad Campaign Details:
Ad Type: Recommendation Ads
Impressions: 14 Million
Clicks: 100 Thousand
CTR: 0.50%
Installs: 1,120
Submitted forms: 135
Target: Egypt
Duration: 3 months
Advertise with Speakol:
Marketing your startup through native advertising has proved successful in reaching out to engaged, interested users, securing many qualified leads, increasing sales, and maximizing advertisers’ profits.
So whether you want to promote a startup, an NGO, a real estate business, an automotive brand, banking, e-commerce, or any other sector, Speakol has a diverse portfolio to serve your every need.
Don’t believe us! Try us out yourself.