Marketing

10 خطوات لإنشاء حملة جذابة

الآن، نشاركك خطوات بسيطة حول كيفية إنشاء حملة إعالنية جذابة ستمكنك من االستثماربحكمة،
والفوز بالعمالء وتحويل جمهورك المستهدف.

 

تعرف على منتجك وسوقك:

تحتاج إلى دراسة السوق الخاص بك وأن تكون على دراية بمنافسيك. كما تحتاج إلى تحديد عرض القيمة، والتي يجعلها واضحة وموجزة لجمهورك لتمكينهم من رؤية قيمة منتجك ولماذا يجب عليهم استخدام منتجك أو خدمتك.

افهم جمهورك وحدد احتياجاتهم:

تحتاج إلى تحديد جمهورك وتقسيمه وإنشاء ملفات تعريف شاملة لكل مجموعة لفهم احتياجاتهم والتعامل معها بشكل أفضل،كما تحتاج إلى التفكير في أفضل الطرق لتقديم المعلومات وكيفية تحديد العملاء المحتملين المؤهلين. سيمكنك ذلك من إنشاء أشكال مختلفة من المحتوى الخاص بك، والمنتج البصري، والعناوين، وصفحات الهبوط لإشراك كل فئة ديموغرافية.

حدد الناشرين المناسبين:

يمكنك اختيار الناشرين الذين تفضلهم من بين مجموعة من الناشرين المتميزين في منطقة الشرق الأوسط وشمال إفريقيا ودول مجلس التعاون الخليجي. ليس هذا فقط، ولكن إذا كنت تفضل أيضًا فئة محتوى معينة، فيمكنك تحديد الموضوعات التي ترغب في عرض إعلاناتك جانبها. لذلك إذا كنت تروج لعلامة تجارية للسيارات، فيمكنك اختيار فئات التمويل والتجارة والسيارات والعلامات التجارية الفاخرة لعرض إعلاناتك.

اختر هدف الحملة:

بدون أهداف وغايات محددة، لن تكون واضحًا بشأن ما ترغب في تحقيقه، وستكافح علامتك التجارية لتحقيق إمكاناتها الكاملة. 

لذلك، يجب عليك تحديد أهدافك لتحديد الإجراء الذي ترغب في تنفيذه ما يؤدي إلى ضمان نجاح حملاتك الإعلانية. يمكن أن يكون هدفك هو زيادة الزيارات، وجمع البيانات والمعلومات من خلال نماذج العملاء المحتملين، أو زيادة التحويلات، أو زيادة الوعي بالعلامة التجارية، أو تسهيل الاتصال بينك وبين جمهورك عبر الهاتف أو واتس اب.

إنشاء عناوين جذابة وتصميمات مبتكرة:

يجب أن يقدم العنوان الخاص بك فكرة رائعة عن المحتوى على صفحة الهبوط الخاصة بك، لذلك يجب أن ينقل العنوان نغمة وأسلوب وطبيعة ما يوشك المستخدم على رؤيته. يجب أن يكون واضحًا وجذابًا لحث المستخدمين على النقر فوق إعلان حملتك. مع ذلك، الصور ذات تأثير أقوى من الكلمات. لذلك بغض النظر عن مدى جاذبية كلماتك، يميل المستخدمون إلى النظر إلى الصور أولاً.

لذا من الضروري استخدام صورًا جذابة ومثيرة لإعلانات حملتك لتعزيز مشاركة المستخدم.

A / B اختبار:

اختبار A / B هو وسيلة لتقييم أداء حملتك، وبالتالي زيادة مبيعاتك ومعدلات التحويل. يعتمد الاختبار على عرض متغيرين أو أكثر من متغير من الحملة للمستخدمين بشكل عشوائي. بعض متغيرات الحملة التي يمكنك اختبارها هي العناوين والصور وصفحات الهبوط. يتم استخدام التحليل الإحصائي لتحديد الشكل الأفضل أداءً لهدف تحويل معين. بعد ذلك، يمكنك إعادة توجيه ميزانيتك وإنفاقها على إعلان الحملة الذي يحقق أفضل أداء ويساعدك على تحقيق أهدافك التسويقية.

وحدة عروض التسعير – التكلفة بالنقرة (CPC):

تشير الكلفة بالنقرة (CPC) إلى المبلغ المالي الذي ترغب في دفعه مقابل كل نقرة. وبالتالي نوصي بأن تبدأ بتكلفة نقرة أعلى بنسبة 20٪ من تلك الموصى بها في لوحة التحكم. كلما زاد عرض التسعير كلما زادت احتمالية ترويج إعلانات حملتك عبر شبكة الناشرين في سبيكول، مما يجعلها أكثر عصرية. بمجرد زيادة التكلفة بالنقرة الخاصة بك، فمن المرجح أن تحصل على المزيد من النقرات لإعلانات حملتك.

كن صبورا و لا تغير خططك التسويقية بسرعة:

لا تنجذب إلى خفض التكاليف بميزانية صغيرة خلال فترة قصيرة. سيؤدي الأمر إلى عدم تمكن الخوارزميات من معرفة الأنظمة والتكتيكات التي تحقق أفضل عائد للاستثمار. يمكنك تعديل ميزانيتك بمرور الوقت بمجرد ضمانك فعالية حملتك.

تتبع التحويلات:

لتتبع تحويلاتك، تحتاج إلى تثبيت Speakol Pixel Code. تحتاج فقط إلى تثبيته مرة واحدة على موقعك الإلكتروني أو صفحة الهبوط أو تطبيق الهاتف. يمكنك تتبع ما يلي: تحويلات الموقع، ومشاهدات الصفحة، والإضافة إلى سلة التسوق وقائمة الرغبات، والمشتريات. يمكّنك الكود من تتبع وتقييم ما إذا كانت سبيكول تحقق النتائج أم لا من خلال مراقبة التحويلات والتقارير على لوحة التحكم الخاصة بك.

 شهادة – دليل اجتماعي:

إقناع العملاء المحتملين بجودة وجدية عروضك من خلال إبراز آراء العملاء الراضين لإظهار سمعتك وبناء المصداقية.

Launch Your Campaign Now

10 Steps to Create an Engaging Campaign that Converts

We want to share with you a few simple steps of how to create a captivating ad campaign that will enable you to invest wisely, win your market, and convert your target audience.

 

Know your Product and Market:

You need to study your market and be aware of your competition. You also need to define your edge and value proposition, making it clear and concise to your audience to enable them to see the value you offer and why they should use your product or service.

Understand your Audience and Define their needs:

You need to identify and segment your audiences, building comprehensive profiles for each group to better understand and address their needs, and win them over. You need to think of the best ways to deliver information and how to identify qualified leads from other prospects. All this will enable you to create variations of your content, visuals, titles, and landing pages to engage each demographic.

Select the Appropriate Publishers:

You can select the publishers you like from a rooster of premium publishers in the MENA and GCC regions. Not only that, but if you also prefer a specific content category, you can easily select the topics along which you like your ads to be displayed. So if you are promoting an automotive brand, you can choose the finance, business, automotive, and luxury categories to feature your ads.

Choose a Campaign Objective:

Without defined goals and objectives, you will be unclear on what needs to be accomplished, and your brand will struggle to realize its full potential. Therefore, you must set your objectives to determine your execution action and ensure your ad campaigns’ success. Your objective can be driving traffic, gathering data and information through lead forms, boosting conversions, raising brand awareness, or facilitating the communication between you and your audience through phone or WhatsApp.

Create Catchy Titles and Engaging Creatives:

Your title should brightly present the idea of the content on your landing page; the title should communicate the tone, style, and nature of what the user is about to see. It should be clear and engaging to incite users to click on your campaign ad. Still, pictures speak louder than words. So no matter how enticing your words are, users will tend to look at the images first. Therefore, it is essential that you use engaging and exciting images for your campaign ads to boost user engagement.

A/B Testing:

You need to identify and segment your audiences, building comprehensive profiles for each group to better understand and address their needs, and win them over. You need to think of the best ways to deliver information and how to identify qualified leads from other prospects. All this will enable you to create variations of your content, visuals, titles, and landing pages to engage each demographic.

Bidding Module – CPC (Cost Per Click):

CPC indicates the amount of money you are willing to pay per click. Therefore,we recommend that you start with a 20% higher CPC the higher than the one recommended on the dashboard. The higher your bid the more likely your campaign ads will be promoted across the Speakol publishers’ network, which renders them more trendy. Once you increase your CPC, you are more likely to garner more clicks for your campaign ads.

Be Patient and don’t change your marketing plans too quickly:

Do not be tempted to cut costs with a small budget and a short period. Otherwise, the algorithms will not be able to learn which platforms and tactics are achieving the best ROI. Moderate your spending over time once you have guaranteed effectiveness.

Tracking Conversions:

To track your conversions, you need to install the Speakol Pixel Code; it is a one-time action. You just need to install it once on your website, landing page, or mobile application.  You can track the following: website conversions, website actions, page views, add to cart, add to wishlist, sign up, and purchases. This enables you to track, and easily assess whether or not Speakol is enabling you to drive results by monitoring conversions and reports on your dashboard.

Testimonial – Social Proof:

Convince potential leads of the quality and seriousness of your offers by featuring the feedback of satisfied clients to highlight your reputation and build credibility.

Launch Your Campaign Now

“Share the Love”: Valentine’s Day Marketing Strategies That Will Make Consumers Fall in Love with Your Brand

February is the month of Love.

Almost everything about Valentine's Day is cheesy, whether it was the graphic representation of a heart being a mold for candy or the winged-baby shooting love arrows. So how can you advertise for one of the flashy holidays of the year in a way that feels authentic and genuine, especially since this is a time when consumers usually think about their loved ones, plan romantic dates, and buy tokens to cement their affection.

This article will share the trends to enable you to create engaging marketing strategies that will generate more leads, boost sales, and target with more accuracy than Cupid himself. By reviewing some of the global marketing trends from 2021, we can know what can potentially score with audiences this year.

Top-Performing Content Types:

As usual with most holidays and seasonal celebrations, gift guides garnered the most attention.

Top-Performing Brands:

Small brands that sell hand-crafted and customizable gifts. These include brands that sell food-oriented gifts, lifestyle and clothing for men, and luxury products for women.

The pandemic has changed consumer behavior; since 2019, e-commerce has seen unprecedented growth and continues to do so. E-commerce sales in 2021 rose 11% from 2020 and an astounding 61.4% compared to 2019.

You can promote Valentine's Day not just as a day to celebrate with your significant other and spouses, but it is a day to celebrate friendship. It is a day to exchange gifts across all relationships, including family, friends, and coworkers. Feel free to redefine the holidays any way that best suits your brand, depending on your products' nature and value proposition. You can promote Valentine's Day or adopt an anti-Valentine's Day position by supporting singles. There is no single way to make the best of this season.

It is also vital you promote fun business partnerships. This can be useful for both startups and established brands. When iconic brands partner with startups, they look timely and youthful, while the startups look like they are right up there with the big names. So, find a brand that complements your own and start a partnership to engage your target audience.

Consumers are looking for:

-Purpose-driven brands that advocate ethics and sustainability

-Retailers with guaranteed fast delivery

-Retailers offering personalized services and customizable products (customized content and promotions generation 20% rise in conversions)

-Top keywords "valentine," "love," "gift guides," "diamond," "flower," and "chocolate."

1.Use premium ad placements to feature your ads on premium websites alongside brand-safe content. 
 
2.Use videos and gifs to attract views and attention, generating higher conversion rates and lower costs. 
 
3.Target mobile over tablet and desktop. 
 
4.Use high-quality images.
 
5.Choose the right time to ensure the highest visibility and engagement. 
 
6.Select your content type. You can promote articles or more interactive content such as quizzes personalizing everything based on demographics to make it more relevant to your target audience. 
 
7.Drive urgency by promoting time-limited offers. 
 
8.Highlight your delivery days. 
 
9.Create engaging gift guides for different audiences.

1.Launch Campaigns with OCPA (optimized cost per action). Enable Speakol algorithms to bid on your behalf, limited by your defined budget. The dynamic bid allows you to capture the highest-value conversions and promise a higher ROI than that expected of traditional campaigns. OCPA works best when you choose conversions or lead form campaigns. 
 
2.Use contextual targeting to ensure your content is featured alongside relevant content that exposes your brand to your target audience. 
 
3.Use location targeting to design the right creatives and messages for each market.

Utilize strong visuals and rewards across your marketing campaigns, give more love to your loyal customers around Valentines' Day and tap into new consumer segments through referrals.

Be inclusive. Valentine's Day means different things to different people; it ranges from romance to self-care. Therefore, share the love with couples, friends, children, and singles, giving your brand ample opportunity to leverage the power of emotions to connect with all audiences regardless of their relationship status.

Remember that without a single mention of heart-shaped chocolate or romantic archers, you can still deliver honest, authentic love stories extended offers that your customers love and trust. 2.Use contextual targeting to ensure your content is featured alongside relevant content that exposes your brand to your target audience. 

Launch Your Ad Campaigns Now

7 Benefits of Lead Generation that Drive Success

As marketers constantly search for the best, most effective tools to engage users, 67% of brands and businesses have drifted towards lead generation as the sole metric to determine their content success.

Lead generation, essentially, is the use of online marketing strategies and tactics to identify, engage and convert potential users interested in using your services and products. Lead Generation form is a web form meant to gather emails and other information from potential customers; the most common forms include contact, registration, or newsletter signup forms.  They aim to engage and convert your target audiences interested in your product or service by actively clicking on your ads. Using lead generation forms, advertisers strive to guide prospects through the buyer’s journey to the end of the sales funnel.

Without a lead generation form, your revenues and growth rely on the whims and inclination of your target audience; in that case, you may have no “leads” for sales to reach out to, which makes it challenging for your business to grow and develop. But with lead generation forms, you are taking matters into your own hands; it creates visibility, credibility, trust, and interest for your potential leads, which are essential for the sustainability of your business.

1. Capitalize on Mobile Ads.
Lead Generation forms allow you to reach audiences on mobile phones where they spend most of their browsing time. With zero disruption, your ad will be displayed to targeted, interested users who are more likely to engage and fill in your short form on their tiny screens.

2. Shorten the User Journey
They enable you to acquire more qualified conversions and reduce drop-offs using easy-to-fill-in forms that users are most likely to complete and submit.

3. Expand Your Market:
Lead Generation forms enable you to target a wider audience and learn more about your possible prospects. So if your lead generation forms engage and capture the attention of companies, segments, or audiences that were not previously included in your marketing campaigns, you will be able to modify your marketing messages to address, engage, and convert them.

5. Gather Valuable Insights and Testimonials:
Nw, you can collect and gather valuable information and insights that are vital for the success of your business as well as customer testimonials, for nothing convinces prospects to convert into customers as much as seeing credible social proof. A client’s review builds credibility and trust. So use these as part of your marketing strategies on your website, emails, videos, posts, and infographics.

6. Improve Lead Quality and Boost Your Revenues:
When properly utilized, they can maximize your reach of qualified leads. All you need is the right message, offer, and content to generate interest from your target audiences. Once you engage the right audience, your sales team can convert them into customers, which will boost your revenues.

7. Boost Brand Awareness:
Visibility and brand awareness are vital for any business. Create content that your audiences are invested in and engage with.

1- Communicate the value of your brand for users to urge them to share their information with your business. 

2- Make sure that your ad reflects the spirit and nature of your company. 

3- Use form submission that is a distraction-free landing page using the right layout.

4- Limit the number of fields to avoid overwhelming your user. According to Quicksprout, limiting the number of fields to just three can guarantee a minimum conversion rate of 25%, 20% for 3-5 fields, and only 15% for more than six fields.

5- Try conditional logic to ask better questions. Hide or display specific fields to certain users, for not only does it get you more details, but it also helps with your conversion rate by improving the user experience. 

6- Use descriptive CTAs that explain to users what to expect once they click. “Submit” is too vague; maybe try using words like “go” or  “click here.” 

7- Use bold, attractive colors for your CTA. Red is the highest performing color. Still, don’t underestimate orange and green.

8- Show Social Proof and testimonials to show credibility and win trust.

9- Insert stunning, high-resolution visuals.

10- Encourage visitors to share their business email addresses.

11- Offers serve as excellent incentives that are targeted at their customers’ needs.

12- Use a yes/no button tactic highlighting the button you want users to select in a unique color. 

13- Use a highly effective lead generation strategy by offering free services to capture leads and then focus on upselling or cross-selling opportunities in the future. 

Lead generation forms can significantly increase your conversions, introduce a bigger audience to your brand, and create a better user experience.

With the key tips mentioned above, you can create your lead generation that best presents your brand and business in minutes.

 

So, focus on aspects that matter to the end-users.

Always consider your goals, define the kind of data you want to collect, and consider its importance to your business.

A/B test different CTAs.

Create concise forms and remove any barriers to form completion.

 

Get Started Today!

How to Create Engaging E-Commerce Landing Pages that Convert?

E-commerce is a fast growing industry that its sales are expected to surpass $4 trillion. Now, more and more people are launching and managing their e-commerce stores, focusing on driving traffic and increasing sales. So in other to stand out in this highly competitive domain, you need to put together a high converting landing page to engage your users and urge them to convert. You can create various targeted e-commerce landing pages for specific audiences to reach out to people at the right time.

Your landing page should be separate from your website, where leads can access it by clicking on an ad. The page is created to convert potential customers and start their shopping experience. It can act as a catalyst to generate leads and increas conversion rates which will  boost all your marketing efforts. Each page should match the tone of the ad it is linked to using one specific CTA (call to action), which is primarily making a purchase.

Your Product Page is essential to introduce your audience to your brand and provide specific product information; however, these pages do not always elicit action. In fact, around 72% of your product page visitors bounce in comparison to those of your targeted landing page. 

The reason is that landing pages are designed and optimized for conversion, while product pages focus on informing and educating your audience.

1. Key part of your sales funnel. They link your engaged user who clicked on your ad to your online store to close the deal and finalize the purchase. 
2. Drive traffic to your website.
3. A/B test the designs of specific marketing initiatives and assess what the audience respond to better. 
4. Persoanlize pages targeting different customer segments. 
5. Address your audience to engage users in different stages of their buying experience You can raise awareness, remarket, upset, or re-engage.

How can you Create an Engaging E-commerce Landing Page?

1. Be precise and concise:
   Users take seconds to decide whether to stay on your page or bounce. So don’t overwhelm with irrelevant information. Make every single element count and contribute to your purpose. 
2. Clearly state your value proposition:
   Use compelling language for your headline and subheadline to state the benefits of your offer and the point of differentiation between your product or service and those of your competitors. Write product details in bullet points. 
3. Use visible and clear CTAs:
   Use one very clear CTA to avoid confusing your audience. Make them visible and accessible. You can place your CTA at the top of the page, include multiple buttons for a single CTA throughout the page. A/B and try different CTAs, test different placements, button text and colors.
   Experiment with CTAs like:
   – Shop NOW
   – Get Started
   – Sign Up for Free
   – Add to Bag/ Cart
4. Use Offers and Discounts:
   Create a sense of urgency or exclusivity to urge your audience to convert. 
5. Use relevant high-quality images:
   A picture is worth a thousand words; give your audience an experience similar to that they enjoy in-store. Therefore, choose high-quality images that fit your objective. Ensure that all images are optimized for all your targeted devices especially mobile which has become increasingly popular for e-commerce transactions. 
6. Include testimonials as social proof to build trust and credibility. Remember that when people shop online they always look for reviews and comments from previous users.  
7. Remove site navigation links.
8. Run video ads to your e-commerce landing page for they drive more clicks and conversions using a smaller budget. 
9. Upsell and cross-sell products. Promote products that are highly complementary or are relevant to the one users are purchasing. This can definitely boost your sales.

Once you consider all those tips and tricks create initial landing pages with variations to start testing theis efficacy with ads. Then you can release the winning landing page to the public. Still, never stop assessing, monitoring, testing and tweaking your landing pages.

So don’t hold back; unleash your creativity, engage your audience, and watch your conversion rates soar; your brand gains new clients, cementing itself as a market leader.

How to Create Engaging Real Estate Landing Pages that Convert?

How to Create Engaging Real Estate Landing Pages that Convert?

While Real Estate agents need to learn about each client to find them the perfect property, real estate marketing requires digital content to address various viable leads. That is where the magic of landing pages comes in. Now you can create targeted real estate landing pages for specific audiences engaging the right people at the right time. 
So once someone clicks on your ad, signaling a clear interest in your service, all you need to do is inform them of your services.

How can you create Real Estate Landing Pages?

Your landing page should be separate from your website, where leads can access it by clicking on an ad. You can use it to drum up leads, build your mailing lists, or schedule bookings. This page should have one main goal: Conversion. Each page should have match the tone of the ad it is linked to using one specific call to action (CTA)

Why do you need Real Estate landing Pages?

1. Maximize your impact on targeted traffic. Landing pages are more effective than your website, which might not deliver on the promise advertised in your ad. By creating specific landing pages, you avoid losing potential customers by leading them to a dedicated page that addresses a single conversion goal, significantly increasing your odds of closing deals. 
2. Grow your email lists. With a lead generation form and enticing offer, you can gather potential leads’ contact details to follow up, target, and convert into clients. 
3. Showcase specific properties, present your real estate services targeting a particular audience. 
4. Create a sense of urgency, using words like “exclusive” and “limited.” 
5. Monitor and assess campaign performance. Landing pages will enable you to determine the effectiveness of your ads, track your clients’ journey on your landing pages as well as specific actions. 

How can you Create an Engaging Real Estate Landing Page?

1. Single Call to Action (CTA):
You need to inform your potential clients what to do next. Your CTA must be your conversion goal: “sign up,” “schedule an appointment,” etc.    
2. Use Engaging visuals:
Real Estate is all about selling a vision. Include engaging images and professional photos of your properties, a virtual walkthrough of your real estate. 
3. Use clear Language:
Don’t deceive or mislead your audience. Use transparent and clear language to highlight your properties, benefits, and offers. 
4. Social Proof – Feature reviews and testimonials:
Convince potential leads of the quality and seriousness of your offers by featuring the feedback of satisfied clients to highlight your reputation and build credibility. 

Some Tips:

1. Consider the story your page is telling—interlace testimonials with benefits. Maintain consistent messaging throughout. Keep true to your brand and campaign.  
2. Be creative in your slogans, tag line and provide an easy-to-skim overview of the perks and benefits. 
3. Provide an accessible, straightforward page that is easy to navigate to avoid overwhelming potential clients. 
4. Use interactive content like high-quality images, GIFs, or videos. 
5. If you are using lead generation forms, experiment with visual forms and different types of engagement like multiple choice checkboxes accented with fun visuals. 
6. Tailor the experience based on visitors’ expectations. Personalize your pages. A/B test to assess which landing pages convert best.

So don’t hold back; unleash your creativity, engage your audience, and watch your conversion rates soar; your brand gains new clients, cementing itself as a market leader.