10 خطوات لإنشاء حملة جذابة

الآن، نشاركك خطوات بسيطة حول كيفية إنشاء حملة إعالنية جذابة ستمكنك من االستثماربحكمة،
والفوز بالعمالء وتحويل جمهورك المستهدف.
تعرف على منتجك وسوقك:
تحتاج إلى دراسة السوق الخاص بك وأن تكون على دراية بمنافسيك. كما تحتاج إلى تحديد عرض القيمة، والتي يجعلها واضحة وموجزة لجمهورك لتمكينهم من رؤية قيمة منتجك ولماذا يجب عليهم استخدام منتجك أو خدمتك.


افهم جمهورك وحدد احتياجاتهم:
تحتاج إلى تحديد جمهورك وتقسيمه وإنشاء ملفات تعريف شاملة لكل مجموعة لفهم احتياجاتهم والتعامل معها بشكل أفضل،كما تحتاج إلى التفكير في أفضل الطرق لتقديم المعلومات وكيفية تحديد العملاء المحتملين المؤهلين. سيمكنك ذلك من إنشاء أشكال مختلفة من المحتوى الخاص بك، والمنتج البصري، والعناوين، وصفحات الهبوط لإشراك كل فئة ديموغرافية.
حدد الناشرين المناسبين:
يمكنك اختيار الناشرين الذين تفضلهم من بين مجموعة من الناشرين المتميزين في منطقة الشرق الأوسط وشمال إفريقيا ودول مجلس التعاون الخليجي. ليس هذا فقط، ولكن إذا كنت تفضل أيضًا فئة محتوى معينة، فيمكنك تحديد الموضوعات التي ترغب في عرض إعلاناتك جانبها. لذلك إذا كنت تروج لعلامة تجارية للسيارات، فيمكنك اختيار فئات التمويل والتجارة والسيارات والعلامات التجارية الفاخرة لعرض إعلاناتك.


اختر هدف الحملة:
بدون أهداف وغايات محددة، لن تكون واضحًا بشأن ما ترغب في تحقيقه، وستكافح علامتك التجارية لتحقيق إمكاناتها الكاملة.
لذلك، يجب عليك تحديد أهدافك لتحديد الإجراء الذي ترغب في تنفيذه ما يؤدي إلى ضمان نجاح حملاتك الإعلانية. يمكن أن يكون هدفك هو زيادة الزيارات، وجمع البيانات والمعلومات من خلال نماذج العملاء المحتملين، أو زيادة التحويلات، أو زيادة الوعي بالعلامة التجارية، أو تسهيل الاتصال بينك وبين جمهورك عبر الهاتف أو واتس اب.
إنشاء عناوين جذابة وتصميمات مبتكرة:
يجب أن يقدم العنوان الخاص بك فكرة رائعة عن المحتوى على صفحة الهبوط الخاصة بك، لذلك يجب أن ينقل العنوان نغمة وأسلوب وطبيعة ما يوشك المستخدم على رؤيته. يجب أن يكون واضحًا وجذابًا لحث المستخدمين على النقر فوق إعلان حملتك. مع ذلك، الصور ذات تأثير أقوى من الكلمات. لذلك بغض النظر عن مدى جاذبية كلماتك، يميل المستخدمون إلى النظر إلى الصور أولاً.
لذا من الضروري استخدام صورًا جذابة ومثيرة لإعلانات حملتك لتعزيز مشاركة المستخدم.


A / B اختبار:
اختبار A / B هو وسيلة لتقييم أداء حملتك، وبالتالي زيادة مبيعاتك ومعدلات التحويل. يعتمد الاختبار على عرض متغيرين أو أكثر من متغير من الحملة للمستخدمين بشكل عشوائي. بعض متغيرات الحملة التي يمكنك اختبارها هي العناوين والصور وصفحات الهبوط. يتم استخدام التحليل الإحصائي لتحديد الشكل الأفضل أداءً لهدف تحويل معين. بعد ذلك، يمكنك إعادة توجيه ميزانيتك وإنفاقها على إعلان الحملة الذي يحقق أفضل أداء ويساعدك على تحقيق أهدافك التسويقية.
وحدة عروض التسعير – التكلفة بالنقرة (CPC):
تشير الكلفة بالنقرة (CPC) إلى المبلغ المالي الذي ترغب في دفعه مقابل كل نقرة. وبالتالي نوصي بأن تبدأ بتكلفة نقرة أعلى بنسبة 20٪ من تلك الموصى بها في لوحة التحكم. كلما زاد عرض التسعير كلما زادت احتمالية ترويج إعلانات حملتك عبر شبكة الناشرين في سبيكول، مما يجعلها أكثر عصرية. بمجرد زيادة التكلفة بالنقرة الخاصة بك، فمن المرجح أن تحصل على المزيد من النقرات لإعلانات حملتك.


كن صبورا و لا تغير خططك التسويقية بسرعة:
لا تنجذب إلى خفض التكاليف بميزانية صغيرة خلال فترة قصيرة. سيؤدي الأمر إلى عدم تمكن الخوارزميات من معرفة الأنظمة والتكتيكات التي تحقق أفضل عائد للاستثمار. يمكنك تعديل ميزانيتك بمرور الوقت بمجرد ضمانك فعالية حملتك.
تتبع التحويلات:
لتتبع تحويلاتك، تحتاج إلى تثبيت Speakol Pixel Code. تحتاج فقط إلى تثبيته مرة واحدة على موقعك الإلكتروني أو صفحة الهبوط أو تطبيق الهاتف. يمكنك تتبع ما يلي: تحويلات الموقع، ومشاهدات الصفحة، والإضافة إلى سلة التسوق وقائمة الرغبات، والمشتريات. يمكّنك الكود من تتبع وتقييم ما إذا كانت سبيكول تحقق النتائج أم لا من خلال مراقبة التحويلات والتقارير على لوحة التحكم الخاصة بك.


شهادة – دليل اجتماعي:
إقناع العملاء المحتملين بجودة وجدية عروضك من خلال إبراز آراء العملاء الراضين لإظهار سمعتك وبناء المصداقية.
10 Steps to Create an Engaging Campaign that Converts

We want to share with you a few simple steps of how to create a captivating ad campaign that will enable you to invest wisely, win your market, and convert your target audience.

Know your Product and Market:
You need to study your market and be aware of your competition. You also need to define your edge and value proposition, making it clear and concise to your audience to enable them to see the value you offer and why they should use your product or service.
Understand your Audience and Define their needs:
You need to identify and segment your audiences, building comprehensive profiles for each group to better understand and address their needs, and win them over. You need to think of the best ways to deliver information and how to identify qualified leads from other prospects. All this will enable you to create variations of your content, visuals, titles, and landing pages to engage each demographic.


Select the Appropriate Publishers:
You can select the publishers you like from a rooster of premium publishers in the MENA and GCC regions. Not only that, but if you also prefer a specific content category, you can easily select the topics along which you like your ads to be displayed. So if you are promoting an automotive brand, you can choose the finance, business, automotive, and luxury categories to feature your ads.
Choose a Campaign Objective:
Without defined goals and objectives, you will be unclear on what needs to be accomplished, and your brand will struggle to realize its full potential. Therefore, you must set your objectives to determine your execution action and ensure your ad campaigns’ success. Your objective can be driving traffic, gathering data and information through lead forms, boosting conversions, raising brand awareness, or facilitating the communication between you and your audience through phone or WhatsApp.


Create Catchy Titles and Engaging Creatives:
Your title should brightly present the idea of the content on your landing page; the title should communicate the tone, style, and nature of what the user is about to see. It should be clear and engaging to incite users to click on your campaign ad. Still, pictures speak louder than words. So no matter how enticing your words are, users will tend to look at the images first. Therefore, it is essential that you use engaging and exciting images for your campaign ads to boost user engagement.
A/B Testing:
You need to identify and segment your audiences, building comprehensive profiles for each group to better understand and address their needs, and win them over. You need to think of the best ways to deliver information and how to identify qualified leads from other prospects. All this will enable you to create variations of your content, visuals, titles, and landing pages to engage each demographic.


Bidding Module – CPC (Cost Per Click):
CPC indicates the amount of money you are willing to pay per click. Therefore,we recommend that you start with a 20% higher CPC the higher than the one recommended on the dashboard. The higher your bid the more likely your campaign ads will be promoted across the Speakol publishers’ network, which renders them more trendy. Once you increase your CPC, you are more likely to garner more clicks for your campaign ads.
Be Patient and don’t change your marketing plans too quickly:
Do not be tempted to cut costs with a small budget and a short period. Otherwise, the algorithms will not be able to learn which platforms and tactics are achieving the best ROI. Moderate your spending over time once you have guaranteed effectiveness.


Tracking Conversions:
To track your conversions, you need to install the Speakol Pixel Code; it is a one-time action. You just need to install it once on your website, landing page, or mobile application. You can track the following: website conversions, website actions, page views, add to cart, add to wishlist, sign up, and purchases. This enables you to track, and easily assess whether or not Speakol is enabling you to drive results by monitoring conversions and reports on your dashboard.
Testimonial – Social Proof:
Convince potential leads of the quality and seriousness of your offers by featuring the feedback of satisfied clients to highlight your reputation and build credibility.

كيف يمكن أن تحصل على عملاء متوقعين مؤهلين؟

إذا كنت لا ترغب في انتظار وصول جمهورك المستهدف إليك ، فلم تعد بحاجة إلى الاعتماد على أهوائهم وميولهم لتنمية إيراداتك. يمكنك أن تأخذ الأمور على عاتقك من خلال بدء الاتصال من خلال نماذج العملاء المتوقعين للتفاعل مع جمهورك المستهدف وجلب عملاء متوقعين مؤهلين إلى فريق المبيعات الخاص بك.
تعمل نماذج إنشاء العملاء المحتملين على إنشاء رؤية للعلامة التجارية ومصداقية وثقة واهتمام من العملاء المحتملين. في بضع خطوات سهلة، يمكنك البدء في جمع بيانات العملاء المحتملين المؤهلين في متناول يدك.
إذن، ما هو نموذج تكوين العملاء المحتملين؟
إنه نموذج ويب يهدف إلى جمع رسائل البريد الإلكتروني والمعلومات الأخرى من العملاء المحتملين ؛ تتضمن النماذج الأكثر شيوعًا نماذج الاتصال أو التسجيل أو الاشتراك في الرسائل الإخبارية. تهدف إلى إشراك وتحويل الجماهير المستهدفة المهتمة بمنتجك أو خدمتك من خلال النقر بنشاط على إعلاناتك. باستخدام نماذج إنشاء قوائم العملاء المحتملين ، يمكنك توجيه العملاء المحتملين خلال رحلة المشتري حتى نهاية مسار المبيعات.

لماذا يعتبر نموذج إنشاء العملاء المحتملين مهمًا؟
تواصل مع العملاء المحتملين.
أنشئ بسهولة دون الحاجة إلى موقع ويب أو صفحة هبوط جيدة أو تكامل رمز بكسل.
يعمل على الأجهزة المحمولة (iOS و Android).
حقق نسبة نقر إلى ظهور عالية (CTR) ومعدلات تحويل CR (معدلات تحويل) عالية مع تكلفة تحويل معتدلة مقارنة بأنواع الحملات الأخرى.
تنزيل وتتبع العملاء المتوقعين.
لتسليط الضوء عليك كيف يمكن أن تساعدك حملات العملاء المتوقعين على تحقيق فريق التسويق الخاص بك.
سوف نشارك بعض الأمثلة حول مدى فعاليتها.

الصناعة الطبية

كان المركز المصري لأطفال الأنابيب – ET هو أول منشأة طبية تقدم علاج العقم في مصر. كأول منشأة للخصوبة في مصر، اكتسب فريقها ذو المهارات العالية خبرة لا مثيل لها في علاج مشاكل الخصوبة المختلفة وساهم في الأبحاث الدولية في طب الإنجاب. تتنوع خدماتهم من الاستشارة وتقديم النصائح والإيضاحات إلى التدخل الطبي الكامل.
أطلقت EIVF حملة جيل رائد على شبكة سبيكول. لقد استهدفوا كلاً من أجهزة iOS و Android لإنشاء مجموعات إعلانية مختلفة لكل جهاز. استخدموا استهداف الموقع لإشراك المستخدمين في مصر، وصياغة عناوين إعلاناتهم باستخدام كلمات مثل “التلقيح الاصطناعي” و “تجميد الحيوانات المنوية” و “الخبرة” ، مما يعطي المصداقية والثقة.
العقارات

تم إطلاق City Edge Developments في عام 2017، وهي تطور مجتمعات سكنية في الضواحي ومشاريع متعددة الاستخدامات راقية ، مما يعزز الإبداع والتعاطف والابتكار. بهدف توسيع مدى وصولهم وزيادة العملاء المحتملين المؤهلين ، أطلقت City Edge حملات إعلانية رائدة على سبيكول. لقد استهدفوا كلاً من أجهزة iOS و Android ، وأنشأوا مجموعات إعلانية مختلفة. استخدموا الموقع الجغرافي المستهدف لجذب المستخدمين في مصر، وتسليط الضوء على الموقع “وسط المدينة” “مدينة العلمين الجديدة” وصياغة عنوان إعلاناتهم باستخدام كلمات مثل “أقساط لمدة 10 سنوات” و “دفعة أولى 5٪“. كما استخدموا الصور المرئية التي تعرض مشاريعهم والمباني الجاهزة كأمثلة.
حققت حملاتهم نجاحًا جيدًا حيث تم عرضها ما يقرب من 25 مليون مرة تتلقى 182.7 ألف نقرة مع نسبة نقر إلى ظهور 0.86٪
فوركس

تداول هي منصة على الإنترنت تروج للسوق اللامركزي لتبادل العملات. رغبةً في توفير الوقت من خلال التواصل مع المستثمرين والمستخدمين المحتملين.
أطلقت تداول حملة إعلانية لتوليد قوائم العملاء المحتملين على سبيكول. استهدفوا أجهزة iOS و Android لإنشاء مجموعات إعلانية مختلفة لكل جهاز. كما استخدموا الموقع الجغرافي المستهدف لإشراك المستخدمين في المملكة العربية السعودية.
بالنظر إلى كيفية أداء جميع هذه الصناعات بالفعل باستخدام نماذج إنشاء قوائم العملاء المحتملين، فإننا ندعوك لتجربتها للترويج لمنتجاتك أو خدماتك ، ويمكنك بسهولة زيادة الوعي بعلامتك التجارية ، وإشراك المستخدمين المهتمين ، وتأمين العملاء المحتملين المؤهلين، وزيادة مبيعاتك. إليك بعض النصائح والحيل لمساعدتك في إطلاق حملات ناجحة
النصائح
استخدم عبارات CTA الوصفية التي تشرح للمستخدمين ما يمكن توقعه بمجرد النقر “إرسال” غامض للغاية
جرب استخدام كلمات مثل “اذهب” أو “انقر هنا“
قم بتعيين CTA (عبارة تحث المستخدم على اتخاذ إجراء) تجذب المستخدمين لزيادة
النقرات والتحويلات
ادخل صورًا مذهلة وعالية الدقة
أنشئ مجموعات إعلانية مختلفة لكل جهاز محمول لتتبع العملاء المحتملين بشكل أفضل، وتحسين مواردك لتحقيق أداء أفضل

How can Lead Forms Land You Qualified Leads?

If you do not want to wait for your target audience to reach out to you, you no longer need to rely on their whims and inclinations to grow your revenues. You can take matters into your own hands by initiating contact through lead forms to engage with your target audience and bring in qualified leads to your sales team.
Lead Generation forms create brand visibility, credibility, trust, and interest from your potential leads. In a few easy steps, you can begin gathering data of qualified leads at your fingertips.

So, What is a Lead Generation Form?
It is a web form meant to gather emails and other information from potential customers; the most common forms include contact, registration, or newsletter signup forms. It aims to engage and convert your target audiences interested in your product or service by actively clicking on your ads. Using lead generation forms, you can guide prospects through the buyer’s journey to the end of the sales funnel.

Why is a Lead Generation Form Important?
- Reach out to potential leads.
- Effortlessly create without needing a website, a good landing page, or pixel code integration.
- Run on mobile devices (iOS and Android).
- Achieve high CTR (clickthrough rates) and CR (conversion rates) with a moderate CPL compared to other campaign types.
- Download and track leads.
To shed light on you how Lead Generation campaigns can help you achieve your marketing gols, we will share a few examples of how effective they can be.
Medical Industry

The Egyptian IVF-ET Center was the first-ever medical facility offering infertility treatment in Egypt. As Egypt’s first fertility facility, its highly skilled team has gained unparalleled experience treating various fertility problems and contributed to international research in reproductive medicine. Their services vary from consultation, offering advice and explanations to full medical intervention.
EIVF wanted to reach out to interested customers. So, they launched a lead generation campaign on the Speakol network. They targeted both iOS and Android devices, creating different ad sets for each device. They used location targeting to engage users in Egypt, phrasing their ad titles using words like “IVF,” “sperm freezing,” and “expertise,” which inspire credibility and trust.
The campaign was successful, with more than 16.8 million impressions, 115.3 thousand clicks, a 0.79% CTR, and around 190 leads.
Real Estate

Launched in 2017, City Edge Developments develops suburban residential communities and upscale mixed-use projects, fostering creativity, empathy, and innovation. Aiming to widen their reach and increase their qualified leads, City Edge launched lead generation ad campaigns on Speakol. They targeted both iOS and Android devices, creating different ad sets. They used location targeting to engage users in Egypt, highlighting the location “Downtown” “New Alameen City” and phrasing their ad title using words like “10-year installments,” and “Downpayment 5%“. They also used visuals featuring their projects and finished buildings as examples.
Their campaigns fared well in that they were displayed close to 25 million times receiving 182.7K clicks with a 0.86% clickthrough rate and an astounding 411 leads.
Forex

Launched Tdawel is an online platform that promotes decentralized markert for currency exchange. Wanting to save time by reaching out to potential investors and users, Tdawel launched a lead generation ad campaign on Speakol. They targeted both iOS and Android devices creating different ad sets for each device. They used location targeting to engage users in Saudi Arabia. Their ad title used words like “best”, “fast”, “easy” and “personal investment”. The visual was enticing, highlighting the potential rise of Bitcoin by the end of the year.
Their ad campaigns were displayed around 3.7million times receiving 29K clicks with a 0.89% clickthrough rate and over 70 leads.
Seeing as how all these industries performed really using lead generation forms, we invite you to try them to promote your products or service, you can easily raise your brand awareness, engage interested users, secure qualified leads, and boost your sales. Here are a few tips and tricks to help you launch successful campaigns.

Tips and Tricks:
- Use descriptive CTAs that explain to users what to expect once they click. “Submit” is too vague; maybe try using words like “go” or “click here.” Set a CTA (call to action) that engages users to increase clicks and conversions.
- Insert stunning, high-resolution visuals.
- Create different ad sets for each mobile device to better track your leads, and optimize your resources for better performance.
- Start your campaigns with a high daily cap to guarantee good results.
“Share the Love”: Valentine’s Day Marketing Strategies That Will Make Consumers Fall in Love with Your Brand

February is the month of Love.
This article will share the trends to enable you to create engaging marketing strategies that will generate more leads, boost sales, and target with more accuracy than Cupid himself. By reviewing some of the global marketing trends from 2021, we can know what can potentially score with audiences this year.
Top-Performing Content Types:
Top-Performing Brands:
The pandemic has changed consumer behavior; since 2019, e-commerce has seen unprecedented growth and continues to do so. E-commerce sales in 2021 rose 11% from 2020 and an astounding 61.4% compared to 2019.
You can promote Valentine's Day not just as a day to celebrate with your significant other and spouses, but it is a day to celebrate friendship. It is a day to exchange gifts across all relationships, including family, friends, and coworkers. Feel free to redefine the holidays any way that best suits your brand, depending on your products' nature and value proposition. You can promote Valentine's Day or adopt an anti-Valentine's Day position by supporting singles. There is no single way to make the best of this season.
It is also vital you promote fun business partnerships. This can be useful for both startups and established brands. When iconic brands partner with startups, they look timely and youthful, while the startups look like they are right up there with the big names. So, find a brand that complements your own and start a partnership to engage your target audience.
Consumers are looking for:
-Retailers with guaranteed fast delivery
-Retailers offering personalized services and customizable products (customized content and promotions generation 20% rise in conversions)
-Top keywords "valentine," "love," "gift guides," "diamond," "flower," and "chocolate."

2.Use videos and gifs to attract views and attention, generating higher conversion rates and lower costs.
3.Target mobile over tablet and desktop.
4.Use high-quality images.
5.Choose the right time to ensure the highest visibility and engagement.
6.Select your content type. You can promote articles or more interactive content such as quizzes personalizing everything based on demographics to make it more relevant to your target audience.
7.Drive urgency by promoting time-limited offers.
8.Highlight your delivery days.
9.Create engaging gift guides for different audiences.

2.Use contextual targeting to ensure your content is featured alongside relevant content that exposes your brand to your target audience.
3.Use location targeting to design the right creatives and messages for each market.
Be inclusive. Valentine's Day means different things to different people; it ranges from romance to self-care. Therefore, share the love with couples, friends, children, and singles, giving your brand ample opportunity to leverage the power of emotions to connect with all audiences regardless of their relationship status.
Remember that without a single mention of heart-shaped chocolate or romantic archers, you can still deliver honest, authentic love stories extended offers that your customers love and trust. 2.Use contextual targeting to ensure your content is featured alongside relevant content that exposes your brand to your target audience.
7 Benefits of Lead Generation that Drive Success

As marketers constantly search for the best, most effective tools to engage users, 67% of brands and businesses have drifted towards lead generation as the sole metric to determine their content success.

Lead generation, essentially, is the use of online marketing strategies and tactics to identify, engage and convert potential users interested in using your services and products. Lead Generation form is a web form meant to gather emails and other information from potential customers; the most common forms include contact, registration, or newsletter signup forms. They aim to engage and convert your target audiences interested in your product or service by actively clicking on your ads. Using lead generation forms, advertisers strive to guide prospects through the buyer’s journey to the end of the sales funnel.

Without a lead generation form, your revenues and growth rely on the whims and inclination of your target audience; in that case, you may have no “leads” for sales to reach out to, which makes it challenging for your business to grow and develop. But with lead generation forms, you are taking matters into your own hands; it creates visibility, credibility, trust, and interest for your potential leads, which are essential for the sustainability of your business.

1. Capitalize on Mobile Ads.
Lead Generation forms allow you to reach audiences on mobile phones where they spend most of their browsing time. With zero disruption, your ad will be displayed to targeted, interested users who are more likely to engage and fill in your short form on their tiny screens.
2. Shorten the User Journey
They enable you to acquire more qualified conversions and reduce drop-offs using easy-to-fill-in forms that users are most likely to complete and submit.
3. Expand Your Market:
Lead Generation forms enable you to target a wider audience and learn more about your possible prospects. So if your lead generation forms engage and capture the attention of companies, segments, or audiences that were not previously included in your marketing campaigns, you will be able to modify your marketing messages to address, engage, and convert them.
5. Gather Valuable Insights and Testimonials:
Nw, you can collect and gather valuable information and insights that are vital for the success of your business as well as customer testimonials, for nothing convinces prospects to convert into customers as much as seeing credible social proof. A client’s review builds credibility and trust. So use these as part of your marketing strategies on your website, emails, videos, posts, and infographics.
6. Improve Lead Quality and Boost Your Revenues:
When properly utilized, they can maximize your reach of qualified leads. All you need is the right message, offer, and content to generate interest from your target audiences. Once you engage the right audience, your sales team can convert them into customers, which will boost your revenues.
7. Boost Brand Awareness:
Visibility and brand awareness are vital for any business. Create content that your audiences are invested in and engage with.

1- Communicate the value of your brand for users to urge them to share their information with your business.
2- Make sure that your ad reflects the spirit and nature of your company.
3- Use form submission that is a distraction-free landing page using the right layout.
4- Limit the number of fields to avoid overwhelming your user. According to Quicksprout, limiting the number of fields to just three can guarantee a minimum conversion rate of 25%, 20% for 3-5 fields, and only 15% for more than six fields.

5- Try conditional logic to ask better questions. Hide or display specific fields to certain users, for not only does it get you more details, but it also helps with your conversion rate by improving the user experience.
6- Use descriptive CTAs that explain to users what to expect once they click. “Submit” is too vague; maybe try using words like “go” or “click here.”
7- Use bold, attractive colors for your CTA. Red is the highest performing color. Still, don’t underestimate orange and green.
8- Show Social Proof and testimonials to show credibility and win trust.

9- Insert stunning, high-resolution visuals.
10- Encourage visitors to share their business email addresses.
11- Offers serve as excellent incentives that are targeted at their customers’ needs.
12- Use a yes/no button tactic highlighting the button you want users to select in a unique color.
13- Use a highly effective lead generation strategy by offering free services to capture leads and then focus on upselling or cross-selling opportunities in the future.


Lead generation forms can significantly increase your conversions, introduce a bigger audience to your brand, and create a better user experience.
With the key tips mentioned above, you can create your lead generation that best presents your brand and business in minutes.
So, focus on aspects that matter to the end-users.
Always consider your goals, define the kind of data you want to collect, and consider its importance to your business.
A/B test different CTAs.
Create concise forms and remove any barriers to form completion.
How to Create Engaging E-Commerce Landing Pages that Convert?

E-commerce is a fast growing industry that its sales are expected to surpass $4 trillion. Now, more and more people are launching and managing their e-commerce stores, focusing on driving traffic and increasing sales. So in other to stand out in this highly competitive domain, you need to put together a high converting landing page to engage your users and urge them to convert. You can create various targeted e-commerce landing pages for specific audiences to reach out to people at the right time.

Your landing page should be separate from your website, where leads can access it by clicking on an ad. The page is created to convert potential customers and start their shopping experience. It can act as a catalyst to generate leads and increas conversion rates which will boost all your marketing efforts. Each page should match the tone of the ad it is linked to using one specific CTA (call to action), which is primarily making a purchase.

Your Product Page is essential to introduce your audience to your brand and provide specific product information; however, these pages do not always elicit action. In fact, around 72% of your product page visitors bounce in comparison to those of your targeted landing page.
The reason is that landing pages are designed and optimized for conversion, while product pages focus on informing and educating your audience.
Points of Difference | Landing Page | Product Page |
Image | ||
CTAs | 1 clear CTA | can include multiple CTAs |
Navigation | straightforward without any site navigation | features additional pathways, such as site navigation and product categories |
Content | centers on converting targeted audience | General content for the masses |
Products | Include product descriptions targeting specific audiences. | includes general product descriptions and product recommendations |
Optimization | optimized for marketing campaigns | optimized for SEO to attract organic audiences |

- Key part of your sales funnel. They link your engaged user who clicked on your ad to your online store to close the deal and finalize the purchase.
- Drive traffic to your website.
- A/B test the designs of specific marketing initiatives and assess what the audience respond to better.
- Persoanlize pages targeting different customer segments.
- Address your audience to engage users in different stages of their buying experience You can raise awareness, remarket, upset, or re-engage.

How can you Create an Engaging E-commerce Landing Page?
- Be precise and concise:
Users take seconds to decide whether to stay on your page or bounce. So don’t overwhelm with irrelevant information. Make every single element count and contribute to your purpose. - Clearly state your value proposition:
Use compelling language for your headline and subheadline to state the benefits of your offer and the point of differentiation between your product or service and those of your competitors. Write product details in bullet points. - Use visible and clear CTAs:
Use one very clear CTA to avoid confusing your audience. Make them visible and accessible. You can place your CTA at the top of the page, include multiple buttons for a single CTA throughout the page. A/B and try different CTAs, test different placements, button text and colors.
Experiment with CTAs like:
– Shop NOW
– Get Started
– Sign Up for Free
– Add to Bag/ Cart - Use Offers and Discounts:
Create a sense of urgency or exclusivity to urge your audience to convert. - Use relevant high-quality images:
A picture is worth a thousand words; give your audience an experience similar to that they enjoy in-store. Therefore, choose high-quality images that fit your objective. Ensure that all images are optimized for all your targeted devices especially mobile which has become increasingly popular for e-commerce transactions. - Include testimonials as social proof to build trust and credibility. Remember that when people shop online they always look for reviews and comments from previous users.
- Remove site navigation links.
- Run video ads to your e-commerce landing page for they drive more clicks and conversions using a smaller budget.
- Upsell and cross-sell products. Promote products that are highly complementary or are relevant to the one users are purchasing. This can definitely boost your sales.
Once you consider all those tips and tricks create initial landing pages with variations to start testing theis efficacy with ads. Then you can release the winning landing page to the public. Still, never stop assessing, monitoring, testing and tweaking your landing pages.
So don’t hold back; unleash your creativity, engage your audience, and watch your conversion rates soar; your brand gains new clients, cementing itself as a market leader.
How to Create Engaging Real Estate Landing Pages that Convert?
How to Create Engaging Real Estate Landing Pages that Convert?

While Real Estate agents need to learn about each client to find them the perfect property, real estate marketing requires digital content to address various viable leads. That is where the magic of landing pages comes in. Now you can create targeted real estate landing pages for specific audiences engaging the right people at the right time.
So once someone clicks on your ad, signaling a clear interest in your service, all you need to do is inform them of your services.
How can you create Real Estate Landing Pages?
Your landing page should be separate from your website, where leads can access it by clicking on an ad. You can use it to drum up leads, build your mailing lists, or schedule bookings. This page should have one main goal: Conversion. Each page should have match the tone of the ad it is linked to using one specific call to action (CTA)
Why do you need Real Estate landing Pages?
1. Maximize your impact on targeted traffic. Landing pages are more effective than your website, which might not deliver on the promise advertised in your ad. By creating specific landing pages, you avoid losing potential customers by leading them to a dedicated page that addresses a single conversion goal, significantly increasing your odds of closing deals.
2. Grow your email lists. With a lead generation form and enticing offer, you can gather potential leads’ contact details to follow up, target, and convert into clients.
3. Showcase specific properties, present your real estate services targeting a particular audience.
4. Create a sense of urgency, using words like “exclusive” and “limited.”
5. Monitor and assess campaign performance. Landing pages will enable you to determine the effectiveness of your ads, track your clients’ journey on your landing pages as well as specific actions.
How can you Create an Engaging Real Estate Landing Page?
1. Single Call to Action (CTA):
You need to inform your potential clients what to do next. Your CTA must be your conversion goal: “sign up,” “schedule an appointment,” etc.
2. Use Engaging visuals:
Real Estate is all about selling a vision. Include engaging images and professional photos of your properties, a virtual walkthrough of your real estate.
3. Use clear Language:
Don’t deceive or mislead your audience. Use transparent and clear language to highlight your properties, benefits, and offers.
4. Social Proof – Feature reviews and testimonials:
Convince potential leads of the quality and seriousness of your offers by featuring the feedback of satisfied clients to highlight your reputation and build credibility.
Some Tips:
1. Consider the story your page is telling—interlace testimonials with benefits. Maintain consistent messaging throughout. Keep true to your brand and campaign.
2. Be creative in your slogans, tag line and provide an easy-to-skim overview of the perks and benefits.
3. Provide an accessible, straightforward page that is easy to navigate to avoid overwhelming potential clients.
4. Use interactive content like high-quality images, GIFs, or videos.
5. If you are using lead generation forms, experiment with visual forms and different types of engagement like multiple choice checkboxes accented with fun visuals.
6. Tailor the experience based on visitors’ expectations. Personalize your pages. A/B test to assess which landing pages convert best.
So don’t hold back; unleash your creativity, engage your audience, and watch your conversion rates soar; your brand gains new clients, cementing itself as a market leader.