The Eid season is upon us, kicking off three days of celebrations, food banquets, and family gatherings. The Eid marks the end of the Holy Month of Ramadan, a month of fasting, worship, and good deeds. Over the past few decades, the Eid season has become a season of increased shopping and gifting. That is why marketers find themselves under pressure to come up with new igneous marketing ideas and keep up with marketing trends.
What are some of the products that sell well during the Eid season?
- Clothes
Muslim and Arab families always buy new clothes for themselves and their children. It is very common for everyone to dress in new clothes during Eid. - Jewelry
It is not only an accessory but for many, it is also an investment. This makes it a popular gift choice for loved ones during the Eid season. - Beauty and Cosmetics:
There is an increased interest in cosmetics, and beauty and grooming products for men and women, especially as people anticipate eid and look forward to resuming their regular lives after the month of fasting and worship. - Games and Toys:
Games and toys including electronics and online games spike during the eid season. - Travel:
With the interest of resuming old habits, people look into outdoor activities and short trips both locally and abroad.
How can you engage with your audience during this Eid Season?
To engage your audience, your message needs to tell a story, sends a personalized message powered by emotions. Despite the challenges, which are many due to the current pandemic situation and the continuous growth of mobile usage, the possibilities are endless. So get ready to unleashsh your creativity.
Eid presents a perfect opportunity for e-commerce and the food and beverage industries to market their products. Still, all industries and sectors should seize the moment and take advantage of the additional spending during this period.
- Choose Your Message:
Choose the perfect celebratory message for eid. Be authentic and endearing. Create personalized and genuine messages which include eid motifs marking the end of Ramadan. You can include lyrics from famous eid songs, or even come up with your own rhyme for eid. - Offer Something New:
Eid is the perfect season for gifting and shopping. Parents buy gifts and clothes for their children, and siblings, friends, and couples exchange gifts. Therefore, it is the perfect time to offer “Sales”, “Special Discount” or “Limited Time Offer”. Offers and discounts are exciting to use for all industries and businesses no matter what their size is. Prepare a special offer for this special occasion, and promote it in advance using engaging and exciting visuals. - Boost Your Brand Awareness:
Because Eid is a special period, create an Eid-themed marketing campaign to tell the audience about your brand and excite them with the Eid spirit. You can create a customized logo or image.
Contests and Giveaways:
Engage your audience by launching contests and giveaways. It is one of the best ways to promote your business and create a positive vibe; it is also a creative idea to generate leads and increase engagement. This can be a great incentive for users if you are marketing e-commerce, restaurant, or any business.
Seize this time to boost your brand awareness, grow your sales, and maximize your profits.
