We want to share with you a few simple steps of how to create a captivating ad campaign that will enable you to invest wisely, win your market, and convert your target audience.
Know your Product and Market:
You need to study your market and be aware of your competition. You also need to define your edge and value proposition, making it clear and concise to your audience to enable them to see the value you offer and why they should use your product or service.
Understand your Audience and Define their needs:
You need to identify and segment your audiences, building comprehensive profiles for each group to better understand and address their needs, and win them over. You need to think of the best ways to deliver information and how to identify qualified leads from other prospects. All this will enable you to create variations of your content, visuals, titles, and landing pages to engage each demographic.
Select the Appropriate Publishers:
You can select the publishers you like from a rooster of premium publishers in the MENA and GCC regions. Not only that, but if you also prefer a specific content category, you can easily select the topics along which you like your ads to be displayed. So if you are promoting an automotive brand, you can choose the finance, business, automotive, and luxury categories to feature your ads.
Choose a Campaign Objective:
Without defined goals and objectives, you will be unclear on what needs to be accomplished, and your brand will struggle to realize its full potential. Therefore, you must set your objectives to determine your execution action and ensure your ad campaigns’ success. Your objective can be driving traffic, gathering data and information through lead forms, boosting conversions, raising brand awareness, or facilitating the communication between you and your audience through phone or WhatsApp.
Create Catchy Titles and Engaging Creatives:
Your title should brightly present the idea of the content on your landing page; the title should communicate the tone, style, and nature of what the user is about to see. It should be clear and engaging to incite users to click on your campaign ad. Still, pictures speak louder than words. So no matter how enticing your words are, users will tend to look at the images first. Therefore, it is essential that you use engaging and exciting images for your campaign ads to boost user engagement.
A/B Testing:
You need to identify and segment your audiences, building comprehensive profiles for each group to better understand and address their needs, and win them over. You need to think of the best ways to deliver information and how to identify qualified leads from other prospects. All this will enable you to create variations of your content, visuals, titles, and landing pages to engage each demographic.
Bidding Module – CPC (Cost Per Click):
CPC indicates the amount of money you are willing to pay per click. Therefore,we recommend that you start with a 20% higher CPC the higher than the one recommended on the dashboard. The higher your bid the more likely your campaign ads will be promoted across the Speakol publishers’ network, which renders them more trendy. Once you increase your CPC, you are more likely to garner more clicks for your campaign ads.
Be Patient and don’t change your marketing plans too quickly:
Do not be tempted to cut costs with a small budget and a short period. Otherwise, the algorithms will not be able to learn which platforms and tactics are achieving the best ROI. Moderate your spending over time once you have guaranteed effectiveness.
Tracking Conversions:
To track your conversions, you need to install the Speakol Pixel Code; it is a one-time action. You just need to install it once on your website, landing page, or mobile application. You can track the following: website conversions, website actions, page views, add to cart, add to wishlist, sign up, and purchases. This enables you to track, and easily assess whether or not Speakol is enabling you to drive results by monitoring conversions and reports on your dashboard.
Testimonial – Social Proof:
Convince potential leads of the quality and seriousness of your offers by featuring the feedback of satisfied clients to highlight your reputation and build credibility.
