Everything you need to know about tracking using Speakol’s Pixel Code.
What is the Speakol Pixel?
Speakol’s Pixel is an analytic add-on that allows you to comprehend actions users take on your website or landing pages and track user conversions originating from Speakol’s recommendation platform. It enables you to optimize your marketing campaigns, achieve your goals, and secure valuable actions. Once users take the desired action on your website, the Speakol Pixel will be activated and directly update your Speakol campaign report.
Why Use the Speakol Pixel?
Speakol Pixel serves as a link that connects between your landing page and the Speakol dashboard. Once you set up the Speakol Pixel, you can track conversions to learn more about user behavior and, consequently, modify and update your targeting options. You can use it to improve performance and track metrics such as conversion rates and values. The Pixel will provide you with invaluable information to measure the performance, ROI, and ROAS.
What type of Data does the Speakol Pixel Collect?
The Speakol Pixel collects data relevant to monitoring and optimizing performance, including page views, leads, purchases, add to cart, add to wish list, and sign up.
- Website Conversions: This includes new leads, purchases, and email signups.
- Website Actions: This includes button/link clicks on your website.
- Pageviews: This means tracking the pages a user visits after they click on your campaign ad and the number of times visited
How does the Speakol Pixel Work?
Once users click on one of your campaign ads displayed on one of our Speakol Widgets, they will be directed to your landing page. If the Speakol Pixel code is enabled, the information will flow from your landing page to your Speakol dashboard. Speakol will be able to collect relevant data to generate a detailed report about your campaign’s performance, the behavior of users, and the actions they have taken on your landing page.
