An overview of the different types of advertisements that advertisers have access to.
Speakol provides you with a diversified product range of digital advertisements for you to capitalize on. Below are the 4 types of ads you can use to secure maximum reach and increase product awareness.
Recommendation Ads:
Recommendation ads allow you to promote your products and brands along with other recommended articles on our extensive publishers’ network. This will enable you to reach a wider audience of more than 75 million monthly unique users.
Our platform detects content relevance and ideally displays your ads to users along with other related content that users are more likely interested in viewing. You can feature your ads alongside exciting content that appeal to users’ preferences, current interests, and browsing modes, which renders them more likely to engage with your ads. This precise targeting grants a non-disruptive and smooth user experience and maximizes click potential and conversion.
Once you prescribe to Speakol’s recommendation ads, your ads will be featured on targeted publications that contain more than 10 million articles and content pieces.
Campaign Requirements:
- Title ( the maximum length of ad title is 70 characters.)
- Landing page
- Image (dimension 640×360 with a size not exceeding 300KB)
Mobile Feed:
Since most potential clients are on their mobile phones, then so should your ads. Millions of users are using their mobile phones, creating unprecedented traffic that should optimize your brand visibility to ensure that your ads reach your target audience in the best possible way.
Speakol’s mobile feed provides continuous scrolling of relevant content, which mirrors the way users are accustomed to on social media platforms. Our platform detects users’ devices and displays ads in the best possible format that matches the type of devices. This feature provides an enjoyable user experience.
Campaign Requirements:
- Title ( the maximum length of ad title is 70 characters.)
- Landing Page
- Image (dimension 640×360 with a size not exceeding 300KB)
Inline Ads:
Speakol’s Inline ads feature your brand every time your targeted keywords are mentioned on our publishers’ network.
To promote your brand, you can bid on relevant keywords to narrow down and target your potential customers. Every time your chosen keywords appear in any article or editorial content, your contextual ads will appear to users.
This feature will increase your brand visibility, ensure wider reach, and boost your conversion rates.
*Please Note:
i) you can have a maximum of 3 inline ads per article.
ii) Speakol recommends targeting 4-5 keywords per adset.
Video Ads:
Video ads enable you to promote a video alongside articles in the recommendation section. This features your brand using one of the most effective marketing tools, which has proven to be more exciting and engaging. Many businesses employ video to prompt company profiles value propositions, products, services, as well as instructional and informational videos.
Launch your video ad campaigns and watch out conversion rates skyrocket, boosting your engagement, and maximizing your optimal ROI.
Campaign Requirements:
- Title ( the maximum length of ad title is 70 characters.)
- Landing page
- Video (the maximum length of the video is 30 seconds)
Video Specs:
- Size should not exceed 15 MB.
- File format needs to one of the following (MP4, MOV, WebM, WAVE, PCM).
- Recommended Dimensions: 374*219.4 (600×315 Recommended)
- Video Duration: 30 seconds (maximum length) with no minimum length
- The maximum number of frames is 30fps.
*Please Note:
i) the CPV($0.01) will be calculated after the video runs for 5 seconds.
To get started, visit our website and sign up to take advantage of the digital space and take your business even further. You can click on our interactive chatbot to get quick help and talk to an Account Manager for any further inquiries.
Please read our full guide on pricing for the details of all minimum prices for CPC, CPV, and CPM
