Campaign Device Targeting Options
Targeting the right audience who is more likely interested in your campaign ads raises the chances of your Speakol campaign’s success. Therefore, you must determine the devices you want to target. Speakol allows you to target Desktop, iOs, and Android devices.
With Device targeting, you can choose the devices, where your campaign ads can be displayed. This feature will help you make the best of your Speakol Ad campaigns, especially if some of your products or services appeal more to users of specific devices. So, for instance, if you want to promote a mobile application, it will be better to target mobile devices only rather than include desktops.
If you plan to target multiple devices, it will be best if you set up separate campaigns for each device, to better access the strengths and shortcomings of each campaign, enhance the drawbacks, and achieve the best possible results.
How to set your Device Targeting Options:
- Press Create Campaign
- On the Targeting Options page, Press Advanced Options.
- When asked about Targeting devices, you can select the ones you want to include and deselect the ones you want to exclude. You can choose between targeting desktops, iOS, and Android devices.
Why Native Video Advertising is the New Best Thing?
Native Video Advertising is one of the fastest-growing segments of digital marketing. According to eMarketer, advertisers had spent around 38.7% of their digital video advertising budgets on native videos in 2020. This is hardly surprising since videos have attracted web users when display ads were less noticed. Therefore, if you aren’t already using native ads, it is hay time you start.
So What is Native Video Advertising?
It is the seamless integration and display of an in-feed branded video into existing content on the open web. Like native advertising, native video advertising matches the look, feel, and visual context of any website or app they appear on. Native video ads blend in with their surroundings and take on the natural environment where they are seen just like chameleons.
Native Video Content employs two of the most appealing online marketing trends, which are native advertising and videos, which are informative and engaging. Since videos focus more on storytelling than product centricity or sales orientation, you can easily convey your message to interested and engaged users without disrupting their browsing experience; on the contrary, you encourage them to click. This way, video boosts conversions and sales and provides great ROI.
Why Use Native Video Advertising?
Video Ads are great to boost your brand awareness, generate engagement, and build trust. You can also use video marketing to drive post-click landing page traffic and generate sales by including a compelling CTA (call to action).
Video ads are also recommended because:
- 80% of viewers can recall a video ad they have seen within 30 days, which is the highest of any type of digital advertising.
- 95% of viewers are more likely to recall a CTA after watching a video in comparison to only 10% after reading it in text.
- 90% of users report that product videos encourage them to settle purchasing decisions.
- Users are 27.4 times more likely to click-through on videos.
Besides, video ads do not start to play until it comes into the users’ full view; it will begin playing without sound to avoid disrupting the user, but the view can click on the ad to activate the sound giving him full control to engage and interact with the video ad.
So what are some of the Top Video Advertising Trends?
- Shorter Video Ads: Brands have been challenged to create engaging videos that are valuable, convey a message, and short enough to beat the skip button and short attention spans. Some videos are as short as 15 sec, which calls for impactful content that induces an immediate emotional response from viewers.
- Mobile-first advertising: 73% of generation Z and millennial consumers watch more videos on their mobile devices. Reports have found that consumers spend an average of 47 minutes on video on mobile in comparison to 24 minutes average on their laptops.
So, why don’t you try video ads on Speakol?
In January 2020 alone, video ads on our platform have received:
- 34% VTR (video through rate)
- 18% saw the last two-quarters of the video.
- 15% Video Completion
Marketing is about giving the audience what they want. Native videos do just that. They tell a story, engage your audience, trigger emotions, create a sense of affinity, raise your brand awareness and encourage action.
Don’t believe us. Try us out yourself.
Spiritual Art / Entrepreneurship – Mariam Gaber
Throwback to one of our insightful talks on entrepreneurship and art.
“It isn’t just about loving something; you have to be consistent and persistent. You can’t deal with your passion at face value; it has to consume your body and soul, and drive you to keep going even when it isn’t convenient.”
Mariam Gaber is a Product Designer at Speakol. In an extraordinary, inspiring talk, she shared with the team how she discovered her passion for Moroccan art and spirituality, and how she managed to establish a profiting project by exploring the beauty and depth of her newfound interest.
Mariam says, “it all started with my graduation project. I wanted to create an artwork based on “Obet el Gholy” in Egypt; it is an old place that hosts cultural, spiritual, and artistic performances. Through my extensive research, I learned more about Sufism in various countries, which introduced me to Sufism in Morroco and led me to further explore the beauty of Moroccan art. It became the spark that ignited my passion for I instantly fell in love. I was inspired by the beauty and spirituality of Moroccan culture, patterns, and artworks; all my paintings and drawings reflected my fascination.
In 2016, I launched “Roh” which is Arabic for Soul. I started making notebooks and planners using the beautiful and vibrant colors and designs of Moroccan art. The content, however, was spiritual, reflecting divine qualities. A sense of ‘belonging and connection’ developed between me and this form of art, especially after my trip to Morocco. There, I immersed myself into everything Morrocan.
There is a vast international community that shares the same passion and enthusiasm; therefore, I am lucky to learn more and be able to express my passion through art.”
About Speakol
Speakol is the most extensive content discovery and native advertising network in the MENA and GCC region. Our technology enables publishers to boost users’ engagement and monetize their online presence and allows advertisers to target potential customers and promote their brands.
Speakol believes it is only as strong as it’s people. We are always on the lookout to infuse our team with new talents. If you are interested in joining the team, visit our Careers Page.
Animal Love – Alaa Amr
Putting the passion in compassion, Alaa Amr, our Inbound Account Manager inspires us with her love for animals and reminds us of the importance of understanding and living in harmony with these beautiful souls.
“I discovered my love for animals 10 years ago when my friend’s cat gave birth, and I received one of the kittens. I was a little indifferent at the beginning but thought I would give it a go. Little did I know it would turn into an obsession. Now, a decade later, I dream of opening an animal shelter to help these beautiful creatures find the homes they deserve.”
Alaa actively reports animal abusers and saves strays from people, who attempt to poison them. “You have to be compassionate and connect with these animals, they have souls, and it’s not their fault. Those who adopt, their pets aren’t pets; they’re part of the family as any other member.”
She continues, “I would like to remind people that during these difficult times, it is important to remember that animals do not carry the COVID-19 virus. I see people abandoning their pets under the misconception that they may become infected. Animals are safer than all of us.
Alaa concludes with advisory words of wisdom: “I think one of the best decisions new parents can take is to provide their babies with pets. It teaches responsibility, love, and kindness instead of aggression. It’s simpler than people think once you start.
Cats can be a little less demanding than dogs in my view. It’s good to remember that cats (and most pets) will adapt to their owners, so don’t be surprised if you see yourself in your furry best friend”.
About Speakol
Speakol is the most extensive content discovery and native advertising network in the MENA and GCC region. Our technology enables publishers to boost users’ engagement and monetize their online presence and allows advertisers to target potential customers and promote their brands.
Speakol believes it is only as strong as it’s people. We are always on the lookout to infuse our team with new talents. If you are interested in joining the team, visit our Careers Page.
Speakol Speaks Out On Being Back In The Office
“We are back to our regularly scheduled program”.
Months ago, the world was overtaken by storm with the spread of the COVID-19 pandemic. Countries announced lockdowns and companies had to make tough decisions regarding their employees and their operations, which impacted the world economy to a downfall.
However, the hard work of sleepless medical personnel, the commitment of rule-abiding citizens, and the strict government regulations have finally started to pay off. We finally see a glimmer of light at the end of the tunnel with the lifting of restrictions and life slowly going back to normal.
As the saying goes, “The show must go on,” and eventually it has. With companies placing safety regulations and welcoming their staff back to their offices, Speakol has joined the conversation.
We talked with our colleagues to get their take on being back in the office during these times after working from home for such a long time.
Our Chief Commercial Officer (C.C.O), Youssef Assaad, gave us an enlightening perspective:
“Managing a team from home has its challenges. However, having faith in their commitment, and capabilities has helped the boat sail smoothly. Being back has proved a greater advantage in synchronizing and harmonizing the team to reach the goals we all work hard to achieve. I’m also very pleased to see our management and HR department take the necessary precautions regarding the novel coronavirus, prioritizing our people’s safety and health.”
Alaa, our HR wiz, who is making sure everyone goes back to a safe environment, comments:
“Very happy. I feel like I’m taking the first steps back to my normal life, and I can’t wait to go back to a full sense of stability and familiar routine. I’m very grateful.”
We all are Alaa, especially since returning to the office, has also meant enjoying the new office for the first time. With the celebration of the new office, we have not overlooked the importance of maintaining social distancing, sanitation and wearing face masks.
“I’m really excited to be working in the new office and I’m loving the seating arrangements and design, and I’m definitely happier to be able to see all the new people whom we were introduced to and communicated with over zoom.”
From our newcomers, who have joined the team during our working from home period:
“I feel united with the family, and felt what Speakol is actually all about.”
“As a newcomer, I’m glad that I’m in the office soon after starting, interacting with the team better compared to doing it online. It’s easier to learn here than it is through zoom calls since my colleagues are right next to me.”
We’re all glad to have each and every one of you, and it’s definitely a pleasure to welcome everyone on board.
And since a picture is worth a thousand words, we thought a boomerang was worth a million. We asked our Publishers Relationship Manager how she felt, being back in the office after so long. Her response:
Well received Shorok.
It’s normal that with change comes a buffer period before finding a resemblance of “normality”:
“It feels a little weird after being home for so long and it took some time to adjust mentally and emotionally, but definitely way more excited to work among everyone rather than alone in my room”
“It’s taking some time to get used to the old sleeping hours, rather than waking up 10 minutes before our morning meetings, but productivity as a team is definitely clearer.”
It seems excitement and satisfaction have been all around during this first week back.
“The greatest thing of being back to the office, other than reuniting with my colleagues and having a clearer image of working hours – since working from home for an extended period of time can be challenging as the lines between work and personal time can get blurred at times – is being able to go back to our normal life again.”
“I’ve recharged my productivity and its a change from my home routine. It’s also much easier compared to online communication especially when it comes to designs work.”
Thank you to all those who have helped make the transition period smoother and safer for us all.
About Speakol
Speakol is the most extensive content discovery and native advertising network in the MENA and GCC region. Our technology enables publishers to boost users’ engagement and monetize their online presence and allows advertisers to target potential customers and promote their brands.
Speakol believes it is only as strong as it’s people. We are always on the lookout to infuse our team with new talents. If you are interested in joining the team, visit our Careers Page.
Speakol Celebrates World Mental Health Day
Today the world celebrates World Mental Health Day to remind us of the importance of being aware of how other people around us might be suffering from things we know nothing of, and Speakol celebrates with it.
Life is not always easy; in fact, for most people, it rarely is. It’s full of expectations & duties: duties towards your family, job, society, and even your friends and social life. When there aren’t any duties, there are problems to solve, losses to grieve, or simply the pressures of juggling everything at once.
However, staying aware of this fact can help alter our behavior and take us a long way. Our HR guru, Alaa Hassan, gives us a powerful note on how this matter is crucially important within the corporate world.
“This year specifically was a big hit to a lot of people’s mental health. Jobs were lost, families destroyed, and even lives lost. So much has happened in a matter of months. Whether you have managed to keep your job or not, everyone was locked up in their homes, unable to live a natural life, which made matters harder. There were many blogs and videos on how to make the most out of this experience, and thankfully we’re starting to come out of it, but it would be naïve to think that people are coming out of it the same way they entered.
As a ‘People Partner’, it is my job to care about people, to maintain a balance between having the business’s best interest at heart but even more so, our colleagues’. For me, even before COVID hit us, it has always been vital to notice the small details. I start worrying if I see someone is crouching or walking around the office with his/her face to the floor, or catch someone, who is generally calm, constantly fidgeting. I also worry if someone is typically outgoing and talkative, suddenly becoming silent and quiet; or notice a steady and gradual decline in someone’s performance, who is generally very hardworking and productive. I am not saying all these changes can be traced back to mental health issues, but I want to highlight that they could be signs; therefore, we must pay attention to these small things.
At Speakol, we incorporate awareness by adding “casual” leave days, besides our regular “annual” leaves, because we understand that there are days that are just more challenging than others to get out of bed and that people just need a breather. We are also aware of how hard our teams work, their dedication and commitment, and how pressuring work can get, which is why it’s important to constantly come up with ways to make people’s day. It can be as simple a gesture as providing everyone with morning donuts, or more significant and elaborate events such as frequent work retreats that help us all unwind.
It’s important to remember to treat employees as human beings with lives and difficulties, who have ups and downs. We should be mindful of this fact and recognize the signs when we see them, stay calm, understand, and act accordingly. We’re all part of one team, and we’re all working towards achieving the same goal.
I encourage every HR member to try and help their colleagues migrate back into the workplace, stay mindful of their behaviors, and be kind and understanding of their teammates’ personal lives and the challenges that they may be going through. Always stay kind.”
Speakol on Women’s Equality Day
The Women of Speakol Speak Out
A famous riddle:
A father and his son are driving and get into an accident, the father doesn’t make it, but the son survives and is rushed to the hospital. Upon arrival, the doctor says, “I can’t operate on this boy because he is my son”. How is this possible?
If you haven’t figured it out, the answer is at the end of the article.
Initially, this day was to commemorate women’s right to vote in the United States in 1920. However, the right to vote was merely the beginning of a movement addressing the oppression women faced within society. Women gaining the same rights, opportunities, and status as men is a fight that cannot be won by one group alone.
We asked the women of Speakol how they feel about this movement, especially in Egypt, what areas are more affected, and what needs to be done.
“As a mother first and an HR Business Partner second, I realize that it starts by raising my kids. I constantly teach my son to depend on himself and not expect the women in his life to “serve” him in any way, for the responsibilities are the same for both genders. As an HR person, I have to be gender-blind and give everyone a fair opportunity, seeing candidates as human beings not as “men” or “women”. Companies need to be mindful of women’s empowerment and equality. Management should never assume or think that women have more duties that would hinder their commitment or focus. Egypt still doesn’t enjoy full equality, but it is getting better than it was in the ’80s. Now we see more women as ministers, so I think we’re moving in the right direction.”
Powerful words from our HR Business Partner, Alaa Hassan. Hopefully, we keep moving towards that goal. We continue with a statement from our Branding Manager, Sarah Marsafy:
“Women worldwide have come a long way in terms of seeking equality. Still, I believe it is a work in progress. We, women, are not done yet; we work every day to prove our worth, capabilities, and talents. Therefore, it is inspiring to work with women, true leaders, who are constantly challenging themselves and their teams. We need to continue empowering women and granting them room to grow and realize their potential.”
And women continue to prove that there should not be a need to prove their capabilities in the first place.
“We’re still not there yet, but we’re seeing change. I think rural areas suffer the most; we need to raise awareness, organize campaigns, and educate the general public for equality to become part of everyone’s life. In Cairo, the situation is better, and people realize the importance of the issue. Parenting is the first step to achieve this goal. We have to treat our sons the same way we do our daughters and teach them that they get the same treatment, share the same responsibilities and duties. Companies have a large role to play; they cannot discriminate based on gender and discard all prejudice against married women and mothers, which we see a lot in Egypt. If there is a vacancy for a managerial position, it has to depend on proficiency and qualifications. We have to make sure we train and empower women the same way we do with men.” – Asmaa Alim, Sales Manager.
It’s not enough for women to support this movement alone, and our Chief Commercial Officer, Youssef Assaad, gave us a strong statement on the matter:
“Women equality is something that should have never been an issue, to begin with, and it’s not enough to support it verbally. It’s important to remember the word equality that men and women should get equal rights, opportunities, and, consequently, returns. But this is a fight women should not go through alone. It’s everyone’s responsibility to acknowledge the problem that has existed for a long time, and men have to make sure they stand firm beside women on this. Most of my team are women, and I can confidently say that my reliance on them and my acknowledgment of them have never been hindered based on their gender. Every day, they prove that it’s important to give women equal rights in every aspect of the business”.
Speakol is also very proud of its ladies in tech. Our Chief Technology Officer, Mahmoud Abdel-Fattah, shared his perspective with us.
“Women equality is an issue that should be addressed by society as a whole. In tech, we need to be gender-blind, and remove any bias or prejudice; we should grant equal opportunities, recognize talent, hard work, and perseverance. We should empower women and support them to realize their full potential. I am privileged to work with talented women, who are not just brilliant at what they do, but who are also leaders, and mentors. They are extremely reliable and hardworking and bring much-needed balance to the team.”
It seems like a long road, but one worth taking, and it can’t be achieved without a collective effort.
And if you haven’t figured it out by now, the answer to the riddle was:
The Doctor was the boy’s mother.
The Ultimate Payments & Billing Guide to Speakol
In this article you will be able to find everything you need to know concerning pricing and billing options and policies at Speakol.
Lets start with the basics,
CPC Pricing Model:
Speakol charges advertisers on a CPC (Cost per Click), CPM (Cost per One Thousand Impressions), CPL (Cost per Lead), and CPV (Cost per Video) basis.
Your CPC bid is the amount of money you are willing to pay for each click one of your campaign ads receives. You want to set a CPC that allows you to meet your performance goals. If the CPC rate is too modest, you will not be able to obtain the number of clicks required; at the same time, if the CPC rate is too high and you fail to secure the number of clicks needed, the transaction will fail to meet its purpose. The minimum required CPC value is $0.01. We do advise, however, that advertisers set a value between $0.2 – $0.70 to start. Speakol recommends that you start with a high CPC rate when you launch your campaign to ensure that it is competitive, which increases its visibility and subsequently increases the number of clicks. That way, you can have enough data to make informed optimized decisions on how to run the Speakol campaign.
Your CPM bid is the amount of money you are willing to spend for each one thousand impressions of your ad campaigns; CPV (Cost per video click) refers to the amount of money you are willing to pay every time a user clicks or views your videos to completion. While the CPL is the amount of money you are willing to pay for each time users are converted into leads or potential customers by completing an action on your landing page that may include filling in a form, signing up, adding a product to cart, or purchasing a product.
If you encounter any issue or have any questions related to your billing and payment method, you can easily reach out to the team in charge. You can either chat with one of our support team members on your dashboard or email us at sales@speakol.com. However, Below are some of the most frequently asked questions we receive:
1. How to Unfreeze Your Account
What to do if your account is frozen? If the account is frozen it may be due to a variety of reasons including billing issues, or spending limit. Once your account is frozen, your campaign ads will not be displayed on Speakol’s network.
If your account is frozen, you will be notified via email.
Until your account is unfrozen, you will be able to create and edit existing campaigns, but none of your campaign ads will be displayed on Speakol’s network until the pending issues are resolved.
Why would Speakol Freeze your Account?
-Credit Limit:
If you reach your credit limit, your account will be frozen. To unfreeze your account, you need to recharge your balance for your campaigns to continue running. If you face any more issues, please chat with one of our support team members on your dashboard or email us at sales@speakol.com.
2. What Happens if your Credit Card is Overcharged?
If you feel like your credit card is mistakenly overcharged, please chat with one of our support team members on your dashboard or email us at sales@speakol.com.
If you do choose to email us, kindly include the following information:
- Account Name
- Company Name
- Amount charged
- Date transaction was processed
A member of the sales team will review the issue and contact you at the earliest.
3. Viewing Your Account Balance
As a prepaying customer, you will receive a statement at the beginning of each month that will show you your current balance as of the end of the previous month.
You can also easily check your available balance once you log in to your account. On the top left of the screen, you will see the available balance next to the Fund Button.
4. Requesting a Refund
If you believe you should be issued a refund for any reason, please reach out to us, chat with one of our support team members on your dashboard or email us at sales@speakol.com.
Our team will review your request, and get back to you at the earliest.
5. What Are The Payment Methods Available?
- Online Payment: We accept payment in USD only to be paid through the Advertisers Dashboard.
- We Transfer: We accept payment in USD and EUR.
- PayPal: We accept online payment.
- Cash: We accept payment in EGP, USD, and EUR.
6. What is our Prepayment Billing System?
Prepayment Billing
This means that you need to pay first before your campaign can run.
So, for example, if you pay 500$ to start, you will able to run campaigns with up to 500$, before you need to recharge your balance or add more money to keep your campaigns running.
Your account manager or local billing team will notify you when you approach your spending limit alerting you to recharge your balance when needed.
How to Set Up your Prepayment billing?
- Once you log in, Press Fund to add balance to your account.
- You have two options either to pay using Credit Card, or Paypal.
- If you choose to pay using Credit Card, you will be asked to write the name on the card, and the amount you want to pay. Please note that you will be charged 2.7% credit card fee.
- If you choose to pay using PayPal, you need to email Speakol as sales@speakol.com first in order to enable this service. Please note that by choosing Paypal, you will have to pay a 5% Fee.
- If your billing address is in the UAE, you will be subject to 5% VAT.
- Once your payment transaction is completed, you can easily create a new campaign.
Changing your Payment Method:
You can change your payment method at any time.
You can easily add a payment method or a credit card.
Speakol’s Ad Review Process
Below are the 4 phases an ad goes through before being approved by our Speakol team.
Step 1: Compliance Check.
Speakol’s account manager checks and approves ads to ensure that policy compliance is upheld before publishing. This process usually takes place within 48 working hours.
Step 2: Content Review.
The reviewer checks the content, image, text, target, and landing page of any given ad.
Step 3: Status Notification.
Once the review is completed, the advertiser receives a status notification indicating the result and outlining the required changes.
Step 4: Revision.
In non-compliance, the advertiser can edit and revise the content, targeting options, or landing pages. Then, he can resubmit for approval.
Speakol Glossary
1. A/B Testing
A/B Testing is a process of comparing two versions of one different element while maintaining all other variables. This variable can include a title, thumbnail, or landing page. A/B testing aims to increase user engagement, leading to the ad campaign’s success.
2. Actions
These are activities that take place on the advertisers’ website; they may vary but are not limited to pageviews, sign-ups, or purchases. These Speakol Pixel tracks these actions and records them on the advertisers’ tracking page.
3. Account ID
This is the Speakol account unique identifier.
4. Account
Advertisers have particular accounts associated with their unique email addresses, passwords, and billing details. An advertiser’s account can consist of one or more campaigns.
5. Automatic Billing
It is a form of scheduled billing. Advertisers are charged an amount that has been previously settled on with Speakol. This amount is the budget that the ad campaign can spend before advertisers have to pay again. Typically, the billing fee is around $100.
6. Average CPC
The Average Cost Per Click represents the average amount of money advertisers are charged every time one of their campaign ads is clicked. You can calculate the average by dividing the total cost of clicks by the total number of clicks the campaign ads receive.
7. Brand Name
The text appears under the advertisers’ campaign ad titles or thumbnails within the Speakol Widget. The branding text informs users of the brand behind the article, which gives the product or website a sense of credibility.
8. Campaign
It is the advertisers’ ad campaigns. It is where advertisers can set their branding text, budget, and CPC, specify their target audience, and add campaign ads. The advertiser can have more than one running campaign at a time.
9. Campaign Ads
Campaign Ads are displayed within the Speakol Widget to be viewed by users.
10. Clicks
They are the total number of user clicks that the advertiser’s campaign ads have received.
11. Contextual Targeting
This feature allows advertisers to target particular publishers or websites interested in specific fields that their ad campaigns aim to promote. If advertisers settle on a particular content-type to target, their campaign ads will only appear on websites that present the same content. So for instance, if the advertiser has a beauty product, the campaign ads for this campaign will only appear on beauty and skincare websites.
12. Conversion
Conversion takes place once a user takes action on your landing page. This conversion can be a pageview, an email sign-up, or a product purchase, among other measures that may be relevant to you and your line of business.
13. CVR
Conversion Rate indicates the percentage of users who have clicked on your Speakol campaign ads and successfully completed a conversion. This conversion may include but is not limited to purchasing of a product, a pageview, or email sign-up. You can calculate the Conversion Rate by dividing the number of users, who completed a an action, by the number of users who clicked on your campaign ads.
14. Conversion Tracking
By installing the Speakol Pixel, advertisers can track conversions that take place on landing pages after users click on their Speakol campaign ads.
15. Conversion Tracking Code
Advertisers need to place a code on their website to track the conversions that occur after users click on their Speakol campaign ads.
16. CPA
Cost Per Action indicates the amount of money advertisers pay when users become new customers. By completing an action on the advertiser’s website such as filling in a form, signing up, or adding a product to cart, the reader becomes a lead. You can calculate a campaign’s average CPA by dividing the total amount of money spent by the number of actions.
17. CPC
Cost Per Click indicates the amount of money the advertiser pays for each click one of his campaign ads receives.
18. CPV
Cost per Video Click indicates the amount of money the advertiser pays every time a user clicks or views his videos to completion.
19. CPM
Cost per One Thousand Impressions is the amount of money the advertiser pays per one thousand impressions of the campaign ads.
20. CTR
Clickthrough Rate is a metric that determines the percentage of user clicks that your campaign ads receive. You can calculate your CTR by dividing the number of user clicks obtained by the number of impressions of your campaign ads.
21. Destination URL
Advertisers add URLs to directly lead readers, who click on their campaign ads, to their landing pages. The landing page can be a web page, a gallery, a blog, an article, or a video.
22. Impressions
It is the total number of times users have seen the advertiser’s campaign ads. Every time the advertiser’s campaign ads are displayed, Speakol counts it as one impression.
23. Landing Pages
When readers click on advertisers’ campaign ads, they are directly led to other pages, known as landing pages. There is no doubt that the more engaging the landing page is, the easier it will be for users to navigate it. Readers, who like advertisers’ landing pages, are more likely to turn into potential leads.
24. Pageviews
This metric, known as Pages Per Vist, indicates the number of pages a reader surfaces after they click on advertisers’ campaign ads.
25. Prepayment Billing
This type of billing necessitates that advertisers pay a certain amount before Speakol can run their ad campaigns. For instance, if an advertiser pays $100, he will be able to run his campaigns with $100 worth of services before making another payment to keep his campaigns operating.
36. ROI
Return on Investment is a performance measure used to evaluate the efficiency of an investment. You can calculate the ROI by dividing the net profit with the total investment multiplied by 100.
31. Spending Limit
It indicates the budget advertisers set for their campaigns. It is the maximum amount advertisers are willing to spend over a selected period of time monthly or otherwise for their campaigns.
32. Spent
It is the total budget spent on advertisers’ ad campaigns over a selected period of time.
33. Thumbnail
It is the image that appears above a title within the Speakol widget.
34. Title
It is the text that appears under a thumbnail within the Speakol widget.
35. URL Parameters
Speakol Pixel offers an advanced tracking tool that helps monitor users’ activity after they have clicked on advertisers’ campaign ads. These URL parameters demonstrate valuable information that reflects users’ behavior once they have clicked on Speakol campaign ads.
36. Video Views
This indicates the number of videos a user watches after he/she clicks on your campaign ad.
37. Viewable Impressions
This indicates the total number of times the users view the advertisers’ campaign ads. Each time a campaign ad is on the screen for 1 sec (per MRC standards), it is calculated as one impression.
38. vCPM
Viewable Cost per Thousand Impressions indicates the amount of money advertisers pay per one thousand viewable impressions of their campaign ads. For instance, if your vCPM is $0.25, you have paid $0.25 for every 1,000 viewable impressions of your campaign ads.
39. vCTR
Viewable Click-through Rate indicates the percentage of users who actively clicked on the advertisers’ campaign ads that were displayed. You can calculate the Viewable CTR by dividing the number of clicks of your campaign ads by the number of viewable impressions of your campaign ads.