Native Video Advertising is one of the fastest-growing segments of digital marketing. According to eMarketer, advertisers had spent around 38.7% of their digital video advertising budgets on native videos in 2020. This is hardly surprising since videos have attracted web users when display ads were less noticed. Therefore, if you aren’t already using native ads, it is hay time you start.
So What is Native Video Advertising?
It is the seamless integration and display of an in-feed branded video into existing content on the open web. Like native advertising, native video advertising matches the look, feel, and visual context of any website or app they appear on. Native video ads blend in with their surroundings and take on the natural environment where they are seen just like chameleons.
Native Video Content employs two of the most appealing online marketing trends, which are native advertising and videos, which are informative and engaging. Since videos focus more on storytelling than product centricity or sales orientation, you can easily convey your message to interested and engaged users without disrupting their browsing experience; on the contrary, you encourage them to click. This way, video boosts conversions and sales and provides great ROI.
Why Use Native Video Advertising?
Video Ads are great to boost your brand awareness, generate engagement, and build trust. You can also use video marketing to drive post-click landing page traffic and generate sales by including a compelling CTA (call to action).
Video ads are also recommended because:
- 80% of viewers can recall a video ad they have seen within 30 days, which is the highest of any type of digital advertising.
- 95% of viewers are more likely to recall a CTA after watching a video in comparison to only 10% after reading it in text.
- 90% of users report that product videos encourage them to settle purchasing decisions.
- Users are 27.4 times more likely to click-through on videos.
Besides, video ads do not start to play until it comes into the users’ full view; it will begin playing without sound to avoid disrupting the user, but the view can click on the ad to activate the sound giving him full control to engage and interact with the video ad.
So what are some of the Top Video Advertising Trends?
- Shorter Video Ads: Brands have been challenged to create engaging videos that are valuable, convey a message, and short enough to beat the skip button and short attention spans. Some videos are as short as 15 sec, which calls for impactful content that induces an immediate emotional response from viewers.
- Mobile-first advertising: 73% of generation Z and millennial consumers watch more videos on their mobile devices. Reports have found that consumers spend an average of 47 minutes on video on mobile in comparison to 24 minutes average on their laptops.
So, why don’t you try video ads on Speakol?
In January 2020 alone, video ads on our platform have received:
- 34% VTR (video through rate)
- 18% saw the last two-quarters of the video.
- 15% Video Completion
Marketing is about giving the audience what they want. Native videos do just that. They tell a story, engage your audience, trigger emotions, create a sense of affinity, raise your brand awareness and encourage action.
Don’t believe us. Try us out yourself.
