Mother’s Day Marketing Campaigns Guide
Mothers are unsung heroes; therefore, they deserve to be cherishes and celebrated always. So in preparation for their big day, brands need to launch relevant, and engaging content to reach Mother’s Day shoppers. Indeed, “Mother’s Day” is one of the major purchasing events around the world in general, and in the Middle East in particular.
After two years of difficult pandemic circumstances, most people are now comfortable with online shopping which will further grow over the next few years. Sectors like, food and beverage, houseware, electronics, jewelry and flowers have increased year- over-year.
Now is the time to start planning your Mother’s Day campaigns!
Some of the most engaging content is gift guides, which manage to attract users and generate clicks. Most brands create at least one gift guide, or customize several ones to cater for different audiences. This strategy is valuable because Mother’s Day is not just for the consumer’s mother; it can also include mother-in-laws, grandmothers, sisters, aunts, wives, and new mothers. Men usually buy gifts for their mothers, mothers-in laws, and wives, while women buy gifts for their mothers.
Flowers remain one of the most popular Mother’s Day gifts, so ads about flowers and flower delivery companies tend to perform well. Not only that, but brands and services promoting luxury hampers like spas and restaurants, or home good, food boxes, and self care products also proved very popular. Gifts can also include clothes, accessories and jewelry.
Identifying the types of content and products that will engage consumers is only half the batter; the other half is employing targeting strategies that will boost engagement and clicks, and generate conversions.
Marketing Strategies to consider:
1. Tell a story through your Ad. Show gratitude for mothers and mother figures by incorporating stories into your brand. Convey warmth, and humanity which people always love and appreciate.
2. Promote novel services or products, which bring happiness and that mothers’ can enjoy. Promote activities that appeal to mothers’ hobbies or interests.
3. Identify the personas of your buyers. Use Speakol’s audience targeting to segment your target audiences based location, and interests. Then create separate campaigns for each audience to ensure a better campaign performance. Remember that your audiences can be both men and women. Emphasize messaging to 25-35 year old, they tend to spend more on online shopping.
4. Use Speakol’s contextual targeting to choose the categories you want your ads to be displayed alongside.
5. Run OCPA (optimized cost per action) campaigns. This smart dynamic bidding strategy enables the Speakol algorithms to bid on your behalf limited by your defined budget. This allows you to capture the highest-value conversions and promise a higher ROI than that expected of traditional campaigns.
6. Select high impact ad placements. This will raise your brand awareness and ensure that your ads are placed in coveted spots along relevant content in a brand-safe medium.
7. Use short videos or gifs to generate a higher CTR and conversions.
8. Divide your campaigns based on their device targeting in order to assess performance and optimize your resources. If your aim is to raise brand awareness, target tablets and mobile phones; if your aim is to increase conversions, target mobile devices; if your aim is to boost sales, target desktops.
Tips:
- Filtering lifestyle content demonstrates that images with food and images in color with no text increase engagement and generated higher CTR.
- If you are using video ads, ensure that its creatives incorporates activities like travel, driving, sports or dining.
- A/B test your titles. Try different engaging words, create shopping guides, vary your CTAs. Measure the performance and optimize to reach the best format.
- Use interactive content formate by incorporating personalized elements like quizzes and games.
Noon Academy and Variance: Boosting their App Installs Using Native Advertising
The massive growth in mobile app usage generated competition in the marketplace. Today the Google Play Store has 2.56 million applications, while the Apple App Stores has 1.85 million applications. These apps account for the lion’s share of games industry revenue, give access to the world’s canon of music, and help users manage diaries, documentation, and payments.
In this highly competitive fight for relevancy, you need a creative and engaging marketing strategy to promote your app. App install ads are a highly effective means of enhancing your app’s visibility in the app stores, increasing its rank, bolstering organic traffic, and driving installs.
Educational Applications:
Educational trends adapt to the changing time; the digitalization wave and e-learning made knowledge accessible from anywhere, facilitating the learning process. Now, everyone has access to information through mobile phones. Therefore, mobile e-learning applications are gaining populating by the day.
Educational applications offer modern learning techniques, address the psychology of students, and facilitate the delivery of information; they gamify concepts offering challenges through puzzles and games. They also help educators keep track of students’ and learners’ performance and report automated grading. These applications save a tremendous amount of travel time and provide references that are easy to download. They are also cost-effective and offer a wide range of payment options.
So if you have an educational application, native advertising must be part of your marketing strategy. It establishes brand awareness and builds trust by leveraging viewership, credibility, and value of respected editorial publishers, featuring your applications’ ad to millions of unique users alongside relevant content. This will deliver relevant referral traffic and significantly increase your app installs.
Noon Academy:
Noon Academy is a mobile application that offers an online social learning platform enabling students to study in peer groups, compete with one another, and request top tutors on demand. It creates a social e-learning platform; it operates in 8 countries, serving 16 million students and empowering 100 thousand teachers.
Noon Academy constantly aims to reach and engage more students, raise its brand awareness and emphasize the importance of e-learning. It also works on increasing the number of app downloads which is a parameter of success. To do so, it decided to explore the world of native advertising to generate leads, and boost its app downloads.
Noon Academy marketeers used Speakol’s top-notch targeting options to customize their campaigns and target their intended audience.
Strategy:
- Set the campaign objective to app install.
- Used location targeting to launch a campaign targeting Egypt specifically.
- Used contextual targeting to target the education and training sections in particular and exclude other irrelevant content categories to narrow down the target audience.
- Used device targeting to target mobile phones both iOS and Android, and exclude desktops.
- Set the campaign duration for a month, so they can continuously assess the campaign performance, as well as modify and optimize the resources to achieve the best results.
- Opted for “Choose Right! Choose the Education Your Children Deserve” as an ad title, which urges parents to take action, and prioritizes childrens’ quality of education appealing to their emotions.
During this month, the campaign obtained 60 thousand clicks, over 10.6 million impressions, and close to 900 leads, with a very reasonable CPL (cost per lead).
Variance:
Variance is a comprehensive Egyptian platform that aims to empower youth through online courses that develop their skills and abilities and prepare them for the labor market. It also aims to facilitate communication using online conferences and video conferences.
To engage more youth and encourage them to use their platform, they launched a Digital Empowerment Initiative offering 500 LE worth of courses to all new users to explore and register for up to 3 courses or use their virtual video conferences services. To reach out to new users and increase their app downloads, Variance decided to incorporate native advertising as part of their marketing strategy.
Strategy:
- Set the campaign objective to conversions.
- Used location targeting to launch a campaign targeting Egypt specifically.
- Used contextual targeting to target the education and training sections in particular and exclude other irrelevant content categories to narrow down the target audience.
- Used device targeting to target mobile phones both iOS and Android, and exclude desktops.
- Set the campaign duration for a week.
- Opted for “Enjoy 3 Free Courses from Variance” as an ad title. The use of “Free Courses” is an engaging phrase to encourage users to try this platform and explore their courses.
- Used an attractive visual highlighting the cashback value once you register
During this week, the campaign obtained 28.5 thousand clicks, 3.5 million impressions, and close to 800 conversions/ app installs for a very reasonable CPL (cost per lead).
General Tips:
- Known your product and application. Answer the question “why does my app exist?”, “what is my edge over the competition”.
- Identify your objective, and what is more important to your business: brand awareness, or app installs and conversions.
- Use buzz words and engaging visuals.
- A/B test your campaign parameters to optimize your resources and reach the most convertible version.
If you are trying to market your real estate project, do not hesitate and explore the world of native advertising.
“Share the Love”: Valentine’s Day Marketing Strategies That Will Make Consumers Fall in Love with Your Brand
February is the month of Love.
This article will share the trends to enable you to create engaging marketing strategies that will generate more leads, boost sales, and target with more accuracy than Cupid himself. By reviewing some of the global marketing trends from 2021, we can know what can potentially score with audiences this year.
Top-Performing Content Types:
Top-Performing Brands:
The pandemic has changed consumer behavior; since 2019, e-commerce has seen unprecedented growth and continues to do so. E-commerce sales in 2021 rose 11% from 2020 and an astounding 61.4% compared to 2019.
You can promote Valentine's Day not just as a day to celebrate with your significant other and spouses, but it is a day to celebrate friendship. It is a day to exchange gifts across all relationships, including family, friends, and coworkers. Feel free to redefine the holidays any way that best suits your brand, depending on your products' nature and value proposition. You can promote Valentine's Day or adopt an anti-Valentine's Day position by supporting singles. There is no single way to make the best of this season.
It is also vital you promote fun business partnerships. This can be useful for both startups and established brands. When iconic brands partner with startups, they look timely and youthful, while the startups look like they are right up there with the big names. So, find a brand that complements your own and start a partnership to engage your target audience.
Consumers are looking for:
-Retailers with guaranteed fast delivery
-Retailers offering personalized services and customizable products (customized content and promotions generation 20% rise in conversions)
-Top keywords "valentine," "love," "gift guides," "diamond," "flower," and "chocolate."
2.Use videos and gifs to attract views and attention, generating higher conversion rates and lower costs.
3.Target mobile over tablet and desktop.
4.Use high-quality images.
5.Choose the right time to ensure the highest visibility and engagement.
6.Select your content type. You can promote articles or more interactive content such as quizzes personalizing everything based on demographics to make it more relevant to your target audience.
7.Drive urgency by promoting time-limited offers.
8.Highlight your delivery days.
9.Create engaging gift guides for different audiences.
2.Use contextual targeting to ensure your content is featured alongside relevant content that exposes your brand to your target audience.
3.Use location targeting to design the right creatives and messages for each market.
Be inclusive. Valentine's Day means different things to different people; it ranges from romance to self-care. Therefore, share the love with couples, friends, children, and singles, giving your brand ample opportunity to leverage the power of emotions to connect with all audiences regardless of their relationship status.
Remember that without a single mention of heart-shaped chocolate or romantic archers, you can still deliver honest, authentic love stories extended offers that your customers love and trust. 2.Use contextual targeting to ensure your content is featured alongside relevant content that exposes your brand to your target audience.
7 Benefits of Lead Generation that Drive Success
As marketers constantly search for the best, most effective tools to engage users, 67% of brands and businesses have drifted towards lead generation as the sole metric to determine their content success.
Lead generation, essentially, is the use of online marketing strategies and tactics to identify, engage and convert potential users interested in using your services and products. Lead Generation form is a web form meant to gather emails and other information from potential customers; the most common forms include contact, registration, or newsletter signup forms. They aim to engage and convert your target audiences interested in your product or service by actively clicking on your ads. Using lead generation forms, advertisers strive to guide prospects through the buyer’s journey to the end of the sales funnel.
Without a lead generation form, your revenues and growth rely on the whims and inclination of your target audience; in that case, you may have no “leads” for sales to reach out to, which makes it challenging for your business to grow and develop. But with lead generation forms, you are taking matters into your own hands; it creates visibility, credibility, trust, and interest for your potential leads, which are essential for the sustainability of your business.
1. Capitalize on Mobile Ads.
Lead Generation forms allow you to reach audiences on mobile phones where they spend most of their browsing time. With zero disruption, your ad will be displayed to targeted, interested users who are more likely to engage and fill in your short form on their tiny screens.
2. Shorten the User Journey
They enable you to acquire more qualified conversions and reduce drop-offs using easy-to-fill-in forms that users are most likely to complete and submit.
3. Expand Your Market:
Lead Generation forms enable you to target a wider audience and learn more about your possible prospects. So if your lead generation forms engage and capture the attention of companies, segments, or audiences that were not previously included in your marketing campaigns, you will be able to modify your marketing messages to address, engage, and convert them.
5. Gather Valuable Insights and Testimonials:
Nw, you can collect and gather valuable information and insights that are vital for the success of your business as well as customer testimonials, for nothing convinces prospects to convert into customers as much as seeing credible social proof. A client’s review builds credibility and trust. So use these as part of your marketing strategies on your website, emails, videos, posts, and infographics.
6. Improve Lead Quality and Boost Your Revenues:
When properly utilized, they can maximize your reach of qualified leads. All you need is the right message, offer, and content to generate interest from your target audiences. Once you engage the right audience, your sales team can convert them into customers, which will boost your revenues.
7. Boost Brand Awareness:
Visibility and brand awareness are vital for any business. Create content that your audiences are invested in and engage with.
1- Communicate the value of your brand for users to urge them to share their information with your business.
2- Make sure that your ad reflects the spirit and nature of your company.
3- Use form submission that is a distraction-free landing page using the right layout.
4- Limit the number of fields to avoid overwhelming your user. According to Quicksprout, limiting the number of fields to just three can guarantee a minimum conversion rate of 25%, 20% for 3-5 fields, and only 15% for more than six fields.
5- Try conditional logic to ask better questions. Hide or display specific fields to certain users, for not only does it get you more details, but it also helps with your conversion rate by improving the user experience.
6- Use descriptive CTAs that explain to users what to expect once they click. “Submit” is too vague; maybe try using words like “go” or “click here.”
7- Use bold, attractive colors for your CTA. Red is the highest performing color. Still, don’t underestimate orange and green.
8- Show Social Proof and testimonials to show credibility and win trust.
9- Insert stunning, high-resolution visuals.
10- Encourage visitors to share their business email addresses.
11- Offers serve as excellent incentives that are targeted at their customers’ needs.
12- Use a yes/no button tactic highlighting the button you want users to select in a unique color.
13- Use a highly effective lead generation strategy by offering free services to capture leads and then focus on upselling or cross-selling opportunities in the future.
Lead generation forms can significantly increase your conversions, introduce a bigger audience to your brand, and create a better user experience.
With the key tips mentioned above, you can create your lead generation that best presents your brand and business in minutes.
So, focus on aspects that matter to the end-users.
Always consider your goals, define the kind of data you want to collect, and consider its importance to your business.
A/B test different CTAs.
Create concise forms and remove any barriers to form completion.
How to Create Engaging E-Commerce Landing Pages that Convert?
E-commerce is a fast growing industry that its sales are expected to surpass $4 trillion. Now, more and more people are launching and managing their e-commerce stores, focusing on driving traffic and increasing sales. So in other to stand out in this highly competitive domain, you need to put together a high converting landing page to engage your users and urge them to convert. You can create various targeted e-commerce landing pages for specific audiences to reach out to people at the right time.
Your landing page should be separate from your website, where leads can access it by clicking on an ad. The page is created to convert potential customers and start their shopping experience. It can act as a catalyst to generate leads and increas conversion rates which will boost all your marketing efforts. Each page should match the tone of the ad it is linked to using one specific CTA (call to action), which is primarily making a purchase.
Your Product Page is essential to introduce your audience to your brand and provide specific product information; however, these pages do not always elicit action. In fact, around 72% of your product page visitors bounce in comparison to those of your targeted landing page.
The reason is that landing pages are designed and optimized for conversion, while product pages focus on informing and educating your audience.
| Points of Difference | Landing Page | Product Page |
| Image | ||
| CTAs | 1 clear CTA | can include multiple CTAs |
| Navigation | straightforward without any site navigation | features additional pathways, such as site navigation and product categories |
| Content | centers on converting targeted audience | General content for the masses |
| Products | Include product descriptions targeting specific audiences. | includes general product descriptions and product recommendations |
| Optimization | optimized for marketing campaigns | optimized for SEO to attract organic audiences |
- Key part of your sales funnel. They link your engaged user who clicked on your ad to your online store to close the deal and finalize the purchase.
- Drive traffic to your website.
- A/B test the designs of specific marketing initiatives and assess what the audience respond to better.
- Persoanlize pages targeting different customer segments.
- Address your audience to engage users in different stages of their buying experience You can raise awareness, remarket, upset, or re-engage.
How can you Create an Engaging E-commerce Landing Page?
- Be precise and concise:
Users take seconds to decide whether to stay on your page or bounce. So don’t overwhelm with irrelevant information. Make every single element count and contribute to your purpose. - Clearly state your value proposition:
Use compelling language for your headline and subheadline to state the benefits of your offer and the point of differentiation between your product or service and those of your competitors. Write product details in bullet points. - Use visible and clear CTAs:
Use one very clear CTA to avoid confusing your audience. Make them visible and accessible. You can place your CTA at the top of the page, include multiple buttons for a single CTA throughout the page. A/B and try different CTAs, test different placements, button text and colors.
Experiment with CTAs like:
– Shop NOW
– Get Started
– Sign Up for Free
– Add to Bag/ Cart - Use Offers and Discounts:
Create a sense of urgency or exclusivity to urge your audience to convert. - Use relevant high-quality images:
A picture is worth a thousand words; give your audience an experience similar to that they enjoy in-store. Therefore, choose high-quality images that fit your objective. Ensure that all images are optimized for all your targeted devices especially mobile which has become increasingly popular for e-commerce transactions. - Include testimonials as social proof to build trust and credibility. Remember that when people shop online they always look for reviews and comments from previous users.
- Remove site navigation links.
- Run video ads to your e-commerce landing page for they drive more clicks and conversions using a smaller budget.
- Upsell and cross-sell products. Promote products that are highly complementary or are relevant to the one users are purchasing. This can definitely boost your sales.
Once you consider all those tips and tricks create initial landing pages with variations to start testing theis efficacy with ads. Then you can release the winning landing page to the public. Still, never stop assessing, monitoring, testing and tweaking your landing pages.
So don’t hold back; unleash your creativity, engage your audience, and watch your conversion rates soar; your brand gains new clients, cementing itself as a market leader.
How to Create Engaging Real Estate Landing Pages that Convert?
How to Create Engaging Real Estate Landing Pages that Convert?
While Real Estate agents need to learn about each client to find them the perfect property, real estate marketing requires digital content to address various viable leads. That is where the magic of landing pages comes in. Now you can create targeted real estate landing pages for specific audiences engaging the right people at the right time.
So once someone clicks on your ad, signaling a clear interest in your service, all you need to do is inform them of your services.
How can you create Real Estate Landing Pages?
Your landing page should be separate from your website, where leads can access it by clicking on an ad. You can use it to drum up leads, build your mailing lists, or schedule bookings. This page should have one main goal: Conversion. Each page should have match the tone of the ad it is linked to using one specific call to action (CTA)
Why do you need Real Estate landing Pages?
1. Maximize your impact on targeted traffic. Landing pages are more effective than your website, which might not deliver on the promise advertised in your ad. By creating specific landing pages, you avoid losing potential customers by leading them to a dedicated page that addresses a single conversion goal, significantly increasing your odds of closing deals.
2. Grow your email lists. With a lead generation form and enticing offer, you can gather potential leads’ contact details to follow up, target, and convert into clients.
3. Showcase specific properties, present your real estate services targeting a particular audience.
4. Create a sense of urgency, using words like “exclusive” and “limited.”
5. Monitor and assess campaign performance. Landing pages will enable you to determine the effectiveness of your ads, track your clients’ journey on your landing pages as well as specific actions.
How can you Create an Engaging Real Estate Landing Page?
1. Single Call to Action (CTA):
You need to inform your potential clients what to do next. Your CTA must be your conversion goal: “sign up,” “schedule an appointment,” etc.
2. Use Engaging visuals:
Real Estate is all about selling a vision. Include engaging images and professional photos of your properties, a virtual walkthrough of your real estate.
3. Use clear Language:
Don’t deceive or mislead your audience. Use transparent and clear language to highlight your properties, benefits, and offers.
4. Social Proof – Feature reviews and testimonials:
Convince potential leads of the quality and seriousness of your offers by featuring the feedback of satisfied clients to highlight your reputation and build credibility.
Some Tips:
1. Consider the story your page is telling—interlace testimonials with benefits. Maintain consistent messaging throughout. Keep true to your brand and campaign.
2. Be creative in your slogans, tag line and provide an easy-to-skim overview of the perks and benefits.
3. Provide an accessible, straightforward page that is easy to navigate to avoid overwhelming potential clients.
4. Use interactive content like high-quality images, GIFs, or videos.
5. If you are using lead generation forms, experiment with visual forms and different types of engagement like multiple choice checkboxes accented with fun visuals.
6. Tailor the experience based on visitors’ expectations. Personalize your pages. A/B test to assess which landing pages convert best.
So don’t hold back; unleash your creativity, engage your audience, and watch your conversion rates soar; your brand gains new clients, cementing itself as a market leader.
دراسة حالة | الصحة
Company:
Health Cure is an Egyptian company located in Alexandria. It has been operating for a few years and has gradually become one of the biggest importers and retailers of weight loss products, health remedies, and beauty cosmetics. It serves customers all over Egypt and in some countries in the MENA region.
Challenge:
Early on, Health Cure realized the advantages and potential of native advertising. The company tried working with two regional native advertising companies but struggled to achieve its marketing objectives. Health Cure found the CPL expensive compared to that of social media and push notifications. The company could not correctly add the pixel code, making it difficult to track conversions, secure quality leads, or compile enough data to optimize the process and increase the ROI.
Why Partner with Speakol?
Health Cure sought to collaborate with Speakol to find more qualified leads and increase sales and profits. Speakol’s account managers were excited to work with the team, and together they set a clear strategic plan.
Strategy:
First, the team installed the pixel code to track leads and insights efficiently. Second, they decided to increase the number of running campaigns to increase the number of qualified leads. Third, the team opted for running recommendation ads, which proved the best performing. Using Speakol’s insights and reports, the team could quickly assess campaigns’ performance, stop the low-performing ones, duplicate the best ones, optimize all resources to secure more qualified leads, reduce the CPL, and increase sales. Not only that, but Health Cure also really liked the option of targeting particular publishers and excluding others based on the campaigns’ performance to achieve their marketing goals.
Results:
Health Cure saw a tremendous increase in leads, reaching a high of 900% per day within the first month. Once the collaboration started yielding stable and profitable dynamics, the team increased the number of live active campaigns, which increased its daily consumption; this led to a more significant increase of qualified leads and maximized the company’s profits. Now with the help of our dedicated account managers, Health Cure grew more trusting of its account managers, who always had their best interests.
In two years of collaboration, the numbers were astounding. The number of daily leads went up from 20 to 150-200, the Average CPC reached a low of $0.0228, and the CPL went down to $7.22. Health Cure’s ads have secured close to 3 billion impressions, 21 million clicks, and 66 thousand leads, with a CTR of 07%.
In Numbers:
CTR: 0.7 %
Leads: 66,273
Clicks: 20,948,361
Impression: 2,938,533,514
Testimonial:
“Speakol is the best Native Advertising Platform we have worked with. 70% of our digital marketing and native ads spending we do with Speakol. We believe Speakol has an extensive Publishers’ network, and we secure quality leads from many websites, including Masrawy. Speakol has increased our sales by 60% in the past two years. We appreciate the dedication and support of the account managers. We are very pleased with our collaboration with Speakol and look forward to cementing this relationship further over the next years.”
