10 خطوات لإنشاء حملة جذابة

الآن، نشاركك خطوات بسيطة حول كيفية إنشاء حملة إعالنية جذابة ستمكنك من االستثماربحكمة،
والفوز بالعمالء وتحويل جمهورك المستهدف.

 

تعرف على منتجك وسوقك:

تحتاج إلى دراسة السوق الخاص بك وأن تكون على دراية بمنافسيك. كما تحتاج إلى تحديد عرض القيمة، والتي يجعلها واضحة وموجزة لجمهورك لتمكينهم من رؤية قيمة منتجك ولماذا يجب عليهم استخدام منتجك أو خدمتك.

افهم جمهورك وحدد احتياجاتهم:

تحتاج إلى تحديد جمهورك وتقسيمه وإنشاء ملفات تعريف شاملة لكل مجموعة لفهم احتياجاتهم والتعامل معها بشكل أفضل،كما تحتاج إلى التفكير في أفضل الطرق لتقديم المعلومات وكيفية تحديد العملاء المحتملين المؤهلين. سيمكنك ذلك من إنشاء أشكال مختلفة من المحتوى الخاص بك، والمنتج البصري، والعناوين، وصفحات الهبوط لإشراك كل فئة ديموغرافية.

حدد الناشرين المناسبين:

يمكنك اختيار الناشرين الذين تفضلهم من بين مجموعة من الناشرين المتميزين في منطقة الشرق الأوسط وشمال إفريقيا ودول مجلس التعاون الخليجي. ليس هذا فقط، ولكن إذا كنت تفضل أيضًا فئة محتوى معينة، فيمكنك تحديد الموضوعات التي ترغب في عرض إعلاناتك جانبها. لذلك إذا كنت تروج لعلامة تجارية للسيارات، فيمكنك اختيار فئات التمويل والتجارة والسيارات والعلامات التجارية الفاخرة لعرض إعلاناتك.

اختر هدف الحملة:

بدون أهداف وغايات محددة، لن تكون واضحًا بشأن ما ترغب في تحقيقه، وستكافح علامتك التجارية لتحقيق إمكاناتها الكاملة. 

لذلك، يجب عليك تحديد أهدافك لتحديد الإجراء الذي ترغب في تنفيذه ما يؤدي إلى ضمان نجاح حملاتك الإعلانية. يمكن أن يكون هدفك هو زيادة الزيارات، وجمع البيانات والمعلومات من خلال نماذج العملاء المحتملين، أو زيادة التحويلات، أو زيادة الوعي بالعلامة التجارية، أو تسهيل الاتصال بينك وبين جمهورك عبر الهاتف أو واتس اب.

إنشاء عناوين جذابة وتصميمات مبتكرة:

يجب أن يقدم العنوان الخاص بك فكرة رائعة عن المحتوى على صفحة الهبوط الخاصة بك، لذلك يجب أن ينقل العنوان نغمة وأسلوب وطبيعة ما يوشك المستخدم على رؤيته. يجب أن يكون واضحًا وجذابًا لحث المستخدمين على النقر فوق إعلان حملتك. مع ذلك، الصور ذات تأثير أقوى من الكلمات. لذلك بغض النظر عن مدى جاذبية كلماتك، يميل المستخدمون إلى النظر إلى الصور أولاً.

لذا من الضروري استخدام صورًا جذابة ومثيرة لإعلانات حملتك لتعزيز مشاركة المستخدم.

A / B اختبار:

اختبار A / B هو وسيلة لتقييم أداء حملتك، وبالتالي زيادة مبيعاتك ومعدلات التحويل. يعتمد الاختبار على عرض متغيرين أو أكثر من متغير من الحملة للمستخدمين بشكل عشوائي. بعض متغيرات الحملة التي يمكنك اختبارها هي العناوين والصور وصفحات الهبوط. يتم استخدام التحليل الإحصائي لتحديد الشكل الأفضل أداءً لهدف تحويل معين. بعد ذلك، يمكنك إعادة توجيه ميزانيتك وإنفاقها على إعلان الحملة الذي يحقق أفضل أداء ويساعدك على تحقيق أهدافك التسويقية.

وحدة عروض التسعير – التكلفة بالنقرة (CPC):

تشير الكلفة بالنقرة (CPC) إلى المبلغ المالي الذي ترغب في دفعه مقابل كل نقرة. وبالتالي نوصي بأن تبدأ بتكلفة نقرة أعلى بنسبة 20٪ من تلك الموصى بها في لوحة التحكم. كلما زاد عرض التسعير كلما زادت احتمالية ترويج إعلانات حملتك عبر شبكة الناشرين في سبيكول، مما يجعلها أكثر عصرية. بمجرد زيادة التكلفة بالنقرة الخاصة بك، فمن المرجح أن تحصل على المزيد من النقرات لإعلانات حملتك.

كن صبورا و لا تغير خططك التسويقية بسرعة:

لا تنجذب إلى خفض التكاليف بميزانية صغيرة خلال فترة قصيرة. سيؤدي الأمر إلى عدم تمكن الخوارزميات من معرفة الأنظمة والتكتيكات التي تحقق أفضل عائد للاستثمار. يمكنك تعديل ميزانيتك بمرور الوقت بمجرد ضمانك فعالية حملتك.

تتبع التحويلات:

لتتبع تحويلاتك، تحتاج إلى تثبيت Speakol Pixel Code. تحتاج فقط إلى تثبيته مرة واحدة على موقعك الإلكتروني أو صفحة الهبوط أو تطبيق الهاتف. يمكنك تتبع ما يلي: تحويلات الموقع، ومشاهدات الصفحة، والإضافة إلى سلة التسوق وقائمة الرغبات، والمشتريات. يمكّنك الكود من تتبع وتقييم ما إذا كانت سبيكول تحقق النتائج أم لا من خلال مراقبة التحويلات والتقارير على لوحة التحكم الخاصة بك.

 شهادة – دليل اجتماعي:

إقناع العملاء المحتملين بجودة وجدية عروضك من خلال إبراز آراء العملاء الراضين لإظهار سمعتك وبناء المصداقية.

Launch Your Campaign Now

أهم 10 نصائح للتحسين

لتحقيق أقصى استفادة من حملاتك الإعلانية في سبيكول، يجب تقييم ومراقبة أفكارك وتحسين مواردك. من خلال التقييم المستمر لأدائك، ستتمكن من إدخال تعديلات إيجابية جديدة وستشهد ازدهار حملاتك. لمساعدتك على تحسين أداء حملتك وتحسينه، قمنا بتجميع قائمة بأساليب وتوصيات التحسين

حدد أهداف

كن واضحًا بشأن هدف حملتك وما تهدف لتحقيقه. سيوجه هذا التخطيط المنظم عملك ويؤثر على عناوين إعلاناتك وصورك وصفحات الهبوط، مما يسمح لك باختيار أنسب الناشرين والمواقع وأنواع الإعلانات ووحدات عروض الأسعار

 تقسيم الجمهور والاستهداف

باستخدام لوحة التحكم في سبيكول، يمكنك إنشاء جماهير وحفظها لأي حملة حالية أو مستقبلية. تسمح لك هذه الميزة بتقسيم جمهورك بناءً على موقعهم وهواتفهم. يمكنك أيضًا استهداف ناشرين معينين وفئات محتوى. تمكنك خيارات الاستهداف من تضييق نطاق جمهورك المستهدف وإشراكه، وتحسين الموارد، وتحقيق أهدافك التسويقية 

 

كن فريدا

تجنب تكرار مجموعات الإعلانات بعناوين مكررة أو صور أو مجموعات مستهدفة
اختر عناوين وصور إعلانات مختلفة من تلك التي ينشرها منافسوك أو المعلنون، للترويج لنفس المنتج لضمان تحقيق أقصى ربح من حملاتك

استهداف المحتوى

تمكّنك لوحة التحكم في سبيكول من استهداف فئات محتوى معينة يمكن عرض إعلاناتك على طولها. يمكنك اختيار الفئات بناءً على خدمتك أو منتجك. لذلك، على سبيل المثال ، إذا كنت ترغب في تسويق العقارات ، يمكنك تحديد فئات الأعمال والتمويل ؛ إذا كنت تنوي الترويج لعناصر الموضة ، فيمكنك اختيار الموضة والجمال ومستحضرات التجميل والنساء.
يمكنك بسهولة تتبع الإنفاق والأداء لكل فئة وتحسين مواردك بناءً على النتائج

اختيار الناشرين

تمتلك سبيكول شبكة واسعة من الناشرين المتميزين في منطقة الشرق الأوسط وشمال إفريقيا. تتيح لك لوحة المعلومات تحديد الناشرين أو إزالتهم. يمكنك أيضًا ضبط تكلفة النقرة (تكلفة النقرة) و DB الميزانية اليومية للحملة بأكملها بناءً على أداء حملتك لتحقيق عائد الاستثمار المطلوب

قم بتقييم كفاءة متغيرات حملتك باستمرار

 

خلال حملتك، من المفيد جدًا بدء اختبار أ-ب من وقت لآخر. ويعني اختبار خيارين أو أكثر مع الحفاظ على متغير واحد في وقت معين. من بين المتغيرات القابلة للاختبار عناوين الإعلانات، وصور الإعلانات، وصفحات الهبوط، والمواقع، ولوحات التحكم. يمكنك إجراء الاختبار لمدة لا تقل عن 7 أيام (أسبوع واحد) للحصول على بيانات كافية لتحليلهااستنادًا إلى التقرير يمكنك تحديد المزيد من الاستراتيجيات المحسّنة لتحسين حملة سبيكول الخاصة بك. نوصي باختبار متغيرات مختلفة من وقت لآخر لضمان أفضل النتائج لحملاتك

يمكّنك اختبار أ- ب من التخلص من الحملات ذات الأداء المنخفض ومعرفة الحملة ومجموعة الإعلانات والعنوان والصورة التي تحقق أفضل أداء ، مما يؤدي إلى زيادة عدد الزيارات ونسبة النقر إلى الظهور و CR. ستؤدي هذه البيانات القيمة إلى زيادة عائد الاستثمار

 

 الترويج لإعلانات الحملة ذات الأداء الأعلى

بمجرد إطلاق حملتك ، ستتاح لك الفرصة لتقييم أداء إعلاناتك. لاتخاذ قرار مستنير بشأن هذه الإعلانات ، يلزمك التفكير في عدد قليل من مؤشرات الأداء الرئيسية ، بما في ذلك CTR نسبة النقر إلى الظهور ، و CRمعدلات التحويل ، و OCPA التكلفة المحسّنة لكل إجراء ، بالإضافة إلى تكلفة النقرة

قم تحسين صفحات الهبوط

 

يجب أن تقدم صفحة الهبوط الخاصة بك خدمتك أو تعرض منتجاتك. كن موجزًا ودقيقًا (400-600 كلمة) في وصف عرض القيمة الخاص بك لتجنب فقدان العملاء المحتملين
استخدم تصميمًا وتخطيطًا بسيطًا وجذابًا. قم بتمييز العناوين واكتب فقرات قصيرة وممتعة
اختر صورًا مثيرة تعكس المحتوى
تقديم تجربة مستخدم جيدة.
اختر CTA (عبارة تحث المستخدم على اتخاذ إجراء) ، التي تريد أن يتخذها المستخدمون. يؤثر المكان الذي تضع فيه عبارة CTA الخاصة بك وكيفية صياغتها بشكل كبير على كيفية تفاعل المستخدمين مع صفحتك. امنح المستخدمين حوافز لاتخاذ الإجراءات وتجنب إرباكهم بعدة عبارات تحث المستخدم على اتخاذ إجراء

 

  Speakol Pixel استخدم

 بمجرد قيام المستخدمين بإجراء معين على موقع الويب الخاص بك ، يتم تنشيط Speakol Pixel ويتتبع هذا الإجراء تلقائيًا ويبلغ عنه. يمكنك تتبع الإجراءات مثل شراء منتج أو عرض صفحة أو التسجيل
يهدف Speakol Pixel إلى تحقيق أداء أفضل من خلال التحسين المستند إلى البيانات ويسمح بتتبع معدلات التحويل والقيم. تمكنك هذه الميزة من تحديد ما إذا كان سبيكول يؤثر بشكل إيجابي على أرقامك من خلال مراقبة التحويلات التي تحدث بعد أن ينقر المستخدمون على عناصر حملتك ويسمح لك بإجراء التغييرات والتعديلات اللازمة لتحقيق نتائج أفضل

حدد ميزانية تناسبك

 

يوصى بشدة بالحصول على ميزانية كبيرة ، لأنها ستتيح لك جمع بيانات كافية لاتخاذ قرارات مستنيرة ، مما سيؤدي لاحقًا إلى تحسين أداء حملاتك

نوصي بموازنة ميزانيتك وعدم إنفاقها بالكامل بسرعة كبيرة دون تقييم أداء حملتك أولاً. خلاف ذلك ، فإنك تخاطر بنفاد أموالك ، وفقدان ميزتك ، وتحمل المزيد من الأعباء المالية بسبب ارتفاع معدل CPL

 

ابدأ حملتك الآن

Ramadan Marketing Guide 2022

Ramadan, like Christmas, is the biggest spiritual, and social season in the MENA. Marketers need to know how to market their products and services during this time and effectively take advantage of the various opportunities of this holy month. 

So let’s walk you through a few aspects of Ramadan marketing, to help you run successful seasonal marketing campaigns. 

Use Iconic Ramadan Symbols in your Ads:

 
  Ramadan Advertising Budget:
  Ramadan is one of the few periods of the year when people are pro-actively looking for.           content and ads, to the extent that searching for ads spikes during the holy month. Given         this growing connection between Ramadan and consumerism, brands typically increase         their marketing budgets during the holy month by an average of 20% to meet the demand.       for ad space and premium ad placements.

  Cultural Sensitivity:
  Marketers should remember that Ramadan is a religious and traditional season that incites     strong emotions. Therefore, all marketing messages should respect the holiness of this           month, highlight and promote its values of kindness, selflessness, charity, and goodness.       We suggest that all marketers should consult with local individuals to confirm the suitability   of the promoted messages to avoid any uncalled-for damage to a brands’ image.

What Products do People Buy During Ramadan?

Food:

Food consumption during Ramadan is very high, despite it being a month of fasting. Food consumption surges as families gather during iftar and suhoor spending qualities time and feasting on various delicacies. 
Families usually stockpile before Ramadan to be prepared and to avoid running short. 
Some families or single individuals who do not cook turn towards fast food which is a rapidly growing industry during this time.

Clothes and Jewelry:

During Ramadan, people look for discounts and offers for clothes and garments as they shop for new stuff for Eid celebrations. While jewelry is not only seen as a popular gift choice for loved ones, it is also a great investment

Why Promote your Ad Campaigns on Speakol?

• Lead Generation Forms: If you aim to run brand awareness campaigns, you can use lead forms to gather data of qualified leads, which would allow you to easily connect with interested users, shorten your user journey, and bring in leads to your sales team. 
• Target by location: You can create various localized ad campaigns targeting different regions and countries to better optimize your resources.
• Select Publishers: Speakol has an extensive selection of premium publishers all over the MENA and GCC. You can select or disable any of them based on your target audience and marketing goals. 
• Contextual Targeting: You can choose the content categories you would like to feature your ads alongside. So if you are promoting automotive, you can display your ads on articles related to cars, finance or economics; or if you are promoting make-up, you can display your ads on articles related to women and beauty for instance. 
• Device Targeting: You can run campaigns on desktops, iOS, and Android devices. 
• Benefit from different Bidding modules that best suit your marketing goals, including CPC (cost per click), CPM (cost per 1000 impressions), CPV (cost per video view), and OCPA (optimized cost per action). 
• Campaign Insights and Reports: These allow you to continuously assess your campaign performances and to modify and pivot your direction if needed to realize your marketing goals.

To run successful Ramadan campaigns and capitalize on this lucrative season, you need to understand the nature and spirit of the holy month and run culturally and religiously sensitive campaigns that appeal to people’s sensibilities and inclinations. It is also important to develop creative content that can compete with all the produced marketing material and stand out. So with some creativity, and magic of Ramadan, you can raise your brand awareness, engage your target audience, and increase your sales.

Launch Your Ramadan Campaign Now

Ramadan 2022

Ramadan is a time of meaningful reflection; it is a global moment that transcends geographical and local boundaries. With close to 2 billion observers across the world and more than 92% of them in the MENA, the whole dynamics of the region change as people are spending more time with family and friends, donating to charity, shopping, cooking iftar, and suhoor, and exchanging gifts with loved ones.

Ramadan is one of the few periods of the year when people are pro-actively looking for content and ads, to the extent that searching for ads spikes during the holy month. Therefore, Ramadan presents a grand opportunity to scale businesses, raise brand awareness, and maximize profits. 

With the dangers of COVID-19 not yet behind us, people are leaning more and more towards communicating, shopping, watching, and consuming content online, showing a significant increase during the last year that is expected to rise during 2022. Customers want to see how brands tell their stories, position themselves, market their products and services, as well as embrace the spirit of Ramadan by displaying social responsibility, giving back to charities and local communities, and promoting the values of the holy month.

For the past few years, the Arab companies’ media strategies have been very simple: run television ads featuring celebrities to increase viewability. However after the pandemic hit, many companies decided to diversify their marketing strategies by integrating digital marketing in general and native advertising, in particular, to shake things up a bit.

So, What are the key trends and finds to inform your 2022 Ramadan campaign:

1

Uplifting Content:
Google trends show that people searched about mental health but with a positive spin with meditation and psychological comfort taking precedence in countries like the UAE. People also looked for feel-good content, seeing a 167% increase in searches for “series” in Egypt, Saudi Arabia, and the UAE. 

2

Price-conscious Shoppers:
Due to the concerns about the uncertainty of their financial futures, many users have shifted their buying focus on essentials, limiting impulse shopping, and reevaluating their spending habits. Insights show that 57% of consumers in the UAE, Saudi Arabia, and Egypt were more price-oriented than they were the year before. Still, shoppers spent more generously around Eid time. They looked for products that had value for money. 

As Ramadan is a key time for bargain hunting, it is essential that you offer deals and discounts to engage and attract more shoppers.

3

Spirituality of the Holy Month:
There was a 100% increase in Youtube search interest in “donations: and “charitable giving” in Saudi Arabia during Ramadan. Brands need to promote the values and respond to this generous, compassionate spirit of the holy month, by launching campaigns that spread kindness and display social responsibility, giving back to charities and local communities. 

So remember that audiences turn to the internet to find ways of experiencing the still-missing elements of Ramadan. By identifying how your brand can help solve this challenge through entertainment and inspiration, rest assured that your will fare well during Ramadan.

Ramadan is probably the longest festive season of the year with 50 Days of Celebrations. So let’s discuss how you can make the best of this festive season. This period can be divided into 3 major segments:

Pre-Ramadan: Preparation Phase (2 weeks)

• Interest in grocery and food shopping goes up by 11%, reaching a peak one week before Ramadan. 
• Spike in the interest and search for decorations, and everything related to cooking, including utensils, recipes, and ingredients.

During this period, you should tease and inspire curiosity and interest from your audience using creative fun, and engaging ads.

Ramadan Week 1-3: (3 weeks)

• Increased interest in religious content, and a significant surge in the download of religious apps. 
• Increased interest in food and dessert delivery and recipes. 
• Increased interest in entertainment, including games, content, videos, and soap operas. 
• Increased interest in exploring new services and products. 

During these two weeks, you should increase your digital marketing and native ads spending to meet the growing interest in online content and shopping.

Ramadan Week 4 and Eid (1 Week Post Ramadan): (2 weeks)

• Increased interest in beauty and grooming products for men and women. 
• Increased interest in gifts that people like to exchange by eid time. 
• Spike in search and interest in entertainment, creating significant opportunities for broadcast channels, content creators, media companies, and brands to share more content to meet consumer demand. 
• Increased interest in resuming old habits such as enjoying outdoor activities, restaurants, and parks. 

These weeks mark a shift in interest and ads as anticipation for eid continues to rise. Your marketing efforts should be directed to meet these changing tides and win people over. 

You should remind your target audiences of their services, products, and offers.

        Ramadan Creatives:

       As you work on the creatives for your native ads, you need to be sensitive  to the current situation;
       you need to be aware of Ramadan’s spirit and values to avoid offending any of your target audience.

• Consider creating ads that are entertaining, informative, and inspiring; ensure that they show compassion, and connect friends and families in a way that engages people and familiarizes them with your brand.
• Champion the Ramadan spirit. Create ads that promote generosity and selflessness that help users be better versions of themselves. Give a sense of togetherness. Entertain your audience who are hungry for content to elevate boredom. Give out offers and discounts to encourage shoppers to choose you. 
• Enrich connections as eid greetings represent a bulk of conversation with 70% more people using video calls. 
• Use games to engage people and create a conversation about Ramadan in relation to your brand. 
• Use videos to promote your content and brand as 30% of UAE users and 33% of Saudi users tend to engage more with videos. 
• Use illustrations, animation, graphics, CGI, titles, and sound design to engage your audiences. 

Launch Your Ramadan Campaign Now

Case Study: Health Cure

Company:

Health Cure is an Egyptian company located in Alexandria. It has been operating for a few years and has gradually become one of the biggest importers and retailers of weight loss products, health remedies, and beauty cosmetics. It serves customers all over Egypt and in some countries in the MENA region.

Challenge:

Early on, Health Cure realized the advantages and potential of native advertising. The company tried working with two regional native advertising companies but struggled to achieve its marketing objectives. Health Cure found the CPL expensive compared to that of social media and push notifications. The company could not correctly add the pixel code, making it difficult to track conversions, secure quality leads, or compile enough data to optimize the process and increase the ROI.

Why Partner with Speakol?

Health Cure sought to collaborate with Speakol to find more qualified leads and increase sales and profits. Speakol’s account managers were excited to work with the team, and together they set a clear strategic plan.

Strategy:

First, the team installed the pixel code to track leads and insights efficiently. Second, they decided to increase the number of running campaigns to increase the number of qualified leads. Third, the team opted for running recommendation ads, which proved the best performing. Using Speakol’s insights and reports, the team could quickly assess campaigns’ performance, stop the low-performing ones, duplicate the best ones, optimize all resources to secure more qualified leads, reduce the CPL, and increase sales. Not only that, but Health Cure also really liked the option of targeting particular publishers and excluding others based on the campaigns’ performance to achieve their marketing goals.

Results:

Health Cure saw a tremendous increase in leads, reaching a high of 900% per day within the first month. Once the collaboration started yielding stable and profitable dynamics, the team increased the number of live active campaigns, which increased its daily consumption; this led to a more significant increase of qualified leads and maximized the company’s profits. Now with the help of our dedicated account managers, Health Cure grew more trusting of its account managers, who always had their best interests.

In two years of collaboration, the numbers were astounding. The number of daily leads went up from 20 to 150-200, the Average CPC reached a low of $0.0228, and the CPL went down to $7.22. Health Cure’s ads have secured close to 3 billion impressions, 21 million clicks, and 66 thousand leads, with a CTR of 07%.

In Numbers:

CTR: 0.7 %

Leads: 66,273

Clicks: 20,948,361

Impression: 2,938,533,514

Testimonial:

“Speakol is the best Native Advertising Platform we have worked with. 70% of our digital marketing and native ads spending we do with Speakol. We believe Speakol has an extensive Publishers’ network, and we secure quality leads from many websites, including Masrawy. Speakol has increased our sales by 60% in the past two years. We appreciate the dedication and support of the account managers. We are very pleased with our collaboration with Speakol and look forward to cementing this relationship further over the next years.”

Why Speakol is the Best Network to Market Cryptocurrency Trading Platforms?

Cryptocurrencies have taken the world by storm during the past few years. But what are they? Why are they used? How can you market them through the Speakol network?

Cryptocurrencies are digital, encrypted, and decentralized digital money based on blockchain technology. Unlike the USD or Euro, no central authority manages or maintains the value of cryptocurrencies; instead, their value depends entirely on and distributed among their users. The most popular versions are Bitcoin and Ethereum, but there are more than 5,000 different cryptocurrencies in circulation.

More people are buying cryptocurrencies, chief among which is Bitcoin, to buy merchandise anonymously or as an investment like any other assets, stocks, or precious metals. Bitcoin can be purchased on peer-to-peer networks or cryptocurrency exchanges. Transactions are made with no middlemen, meaning no banks! The price of Bitcoin skyrocketed into thousands in 2017. Ever since then, the price has fluctuated, but during the past few months, the price has soared to new heights, reaching a peak of more than 57,000 thousand USD.

So if you operate a small business that deals in cryptocurrency or tries to generate leads to sell cryptocurrencies through third parties, Speakol is the network where you should market and promote your business.

What are the challenges of marketing Bitcoin?

Marketing Bitcoin is not always an easy feat. You will be challenged with finding qualified leads. If you manage to secure converting qualified leads, you will have to pay an obscene amount per lead, which means your conversion rate will be low and very expensive.

Why market Bitcoin on the Speakol network?

1. Speakol is home to more than 500 premium websites in the MENA region, which serves as an extensive traffic source that will drive more traffic to your landing page or website.
2. Speakol’s network also allows you to target the GCC in general and the KSA in particular, where the interest in cryptocurrencies is very high.
3. Our network provides not only quantity but also quality. You can secure qualified leads who will convert and increase your profits. The network’s conversion rate is very high.

To shed more light, let us walk you through a couple of case studies that show how some of our advertisers have marketed Bitcoin and how their campaigns perform.

Bitcoin Case Study:

The advertiser launched two campaigns, one in Arabic and another in English. The Arabic campaign targeted Saudi Arabia for 3 months, while the English campaign targeted the UAE for 1 month. In both campaigns, the advertiser chose to display his ads on desktops, and mobile devices with iOS and Android operating systems, casting a wide net to reach out to all potential users.

The Arabic ad title was phrased in a way that urged users to click by inviting them to “Join a long list of Saudi Investors and Make Money by investing in Bitcoin.” While the English title was short and direct, highlighting the percentage of profit and inviting users to invest in Bitcoin. The different phrasing shows how advertisers’ should appeal to users of different languages. Tailoring one’s message to different audiences increases the rate of conversion.

Once users clicked, they were directed to a landing page in their respective languages with a fill-in form at the top alongside a list of benefits once registration was finalized. The pages also highlighted the Bitcoin price overtime on a graph and included investors’ testimonials that emphasized the benefits of registering and investing in Bitcoin.

These strategies have proved critical in the success of these two campaigns. The Arabic ad, running for 3 months, was displayed more than 9.8 million times, receiving more than 23 thousand clicks and securing more than 300 leads. While the English, running for 1 month, was as displayed more than 244 thousand times, receiving more than a thousand clicks and securing more than 50 leads.

In a nutshell:

Arabic Campaign Details:

Target Location: KSA

Devices: Desktop

OS: iOS and Android

Duration: 3 months

Impressions: 9,829,259

Clicks: 23,288

Leads: 310

English Campaign Details:

Target Location: UAE

Devices: Desktop

OS: iOS and Android

Duration: 1 month

Impressions: 244,771

Clicks:1023

Leads: 50

So when launching a Bitcoin lead generation campaign, what should you focus on?

1. Use high-quality images
2. Tailor your message to your targeted audience. Use a trendy, catchy phrase to encourage people to take action. Avoid using confusing or misleading language.
3. Ensure that your ad’s title corresponds to the message you are promoting on your landing page.
4. Focus on raising the CTR (clickthrough rate), which reflects the increased number of impressions and your position and rank within a widget.
5. Make sure that your landing page is exciting, engaging, and straightforward to encourage users to register.

Marketing Bitcoin through native advertising has proved successful in reaching out to engaged, interested users, securing many qualified leads, increasing sales, and maximizing advertisers’ profits.

So whether you want to promote a cryptocurrency, a real estate business, an automotive brand, banking, e-commerce, or any other sector, Speakol has a diverse portfolio to serve your every need.

Don’t believe us! Try us out yourself.

5 Ramadan Personas that You Need to Know

Ever since the Covid-19 crisis in early 2020, people have turned to the online world to connect with family and friends, stay entertained, consume content, shop, and spend time. Based on Speakol’s data analysis and insights gathered during Ramadan 2020, we have tried to group the information and present the different personas of your potential audience and audience segmentation during this holy month.

We have found 5 major personas: the foodie, the spiritual faster, the entertainment lover, the shopper, and the progress seeker.

 

 

Are you ready to meet the 5 personas to help you understand, prepare, and engage with your audience during Ramadan 2021?

 

 

 

 

The Foodie!

 

In the MENA region alone, foodies contribute to over a 125% year-over-year growth in food-related searches during Ramadan. They look for culinary inspiration, re-invented recipes that recreate traditional foods and flavors in a short time. They also look for good deals to buy grocery contributing to a 23% increase in grocery delivery apps in the UAE and KSA during the first week of Ramadan. As the Holy month progresses, foodies also look more towards food delivery applications to order food, especially when gathering to enjoy home-cooked meals has become more challenging during this pandemic.

 

So to accommodate Foodies, ensure that you create attractive and engaging ad campaigns that offer discounts and perks that they cannot resist. Provide a great user experience on your landing pages. Offer some valuable tricks for cooking, and facilitate any transaction or communication.

 

 

 

 

 

 

The Spiritual Faster:

Advertise Your Products with Speakol

The Entertainment Lover:

Search and interest in entertainment soar during Ramadan. Entertainment lovers search for various entertainment outlets, including television shows, soap operas, podcasts, and gaming, consuming tremendous digital content. Therefore, downloads of entertainment apps have increased by 37%.

To engage millions of entertainment lovers, establish content strategies that engage your audience and encourage them to engage with your brand while enjoying new mediums of entertainment. Try to incite a social interaction by creating conversations and polls regarding topics and shows users are interested and invested.

 

 

The Ramadan Shopper:

Online shopping during Ramadan 2020 has exceeded that of Black Friday. Ramadan shoppers shop for grocery, food delivery and spend time looking for offers and discounts. They also use their mobiles to search for products and conduct their Ramadan and Eid shopping. Ramadan shoppers contribute to the surge in e-commerce apps download and the 30% rise in KSA and Egypt shopping queries and 45% in the UAE.

To engage all those Ramadan shoppers, create and tailor campaigns to target Eid shoppers that would appeal to your various audience. Facilitate the online shopping experience so that it does not exceed 5 simple steps to conclude, ensuring that you have an inventory of all advertised merchandise.

 

 

The Progress Seeker:

Due to the restrains of isolation and lockdown imposed in certain MENA countries, progress seekers have immersed themselves in productive activities by giving them a sense of control and achievement. They also strive to build a positive state of mind by remaining active through home workouts, yoga, and self-care. This led to an increased interest in exercise across the UAE, KSA, and Egypt, rising 115% during Ramadan.

Market services that enable progress seekers to stay focused organize their tasks, and remain positive. Remain attentive and tuned to the changing consumer needs and offer relevant solutions to engage and communicate with them.

By identifying and segmenting your target audience, you can establish a solid marketing strategy to communicate with them and engage them while promoting your brand, boosting your sales, and maximizing your profits.

Launch Your Ramadan Native Ad Campaign Now

Why Promote your NGO through Native Advertising?

NGOs (Non-Governmental Organizations) are an integral part of our society’s civil society. They have various forms and scales promoting a wide range of causes; they have always been a key player in supplementing local service deficiency and promoting positive amendment within modern society in the GCC and the MENA region. To conduct their work, NGOs have realized that cultivating and sustaining strong ongoing relationships with donors is crucial; therefore, they have used all media outlets to advocate their role, cause, and societal contribution to shape public opinion guaranteeing an outreach to millions of viewers.

Who is your Target Audience?

As an NGO, it is crucial to identify the persona of your donor. Your donors can fall into these 4 categories:

1. Individuals
2. Legacies
3. Foundations
4. Corporations.

What drives your Target Audience?

These four categories are driven by a few mechanisms, including a personal sense of community, or a corporate social responsibility, a desire to add value and increase efficiency, a belief in a cause, an awareness of the necessity of showing support, or a desire to show status and strengthen reputation, especially for corporations and foundations.

How Important is Online Marketing?

Recently, NGOs have leaned towards online advertising on social media and the open web, realizing the potential of reaching engaged users on online platforms. NGOs understand that boosting brand awareness, persuading, and motivating users can only occur once they appeal to users’ emotions and desires to help and minimize their resistance to contribute. No better way to accomplish this than through digital platforms.

When is the Perfect Timing?

It is no wonder that religious holidays are regarded as a high season for donations. Just like Christmas in the west, Ramadan, which is almost upon us, is regarded as a perfect time to address your audiences in Egypt, the GCC, and the MENA region.

Why Advertise through Native Advertising?

Native advertising presents an easy access and low-cost channel to reach millions of engaged users and subsequently millions of potential donors. It allows NGOs to convey their message to many engaged users in a non-intrusive or disruptive way, as they browse their favorite websites consuming online content. To the extent that 70% of NGOs have reported updating their marketing strategies to include digital marketing and native advertising. For NGOs, video ads can run an average length of 30-60 seconds long. It is vital that the primary goal be highlighted, be it a financial donation, blood donation, or volunteer participation.

Many NGOs in the MENA region have run donor-targeted campaigns during Ramadan and other religious holidays through the Speakol network. Speakol enables you to reach more than 140 million engaged users on more than 500 premium publishers in the MENA region. Speakol also has top-notch targeting options that enable you to customize your campaigns targeting specific locations, publishers, devices, operating systems, and customer interests.

To bring the idea closer, we will share with you the success story of one of Egypt’s primary NGOs, The Children’s Cancer Hospital Egypt 57357.

Case Study:

The Children’s Cancer Hospital Egypt 57357, generally known as Hospital 57357, is a unique healthcare institution and a testament to what collectively a society can accomplish. It was established in 2007 promising to provide the best comprehensive family-centered quality care free of charge. It was built by the collective effort of compassionate and generous donors who believed in the necessity of developing pediatric oncology and providing the best health care system to our children.

Wanting to raise awareness, highlight the value of individual and corporate contribution and the value of their work, Hospital 57357 ran brand awareness campaigns on Speakol during the Holy month of Ramadan. The campaigns targeted Egypt, KSA, UAE, and Kuwait, running for 2 weeks. With a budget under $450, the campaign was displayed more than 4 million times and generated over 6 thousand clicks.

In a Nutshell:

Impressions: 4,078,447

Clicks: 5,948

Duration: 2 weeks.

Tips:

So when launching an NGO lead generation campaign, what should you focus on?

1. Identifying the personas you are targeting, be it individuals or corporates.
2. Tailor your message to your targeted audience. Use words that appeal to their emotions and rational. Highlight the value of their contribution and their social responsibility.
3. Ensure that your ad’s title corresponds to the message you are promoting on your landing page.
4. Use visuals that evoke empathy, compassion, and emotions.

Marketing your NGOs through native advertising has proved successful in reaching out to engaged, interested users, securing many qualified leads, increasing sales, and maximizing advertisers’ profits.

So whether you want to promote an NGO, a real estate business, an automotive brand, banking, e-commerce, or any other sector, Speakol has a diverse portfolio to serve your every need.

Don’t believe us! Try us out yourself.