So, how can you formulate good ad titles?
Your ad sets include one or more campaign ads, which are composed of titles and images. Each campaign ad has a unique title and an image, which usually appears below the text. Therefore, it is essential that you avoid any mistakes that can lead to ad rejection.
Have you ever worked hard on putting together a native advertising campaign, but then received a rejection? We know how frustrating and time-consuming that can be, so we are compiling some guidelines to help you create and successfully launch great competitive campaigns.
So, how can you formulate good ad titles?
Use correct spelling and proper grammar and punctuation.
Ensure that your title is relevant to and compliments the content of your product.
Do not name or mention celebrities, politicians, companies, or banks in an attempt to promote a product or service unless you have the documented consent and permission of the featured individuals.
Ensure that your content accurately represents the nature of your product.
Refrain from using graphic descriptions to promote affiliate products.
Since images always capture the imagination and interest of readers, we suggest you always use
high-resolution images that would best represent the product or service you provide.
The dimensions of the image must be at least 640*360 px.
File size must not exceed 300 KB.
Use images that best connect with thecontent on your landing page.
Avoid using any inappropriate or graphic images.
Do not feature celebrities or politicians in an attempt to promote a product or service unless you have the documented consent and permission of the featured individuals.
Another crucial component of your successful ad is the landing page, where users are directed once they click on your ad. You want to ensure and provide a smooth user experience to engage users and urge them to take action.
Therefore:
Avoid using dead or broken links.
Don’t redirect users to other links.
Ensure that the content of yourlanding page is relevant to your title.
Another crucial component of your successful ad is the landing page, where users are directed once they click on your ad. You want to ensure and provide a smooth user experience to engage users and urge them to take action.
