Speakol cements its position as the leading native advertising and content recommendation platform in the GCC and MENA region by joining IAB Europe and TAG. – June 2021.
(Dubai, UAE) – Speakol DMCC, the region’s leading native advertising and content recommendation platform, is proud to announce its approved status as a Native Advertising Platform to join IAB Europe’s Transparency and Consent Framework and Trustworthy Accountability Group. This is a testament to the company’s longstanding commitment to increasing transparency, building trust in the native advertising industry, and providing the best global standards, strengthening Speakol’s aim of expanding its trusted global publisher’s network and solidifying its leading role in the industry.
Speakol DMCC proudly announced its approved status by IAB Europe’s Transparency and Consent Framework. Launched in April 2018, IAB is designed to help all parties in the digital advertising chain comply with the EU’s General Data Protection Regulation (GDPR) and ePrivacy Directive when processing personal data. The Framework collaborates with other organizations and professions to provide transparency to consumers about how, and by whom, their personal data is processed enabling users to express choices. The TCF also notifies advertisers ahead of time whether their own or their partners’ transparency and consent status and allows them to lawfully process personal data for online advertising and related purposes. In addition, the TCF guarantees that publishers can continue to monetize through native advertising while maintaining and protecting consumer privacy.
Speakol DMCC also announced completing the “Verified by TAG” process. Trustworthy Accountability Group is the leading global certification program fighting criminal activity and increasing trust in the digital advertising industry. It aims to eliminate fraudulent traffic, combat malware, prevent Internet piracy, promote greater transparency in digital advertising, and ensure brand safety. It connects industry leaders, analyzing threat intelligence, and sharing best practices.
As a company, Speakol DMCC is invested in ensuring brand safety and considers the IAB and TAG certifications as crucial milestones to guarantee transparency and build trust. Speakol is a 100% Egyptian company established in 2016. The company prides itself on being a homegrown company thriving on its leaders’ vision and its dedicated team’s hard work. In a record time, the company transformed from a local native advertising platform to an industry giant earning the trust and recognition of regional and global advertisers and publishers. Currently 5 years after its foundation, Speakol proved an impressive increase in revenues of 180% YTD in 2021.
Speakol’s in-house built technology parallels and exceeds that of all its competitors; it sets the pace for the industry, acquiring the largest portion of the market share of 46.6% of all monthly unique internet users in the MENA region. Employing the latest technological standards, Speakol earned the international community’s recognition, growing its scope and expanding all over the globe. Its extensive network includes more than 500 premium websites and thousands of advertisers serving more than 150 million unique monthly users and generating a massive 1.5 billion monthly ad impressions.
Mahmoud Talaat, Speakol’s founder and current CEO, expands that “ever since the company’s inception, we have strived to carve a place for ourselves in this industry believing that content recommendation and native advertising offer the best solutions to marketers, publishers, and end-users. We offer the highest eCPM in the region. We are proud of the expansion of our network and confident that these new and formidable partnerships are major steps in maximizing our market share and cementing our position. We are committed to offering the best service to all our partners”.
About Speakol:
Speakol prides itself on being a native advertising and content recommendation platform. Our in-house built technology and the AI implementation allow marketers and publishers to thrive and grant users access to the most personalized content and non-disruptive ads that correspond to their interests. Our network includes more than 500 premium publishers across the globe. Advertisers use Speakol to access our top-notch targeting options, advanced ad customization preferences, detailed reports, and campaign insights to better promote their services and products. While publishers collaborate with us to monetize the traffic and inventory of their websites or applications and drive engagement to their platforms. We collaborate with the region’s top publishers, including AlMasrsry ElYoum, Masrawy, YallaKora, Elconsolto, Sabq, Ajel, Okaz, Times of Oman, Khaleej Times, MSN Arabia, and CNN Arabia.
Learn more about us at www.speakol.com.
