10 Steps to Create an Engaging Campaign that Converts
We want to share with you a few simple steps of how to create a captivating ad campaign that will enable you to invest wisely, win your market, and convert your target audience.
Know your Product and Market:
You need to study your market and be aware of your competition. You also need to define your edge and value proposition, making it clear and concise to your audience to enable them to see the value you offer and why they should use your product or service.
Understand your Audience and Define their needs:
You need to identify and segment your audiences, building comprehensive profiles for each group to better understand and address their needs, and win them over. You need to think of the best ways to deliver information and how to identify qualified leads from other prospects. All this will enable you to create variations of your content, visuals, titles, and landing pages to engage each demographic.
Select the Appropriate Publishers:
You can select the publishers you like from a rooster of premium publishers in the MENA and GCC regions. Not only that, but if you also prefer a specific content category, you can easily select the topics along which you like your ads to be displayed. So if you are promoting an automotive brand, you can choose the finance, business, automotive, and luxury categories to feature your ads.
Choose a Campaign Objective:
Without defined goals and objectives, you will be unclear on what needs to be accomplished, and your brand will struggle to realize its full potential. Therefore, you must set your objectives to determine your execution action and ensure your ad campaigns’ success. Your objective can be driving traffic, gathering data and information through lead forms, boosting conversions, raising brand awareness, or facilitating the communication between you and your audience through phone or WhatsApp.
Create Catchy Titles and Engaging Creatives:
Your title should brightly present the idea of the content on your landing page; the title should communicate the tone, style, and nature of what the user is about to see. It should be clear and engaging to incite users to click on your campaign ad. Still, pictures speak louder than words. So no matter how enticing your words are, users will tend to look at the images first. Therefore, it is essential that you use engaging and exciting images for your campaign ads to boost user engagement.
A/B Testing:
You need to identify and segment your audiences, building comprehensive profiles for each group to better understand and address their needs, and win them over. You need to think of the best ways to deliver information and how to identify qualified leads from other prospects. All this will enable you to create variations of your content, visuals, titles, and landing pages to engage each demographic.
Bidding Module – CPC (Cost Per Click):
CPC indicates the amount of money you are willing to pay per click. Therefore,we recommend that you start with a 20% higher CPC the higher than the one recommended on the dashboard. The higher your bid the more likely your campaign ads will be promoted across the Speakol publishers’ network, which renders them more trendy. Once you increase your CPC, you are more likely to garner more clicks for your campaign ads.
Be Patient and don’t change your marketing plans too quickly:
Do not be tempted to cut costs with a small budget and a short period. Otherwise, the algorithms will not be able to learn which platforms and tactics are achieving the best ROI. Moderate your spending over time once you have guaranteed effectiveness.
Tracking Conversions:
To track your conversions, you need to install the Speakol Pixel Code; it is a one-time action. You just need to install it once on your website, landing page, or mobile application. You can track the following: website conversions, website actions, page views, add to cart, add to wishlist, sign up, and purchases. This enables you to track, and easily assess whether or not Speakol is enabling you to drive results by monitoring conversions and reports on your dashboard.
Testimonial – Social Proof:
Convince potential leads of the quality and seriousness of your offers by featuring the feedback of satisfied clients to highlight your reputation and build credibility.
أهم 10 نصائح للتحسين
لتحقيق أقصى استفادة من حملاتك الإعلانية في سبيكول، يجب تقييم ومراقبة أفكارك وتحسين مواردك. من خلال التقييم المستمر لأدائك، ستتمكن من إدخال تعديلات إيجابية جديدة وستشهد ازدهار حملاتك. لمساعدتك على تحسين أداء حملتك وتحسينه، قمنا بتجميع قائمة بأساليب وتوصيات التحسين
حدد أهداف
كن واضحًا بشأن هدف حملتك وما تهدف لتحقيقه. سيوجه هذا التخطيط المنظم عملك ويؤثر على عناوين إعلاناتك وصورك وصفحات الهبوط، مما يسمح لك باختيار أنسب الناشرين والمواقع وأنواع الإعلانات ووحدات عروض الأسعار
تقسيم الجمهور والاستهداف
باستخدام لوحة التحكم في سبيكول، يمكنك إنشاء جماهير وحفظها لأي حملة حالية أو مستقبلية. تسمح لك هذه الميزة بتقسيم جمهورك بناءً على موقعهم وهواتفهم. يمكنك أيضًا استهداف ناشرين معينين وفئات محتوى. تمكنك خيارات الاستهداف من تضييق نطاق جمهورك المستهدف وإشراكه، وتحسين الموارد، وتحقيق أهدافك التسويقية
كن فريدا
تجنب تكرار مجموعات الإعلانات بعناوين مكررة أو صور أو مجموعات مستهدفة
اختر عناوين وصور إعلانات مختلفة من تلك التي ينشرها منافسوك أو المعلنون، للترويج لنفس المنتج لضمان تحقيق أقصى ربح من حملاتك
استهداف المحتوى
تمكّنك لوحة التحكم في سبيكول من استهداف فئات محتوى معينة يمكن عرض إعلاناتك على طولها. يمكنك اختيار الفئات بناءً على خدمتك أو منتجك. لذلك، على سبيل المثال ، إذا كنت ترغب في تسويق العقارات ، يمكنك تحديد فئات الأعمال والتمويل ؛ إذا كنت تنوي الترويج لعناصر الموضة ، فيمكنك اختيار الموضة والجمال ومستحضرات التجميل والنساء.
يمكنك بسهولة تتبع الإنفاق والأداء لكل فئة وتحسين مواردك بناءً على النتائج
اختيار الناشرين
تمتلك سبيكول شبكة واسعة من الناشرين المتميزين في منطقة الشرق الأوسط وشمال إفريقيا. تتيح لك لوحة المعلومات تحديد الناشرين أو إزالتهم. يمكنك أيضًا ضبط تكلفة النقرة (تكلفة النقرة) و DB الميزانية اليومية للحملة بأكملها بناءً على أداء حملتك لتحقيق عائد الاستثمار المطلوب
قم بتقييم كفاءة متغيرات حملتك باستمرار
خلال حملتك، من المفيد جدًا بدء اختبار أ-ب من وقت لآخر. ويعني اختبار خيارين أو أكثر مع الحفاظ على متغير واحد في وقت معين. من بين المتغيرات القابلة للاختبار عناوين الإعلانات، وصور الإعلانات، وصفحات الهبوط، والمواقع، ولوحات التحكم. يمكنك إجراء الاختبار لمدة لا تقل عن 7 أيام (أسبوع واحد) للحصول على بيانات كافية لتحليلهااستنادًا إلى التقرير يمكنك تحديد المزيد من الاستراتيجيات المحسّنة لتحسين حملة سبيكول الخاصة بك. نوصي باختبار متغيرات مختلفة من وقت لآخر لضمان أفضل النتائج لحملاتك
يمكّنك اختبار أ- ب من التخلص من الحملات ذات الأداء المنخفض ومعرفة الحملة ومجموعة الإعلانات والعنوان والصورة التي تحقق أفضل أداء ، مما يؤدي إلى زيادة عدد الزيارات ونسبة النقر إلى الظهور و CR. ستؤدي هذه البيانات القيمة إلى زيادة عائد الاستثمار
الترويج لإعلانات الحملة ذات الأداء الأعلى
بمجرد إطلاق حملتك ، ستتاح لك الفرصة لتقييم أداء إعلاناتك. لاتخاذ قرار مستنير بشأن هذه الإعلانات ، يلزمك التفكير في عدد قليل من مؤشرات الأداء الرئيسية ، بما في ذلك CTR نسبة النقر إلى الظهور ، و CRمعدلات التحويل ، و OCPA التكلفة المحسّنة لكل إجراء ، بالإضافة إلى تكلفة النقرة
قم تحسين صفحات الهبوط
يجب أن تقدم صفحة الهبوط الخاصة بك خدمتك أو تعرض منتجاتك. كن موجزًا ودقيقًا (400-600 كلمة) في وصف عرض القيمة الخاص بك لتجنب فقدان العملاء المحتملين
استخدم تصميمًا وتخطيطًا بسيطًا وجذابًا. قم بتمييز العناوين واكتب فقرات قصيرة وممتعة
اختر صورًا مثيرة تعكس المحتوى
تقديم تجربة مستخدم جيدة.
اختر CTA (عبارة تحث المستخدم على اتخاذ إجراء) ، التي تريد أن يتخذها المستخدمون. يؤثر المكان الذي تضع فيه عبارة CTA الخاصة بك وكيفية صياغتها بشكل كبير على كيفية تفاعل المستخدمين مع صفحتك. امنح المستخدمين حوافز لاتخاذ الإجراءات وتجنب إرباكهم بعدة عبارات تحث المستخدم على اتخاذ إجراء
Speakol Pixel استخدم
بمجرد قيام المستخدمين بإجراء معين على موقع الويب الخاص بك ، يتم تنشيط Speakol Pixel ويتتبع هذا الإجراء تلقائيًا ويبلغ عنه. يمكنك تتبع الإجراءات مثل شراء منتج أو عرض صفحة أو التسجيل
يهدف Speakol Pixel إلى تحقيق أداء أفضل من خلال التحسين المستند إلى البيانات ويسمح بتتبع معدلات التحويل والقيم. تمكنك هذه الميزة من تحديد ما إذا كان سبيكول يؤثر بشكل إيجابي على أرقامك من خلال مراقبة التحويلات التي تحدث بعد أن ينقر المستخدمون على عناصر حملتك ويسمح لك بإجراء التغييرات والتعديلات اللازمة لتحقيق نتائج أفضل
حدد ميزانية تناسبك
يوصى بشدة بالحصول على ميزانية كبيرة ، لأنها ستتيح لك جمع بيانات كافية لاتخاذ قرارات مستنيرة ، مما سيؤدي لاحقًا إلى تحسين أداء حملاتك
نوصي بموازنة ميزانيتك وعدم إنفاقها بالكامل بسرعة كبيرة دون تقييم أداء حملتك أولاً. خلاف ذلك ، فإنك تخاطر بنفاد أموالك ، وفقدان ميزتك ، وتحمل المزيد من الأعباء المالية بسبب ارتفاع معدل CPL
كيف يمكن أن تحصل على عملاء متوقعين مؤهلين؟
إذا كنت لا ترغب في انتظار وصول جمهورك المستهدف إليك ، فلم تعد بحاجة إلى الاعتماد على أهوائهم وميولهم لتنمية إيراداتك. يمكنك أن تأخذ الأمور على عاتقك من خلال بدء الاتصال من خلال نماذج العملاء المتوقعين للتفاعل مع جمهورك المستهدف وجلب عملاء متوقعين مؤهلين إلى فريق المبيعات الخاص بك.
تعمل نماذج إنشاء العملاء المحتملين على إنشاء رؤية للعلامة التجارية ومصداقية وثقة واهتمام من العملاء المحتملين. في بضع خطوات سهلة، يمكنك البدء في جمع بيانات العملاء المحتملين المؤهلين في متناول يدك.
إذن، ما هو نموذج تكوين العملاء المحتملين؟
إنه نموذج ويب يهدف إلى جمع رسائل البريد الإلكتروني والمعلومات الأخرى من العملاء المحتملين ؛ تتضمن النماذج الأكثر شيوعًا نماذج الاتصال أو التسجيل أو الاشتراك في الرسائل الإخبارية. تهدف إلى إشراك وتحويل الجماهير المستهدفة المهتمة بمنتجك أو خدمتك من خلال النقر بنشاط على إعلاناتك. باستخدام نماذج إنشاء قوائم العملاء المحتملين ، يمكنك توجيه العملاء المحتملين خلال رحلة المشتري حتى نهاية مسار المبيعات.
لماذا يعتبر نموذج إنشاء العملاء المحتملين مهمًا؟
تواصل مع العملاء المحتملين.
أنشئ بسهولة دون الحاجة إلى موقع ويب أو صفحة هبوط جيدة أو تكامل رمز بكسل.
يعمل على الأجهزة المحمولة (iOS و Android).
حقق نسبة نقر إلى ظهور عالية (CTR) ومعدلات تحويل CR (معدلات تحويل) عالية مع تكلفة تحويل معتدلة مقارنة بأنواع الحملات الأخرى.
تنزيل وتتبع العملاء المتوقعين.
لتسليط الضوء عليك كيف يمكن أن تساعدك حملات العملاء المتوقعين على تحقيق فريق التسويق الخاص بك.
سوف نشارك بعض الأمثلة حول مدى فعاليتها.
الصناعة الطبية
كان المركز المصري لأطفال الأنابيب – ET هو أول منشأة طبية تقدم علاج العقم في مصر. كأول منشأة للخصوبة في مصر، اكتسب فريقها ذو المهارات العالية خبرة لا مثيل لها في علاج مشاكل الخصوبة المختلفة وساهم في الأبحاث الدولية في طب الإنجاب. تتنوع خدماتهم من الاستشارة وتقديم النصائح والإيضاحات إلى التدخل الطبي الكامل.
أطلقت EIVF حملة جيل رائد على شبكة سبيكول. لقد استهدفوا كلاً من أجهزة iOS و Android لإنشاء مجموعات إعلانية مختلفة لكل جهاز. استخدموا استهداف الموقع لإشراك المستخدمين في مصر، وصياغة عناوين إعلاناتهم باستخدام كلمات مثل “التلقيح الاصطناعي” و “تجميد الحيوانات المنوية” و “الخبرة” ، مما يعطي المصداقية والثقة.
العقارات
تم إطلاق City Edge Developments في عام 2017، وهي تطور مجتمعات سكنية في الضواحي ومشاريع متعددة الاستخدامات راقية ، مما يعزز الإبداع والتعاطف والابتكار. بهدف توسيع مدى وصولهم وزيادة العملاء المحتملين المؤهلين ، أطلقت City Edge حملات إعلانية رائدة على سبيكول. لقد استهدفوا كلاً من أجهزة iOS و Android ، وأنشأوا مجموعات إعلانية مختلفة. استخدموا الموقع الجغرافي المستهدف لجذب المستخدمين في مصر، وتسليط الضوء على الموقع “وسط المدينة” “مدينة العلمين الجديدة” وصياغة عنوان إعلاناتهم باستخدام كلمات مثل “أقساط لمدة 10 سنوات” و “دفعة أولى 5٪“. كما استخدموا الصور المرئية التي تعرض مشاريعهم والمباني الجاهزة كأمثلة.
حققت حملاتهم نجاحًا جيدًا حيث تم عرضها ما يقرب من 25 مليون مرة تتلقى 182.7 ألف نقرة مع نسبة نقر إلى ظهور 0.86٪
فوركس
تداول هي منصة على الإنترنت تروج للسوق اللامركزي لتبادل العملات. رغبةً في توفير الوقت من خلال التواصل مع المستثمرين والمستخدمين المحتملين.
أطلقت تداول حملة إعلانية لتوليد قوائم العملاء المحتملين على سبيكول. استهدفوا أجهزة iOS و Android لإنشاء مجموعات إعلانية مختلفة لكل جهاز. كما استخدموا الموقع الجغرافي المستهدف لإشراك المستخدمين في المملكة العربية السعودية.
بالنظر إلى كيفية أداء جميع هذه الصناعات بالفعل باستخدام نماذج إنشاء قوائم العملاء المحتملين، فإننا ندعوك لتجربتها للترويج لمنتجاتك أو خدماتك ، ويمكنك بسهولة زيادة الوعي بعلامتك التجارية ، وإشراك المستخدمين المهتمين ، وتأمين العملاء المحتملين المؤهلين، وزيادة مبيعاتك. إليك بعض النصائح والحيل لمساعدتك في إطلاق حملات ناجحة
النصائح
استخدم عبارات CTA الوصفية التي تشرح للمستخدمين ما يمكن توقعه بمجرد النقر “إرسال” غامض للغاية
جرب استخدام كلمات مثل “اذهب” أو “انقر هنا“
قم بتعيين CTA (عبارة تحث المستخدم على اتخاذ إجراء) تجذب المستخدمين لزيادة
النقرات والتحويلات
ادخل صورًا مذهلة وعالية الدقة
أنشئ مجموعات إعلانية مختلفة لكل جهاز محمول لتتبع العملاء المحتملين بشكل أفضل، وتحسين مواردك لتحقيق أداء أفضل
How can Lead Forms Land You Qualified Leads?
If you do not want to wait for your target audience to reach out to you, you no longer need to rely on their whims and inclinations to grow your revenues. You can take matters into your own hands by initiating contact through lead forms to engage with your target audience and bring in qualified leads to your sales team.
Lead Generation forms create brand visibility, credibility, trust, and interest from your potential leads. In a few easy steps, you can begin gathering data of qualified leads at your fingertips.
So, What is a Lead Generation Form?
It is a web form meant to gather emails and other information from potential customers; the most common forms include contact, registration, or newsletter signup forms. It aims to engage and convert your target audiences interested in your product or service by actively clicking on your ads. Using lead generation forms, you can guide prospects through the buyer’s journey to the end of the sales funnel.
Why is a Lead Generation Form Important?
- Reach out to potential leads.
- Effortlessly create without needing a website, a good landing page, or pixel code integration.
- Run on mobile devices (iOS and Android).
- Achieve high CTR (clickthrough rates) and CR (conversion rates) with a moderate CPL compared to other campaign types.
- Download and track leads.
To shed light on you how Lead Generation campaigns can help you achieve your marketing gols, we will share a few examples of how effective they can be.
Medical Industry
The Egyptian IVF-ET Center was the first-ever medical facility offering infertility treatment in Egypt. As Egypt’s first fertility facility, its highly skilled team has gained unparalleled experience treating various fertility problems and contributed to international research in reproductive medicine. Their services vary from consultation, offering advice and explanations to full medical intervention.
EIVF wanted to reach out to interested customers. So, they launched a lead generation campaign on the Speakol network. They targeted both iOS and Android devices, creating different ad sets for each device. They used location targeting to engage users in Egypt, phrasing their ad titles using words like “IVF,” “sperm freezing,” and “expertise,” which inspire credibility and trust.
The campaign was successful, with more than 16.8 million impressions, 115.3 thousand clicks, a 0.79% CTR, and around 190 leads.
Real Estate
Launched in 2017, City Edge Developments develops suburban residential communities and upscale mixed-use projects, fostering creativity, empathy, and innovation. Aiming to widen their reach and increase their qualified leads, City Edge launched lead generation ad campaigns on Speakol. They targeted both iOS and Android devices, creating different ad sets. They used location targeting to engage users in Egypt, highlighting the location “Downtown” “New Alameen City” and phrasing their ad title using words like “10-year installments,” and “Downpayment 5%“. They also used visuals featuring their projects and finished buildings as examples.
Their campaigns fared well in that they were displayed close to 25 million times receiving 182.7K clicks with a 0.86% clickthrough rate and an astounding 411 leads.
Forex
Launched Tdawel is an online platform that promotes decentralized markert for currency exchange. Wanting to save time by reaching out to potential investors and users, Tdawel launched a lead generation ad campaign on Speakol. They targeted both iOS and Android devices creating different ad sets for each device. They used location targeting to engage users in Saudi Arabia. Their ad title used words like “best”, “fast”, “easy” and “personal investment”. The visual was enticing, highlighting the potential rise of Bitcoin by the end of the year.
Their ad campaigns were displayed around 3.7million times receiving 29K clicks with a 0.89% clickthrough rate and over 70 leads.
Seeing as how all these industries performed really using lead generation forms, we invite you to try them to promote your products or service, you can easily raise your brand awareness, engage interested users, secure qualified leads, and boost your sales. Here are a few tips and tricks to help you launch successful campaigns.
Tips and Tricks:
- Use descriptive CTAs that explain to users what to expect once they click. “Submit” is too vague; maybe try using words like “go” or “click here.” Set a CTA (call to action) that engages users to increase clicks and conversions.
- Insert stunning, high-resolution visuals.
- Create different ad sets for each mobile device to better track your leads, and optimize your resources for better performance.
- Start your campaigns with a high daily cap to guarantee good results.
Top 10 Optimization Tips
To make the best out of your Speakol ad campaigns, it is essential that you regularly evaluate, monitor your insights, and optimize your resources. By continuously assessing your performance, you will be able to introduce new positive modifications that will see your campaigns thrive.
To help you enhance and improve your campaign performance, we have compiled a list of optimization techniques and recommendations.
1. Define your Goals:
Be clear about your campaign’s purpose and what you mean to accomplish. This organized planning will direct your work and influence your ad titles, images, and landing pages, allowing you to choose the most appropriate publishers, locations, ad types, and bidding modules.
2. Audience Segmentation and Targeting:
Using Speakol’s dashboard, you can create and save audiences for any current or future campaign. This feature allows you to segment your audiences based on their location, mobile, and Android. You can also target specific publishers and content categories. These targeting options enable you to narrow down and engage your target audience, optimize resources, and achieve your marketing goals.
3. Be Unique:
– Avoid repeating adsets with duplicate titles, images, or target groups.
– Pick different ad titles and images from those publicized by your competitors or advertisers, promoting the same product to ensure that you reap maximum profit from your campaigns.
4. Contextual Targeting:
Speakol’s dashboard enables you to target particular content categories along which your ads can be displayed. You can choose the categories based on your service or product. So, for instance, if you want to market real estate, you can select business and finance categories; if you’re going to promote fashion items, you can choose fashion, beauty and cosmetics, and women.
You can easily track the spending and performance of each category and optimize your resources based on the results.
5. Publishers’ Selection:
Speakol has an extensive network of premium publishers in the MENA. The dashboard enables you to select or remove publishers. You can also adjust the CPC (cost per click) and DB (daily budget) for the entire campaign based on your campaign performance to achieve your desired ROI.
6. Constantly Assess the Efficiency of your Campaign Variables:
– Throughout your campaign, it is quite useful to initiate A/B testing from time to time. A/B testing means testing two or more options while maintaining one variable at a given time. Among the testable variables are ad titles, ad images, landing pages, locations, and platforms. You can run your test for a minimum of 7 days (1 week) to have enough data to analyze. Based on the report, you can set more optimized strategies to enhance your Speakol campaign. We recommend testing different variables from time to time to ensure the best results for your campaigns.
– A/B test enables you to eliminate low-performing campaigns and know which campaign, ad set, title, and image perform best, driving high traffic, CTR and CR. This valuable data will increase your ROI (Return On Investment).
7. Promote Highest Performing Campaign Ads:
Once you launch your campaign, you will have the chance to assess the performance of your ads. To make an informed decision regarding those ads, you need to consider a few KPIs, including CTR (clickthrough rate), CR (conversion rates), OCPA (optimized cost per action), as well as CPC (cost per click).
– CTR (Clickthrough Rate) is an essential measurement tool to verify the effectiveness of your campaigns by measuring the percentage of users who clicked on your campaign ads. It guarantees a good standing in Speakol’s widget. The recommended CTR is 1% or above. If your CTR is under 0.5%, you need to reassess your inputs.
– CPC (Cost Per Click) is the amount you are willing to pay every time a user clicks on one of your campaign ads. You want to set a CPC that allows you to meet your performance goals. If the CPC is too low, you will not be able to obtain the number of clicks required; at the same time, if the CPC is too high and you fail to secure the number of clicks required, this ad will fail to meet its purpose. Still, Speakol recommends that you start with a high CPC when you launch your campaign to ensure that it is competitive, which increases its visibility and subsequently increases the number of clicks. That way, you can have enough data to make informed optimized decisions on how to run the Speakol campaign.
8. Optimize Your Landing Pages:
– Your landing page should introduce your service or showcase your products. Be concise and precise (400-600 words) in describing your value proposition to avoid losing potential customers.
– Use a simple, engaging design and layout. Highlight the headlines and write short, interesting paragraphs.
– Choose exciting pictures that reflect the content.
– Provide a good user experience.
– Choose the CTA (call to action), you want your users to take. Where you place your CTA and how you word it significantly influence how users engage with your page. Give users incentives to take action and avoid confusing them with multiple CTAs.
9. Utilize the Speakol Pixel:
– Once users perform a specific action on your website, the Speakol Pixel is activated and automatically tracks and reports this action. You can track actions such as purchasing a product, viewing a page, or signing up.
– The Speakol Pixel aims to drive better performance through data-based optimization and allows tracking conversion rates and values. This feature enables you to determine whether Speakol is positively influencing your numbers by monitoring conversions that take place after users click on your campaign items and allows you to enact the necessary changes and amendments for better results.
10. Set a Budget that Works for you:
– Having a substantial budget is highly recommended, for it will allow you to garner enough data to make informed decisions, which will subsequently improve the performance of your campaigns.
– We recommend that you balance your budget and do not spend it all too quickly without first assessing the performance of your campaign. Otherwise, you risk running out of money, losing your edge, and incurring more financial burdens due to the rise of the CPL rate.
Ramadan Marketing Guide 2022
Ramadan, like Christmas, is the biggest spiritual, and social season in the MENA. Marketers need to know how to market their products and services during this time and effectively take advantage of the various opportunities of this holy month.
So let’s walk you through a few aspects of Ramadan marketing, to help you run successful seasonal marketing campaigns.
Use Iconic Ramadan Symbols in your Ads:
Ramadan Advertising Budget:
Ramadan is one of the few periods of the year when people are pro-actively looking for. content and ads, to the extent that searching for ads spikes during the holy month. Given this growing connection between Ramadan and consumerism, brands typically increase their marketing budgets during the holy month by an average of 20% to meet the demand. for ad space and premium ad placements.
Cultural Sensitivity:
Marketers should remember that Ramadan is a religious and traditional season that incites strong emotions. Therefore, all marketing messages should respect the holiness of this month, highlight and promote its values of kindness, selflessness, charity, and goodness. We suggest that all marketers should consult with local individuals to confirm the suitability of the promoted messages to avoid any uncalled-for damage to a brands’ image.
What Products do People Buy During Ramadan?
Food:
Food consumption during Ramadan is very high, despite it being a month of fasting. Food consumption surges as families gather during iftar and suhoor spending qualities time and feasting on various delicacies.
Families usually stockpile before Ramadan to be prepared and to avoid running short.
Some families or single individuals who do not cook turn towards fast food which is a rapidly growing industry during this time.
Clothes and Jewelry:
During Ramadan, people look for discounts and offers for clothes and garments as they shop for new stuff for Eid celebrations. While jewelry is not only seen as a popular gift choice for loved ones, it is also a great investment
Why Promote your Ad Campaigns on Speakol?
- Lead Generation Forms: If you aim to run brand awareness campaigns, you can use lead forms to gather data of qualified leads, which would allow you to easily connect with interested users, shorten your user journey, and bring in leads to your sales team.
- Target by location: You can create various localized ad campaigns targeting different regions and countries to better optimize your resources.
- Select Publishers: Speakol has an extensive selection of premium publishers all over the MENA and GCC. You can select or disable any of them based on your target audience and marketing goals.
- Contextual Targeting: You can choose the content categories you would like to feature your ads alongside. So if you are promoting automotive, you can display your ads on articles related to cars, finance or economics; or if you are promoting make-up, you can display your ads on articles related to women and beauty for instance.
- Device Targeting: You can run campaigns on desktops, iOS, and Android devices.
- Benefit from different Bidding modules that best suit your marketing goals, including CPC (cost per click), CPM (cost per 1000 impressions), CPV (cost per video view), and OCPA (optimized cost per action).
- Campaign Insights and Reports: These allow you to continuously assess your campaign performances and to modify and pivot your direction if needed to realize your marketing goals.
To run successful Ramadan campaigns and capitalize on this lucrative season, you need to understand the nature and spirit of the holy month and run culturally and religiously sensitive campaigns that appeal to people’s sensibilities and inclinations. It is also important to develop creative content that can compete with all the produced marketing material and stand out. So with some creativity, and magic of Ramadan, you can raise your brand awareness, engage your target audience, and increase your sales. |
Ramadan 2022
Ramadan is a time of meaningful reflection; it is a global moment that transcends geographical and local boundaries. With close to 2 billion observers across the world and more than 92% of them in the MENA, the whole dynamics of the region change as people are spending more time with family and friends, donating to charity, shopping, cooking iftar, and suhoor, and exchanging gifts with loved ones.
Ramadan is one of the few periods of the year when people are pro-actively looking for content and ads, to the extent that searching for ads spikes during the holy month. Therefore, Ramadan presents a grand opportunity to scale businesses, raise brand awareness, and maximize profits.
With the dangers of COVID-19 not yet behind us, people are leaning more and more towards communicating, shopping, watching, and consuming content online, showing a significant increase during the last year that is expected to rise during 2022. Customers want to see how brands tell their stories, position themselves, market their products and services, as well as embrace the spirit of Ramadan by displaying social responsibility, giving back to charities and local communities, and promoting the values of the holy month.
For the past few years, the Arab companies’ media strategies have been very simple: run television ads featuring celebrities to increase viewability. However after the pandemic hit, many companies decided to diversify their marketing strategies by integrating digital marketing in general and native advertising, in particular, to shake things up a bit.
So, What are the key trends and finds to inform your 2022 Ramadan campaign:
1
Uplifting Content:
Google trends show that people searched about mental health but with a positive spin with meditation and psychological comfort taking precedence in countries like the UAE. People also looked for feel-good content, seeing a 167% increase in searches for “series” in Egypt, Saudi Arabia, and the UAE.
2
Price-conscious Shoppers:
Due to the concerns about the uncertainty of their financial futures, many users have shifted their buying focus on essentials, limiting impulse shopping, and reevaluating their spending habits. Insights show that 57% of consumers in the UAE, Saudi Arabia, and Egypt were more price-oriented than they were the year before. Still, shoppers spent more generously around Eid time. They looked for products that had value for money.
As Ramadan is a key time for bargain hunting, it is essential that you offer deals and discounts to engage and attract more shoppers.
3
Spirituality of the Holy Month:
There was a 100% increase in Youtube search interest in “donations: and “charitable giving” in Saudi Arabia during Ramadan. Brands need to promote the values and respond to this generous, compassionate spirit of the holy month, by launching campaigns that spread kindness and display social responsibility, giving back to charities and local communities.
So remember that audiences turn to the internet to find ways of experiencing the still-missing elements of Ramadan. By identifying how your brand can help solve this challenge through entertainment and inspiration, rest assured that your will fare well during Ramadan.
Ramadan is probably the longest festive season of the year with 50 Days of Celebrations. So let’s discuss how you can make the best of this festive season. This period can be divided into 3 major segments:
Pre-Ramadan: Preparation Phase (2 weeks)
- Interest in grocery and food shopping goes up by 11%, reaching a peak one week before Ramadan.
- Spike in the interest and search for decorations, and everything related to cooking, including utensils, recipes, and ingredients.
During this period, you should tease and inspire curiosity and interest from your audience using creative fun, and engaging ads.
Ramadan Week 1-3: (3 weeks)
- Increased interest in religious content, and a significant surge in the download of religious apps.
- Increased interest in food and dessert delivery and recipes.
- Increased interest in entertainment, including games, content, videos, and soap operas.
- Increased interest in exploring new services and products.
During these two weeks, you should increase your digital marketing and native ads spending to meet the growing interest in online content and shopping.
Ramadan Week 4 and Eid (1 Week Post Ramadan): (2 weeks)
- Increased interest in beauty and grooming products for men and women.
- Increased interest in gifts that people like to exchange by eid time.
- Spike in search and interest in entertainment, creating significant opportunities for broadcast channels, content creators, media companies, and brands to share more content to meet consumer demand.
- Increased interest in resuming old habits such as enjoying outdoor activities, restaurants, and parks.
These weeks mark a shift in interest and ads as anticipation for eid continues to rise. Your marketing efforts should be directed to meet these changing tides and win people over.
You should remind your target audiences of their services, products, and offers.
Ramadan Creatives:
As you work on the creatives for your native ads, you need to be sensitive to the current situation;
you need to be aware of Ramadan’s spirit and values to avoid offending any of your target audience.
- Consider creating ads that are entertaining, informative, and inspiring; ensure that they show compassion, and connect friends and families in a way that engages people and familiarizes them with your brand.
- Champion the Ramadan spirit. Create ads that promote generosity and selflessness that help users be better versions of themselves. Give a sense of togetherness. Entertain your audience who are hungry for content to elevate boredom. Give out offers and discounts to encourage shoppers to choose you.
- Enrich connections as eid greetings represent a bulk of conversation with 70% more people using video calls.
- Use games to engage people and create a conversation about Ramadan in relation to your brand.
- Use videos to promote your content and brand as 30% of UAE users and 33% of Saudi users tend to engage more with videos.
- Use illustrations, animation, graphics, CGI, titles, and sound design to engage your audiences.
Mother’s Day Marketing Campaigns Guide
Mothers are unsung heroes; therefore, they deserve to be cherishes and celebrated always. So in preparation for their big day, brands need to launch relevant, and engaging content to reach Mother’s Day shoppers. Indeed, “Mother’s Day” is one of the major purchasing events around the world in general, and in the Middle East in particular.
After two years of difficult pandemic circumstances, most people are now comfortable with online shopping which will further grow over the next few years. Sectors like, food and beverage, houseware, electronics, jewelry and flowers have increased year- over-year.
Now is the time to start planning your Mother’s Day campaigns!
Some of the most engaging content is gift guides, which manage to attract users and generate clicks. Most brands create at least one gift guide, or customize several ones to cater for different audiences. This strategy is valuable because Mother’s Day is not just for the consumer’s mother; it can also include mother-in-laws, grandmothers, sisters, aunts, wives, and new mothers. Men usually buy gifts for their mothers, mothers-in laws, and wives, while women buy gifts for their mothers.
Flowers remain one of the most popular Mother’s Day gifts, so ads about flowers and flower delivery companies tend to perform well. Not only that, but brands and services promoting luxury hampers like spas and restaurants, or home good, food boxes, and self care products also proved very popular. Gifts can also include clothes, accessories and jewelry.
Identifying the types of content and products that will engage consumers is only half the batter; the other half is employing targeting strategies that will boost engagement and clicks, and generate conversions.
Marketing Strategies to consider:
1. Tell a story through your Ad. Show gratitude for mothers and mother figures by incorporating stories into your brand. Convey warmth, and humanity which people always love and appreciate.
2. Promote novel services or products, which bring happiness and that mothers’ can enjoy. Promote activities that appeal to mothers’ hobbies or interests.
3. Identify the personas of your buyers. Use Speakol’s audience targeting to segment your target audiences based location, and interests. Then create separate campaigns for each audience to ensure a better campaign performance. Remember that your audiences can be both men and women. Emphasize messaging to 25-35 year old, they tend to spend more on online shopping.
4. Use Speakol’s contextual targeting to choose the categories you want your ads to be displayed alongside.
5. Run OCPA (optimized cost per action) campaigns. This smart dynamic bidding strategy enables the Speakol algorithms to bid on your behalf limited by your defined budget. This allows you to capture the highest-value conversions and promise a higher ROI than that expected of traditional campaigns.
6. Select high impact ad placements. This will raise your brand awareness and ensure that your ads are placed in coveted spots along relevant content in a brand-safe medium.
7. Use short videos or gifs to generate a higher CTR and conversions.
8. Divide your campaigns based on their device targeting in order to assess performance and optimize your resources. If your aim is to raise brand awareness, target tablets and mobile phones; if your aim is to increase conversions, target mobile devices; if your aim is to boost sales, target desktops.
Tips:
- Filtering lifestyle content demonstrates that images with food and images in color with no text increase engagement and generated higher CTR.
- If you are using video ads, ensure that its creatives incorporates activities like travel, driving, sports or dining.
- A/B test your titles. Try different engaging words, create shopping guides, vary your CTAs. Measure the performance and optimize to reach the best format.
- Use interactive content formate by incorporating personalized elements like quizzes and games.
Noon Academy and Variance: Boosting their App Installs Using Native Advertising
The massive growth in mobile app usage generated competition in the marketplace. Today the Google Play Store has 2.56 million applications, while the Apple App Stores has 1.85 million applications. These apps account for the lion’s share of games industry revenue, give access to the world’s canon of music, and help users manage diaries, documentation, and payments.
In this highly competitive fight for relevancy, you need a creative and engaging marketing strategy to promote your app. App install ads are a highly effective means of enhancing your app’s visibility in the app stores, increasing its rank, bolstering organic traffic, and driving installs.
Educational Applications:
Educational trends adapt to the changing time; the digitalization wave and e-learning made knowledge accessible from anywhere, facilitating the learning process. Now, everyone has access to information through mobile phones. Therefore, mobile e-learning applications are gaining populating by the day.
Educational applications offer modern learning techniques, address the psychology of students, and facilitate the delivery of information; they gamify concepts offering challenges through puzzles and games. They also help educators keep track of students’ and learners’ performance and report automated grading. These applications save a tremendous amount of travel time and provide references that are easy to download. They are also cost-effective and offer a wide range of payment options.
So if you have an educational application, native advertising must be part of your marketing strategy. It establishes brand awareness and builds trust by leveraging viewership, credibility, and value of respected editorial publishers, featuring your applications’ ad to millions of unique users alongside relevant content. This will deliver relevant referral traffic and significantly increase your app installs.
Noon Academy:
Noon Academy is a mobile application that offers an online social learning platform enabling students to study in peer groups, compete with one another, and request top tutors on demand. It creates a social e-learning platform; it operates in 8 countries, serving 16 million students and empowering 100 thousand teachers.
Noon Academy constantly aims to reach and engage more students, raise its brand awareness and emphasize the importance of e-learning. It also works on increasing the number of app downloads which is a parameter of success. To do so, it decided to explore the world of native advertising to generate leads, and boost its app downloads.
Noon Academy marketeers used Speakol’s top-notch targeting options to customize their campaigns and target their intended audience.
Strategy:
- Set the campaign objective to app install.
- Used location targeting to launch a campaign targeting Egypt specifically.
- Used contextual targeting to target the education and training sections in particular and exclude other irrelevant content categories to narrow down the target audience.
- Used device targeting to target mobile phones both iOS and Android, and exclude desktops.
- Set the campaign duration for a month, so they can continuously assess the campaign performance, as well as modify and optimize the resources to achieve the best results.
- Opted for “Choose Right! Choose the Education Your Children Deserve” as an ad title, which urges parents to take action, and prioritizes childrens’ quality of education appealing to their emotions.
During this month, the campaign obtained 60 thousand clicks, over 10.6 million impressions, and close to 900 leads, with a very reasonable CPL (cost per lead).
Variance:
Variance is a comprehensive Egyptian platform that aims to empower youth through online courses that develop their skills and abilities and prepare them for the labor market. It also aims to facilitate communication using online conferences and video conferences.
To engage more youth and encourage them to use their platform, they launched a Digital Empowerment Initiative offering 500 LE worth of courses to all new users to explore and register for up to 3 courses or use their virtual video conferences services. To reach out to new users and increase their app downloads, Variance decided to incorporate native advertising as part of their marketing strategy.
Strategy:
- Set the campaign objective to conversions.
- Used location targeting to launch a campaign targeting Egypt specifically.
- Used contextual targeting to target the education and training sections in particular and exclude other irrelevant content categories to narrow down the target audience.
- Used device targeting to target mobile phones both iOS and Android, and exclude desktops.
- Set the campaign duration for a week.
- Opted for “Enjoy 3 Free Courses from Variance” as an ad title. The use of “Free Courses” is an engaging phrase to encourage users to try this platform and explore their courses.
- Used an attractive visual highlighting the cashback value once you register
During this week, the campaign obtained 28.5 thousand clicks, 3.5 million impressions, and close to 800 conversions/ app installs for a very reasonable CPL (cost per lead).
General Tips:
- Known your product and application. Answer the question “why does my app exist?”, “what is my edge over the competition”.
- Identify your objective, and what is more important to your business: brand awareness, or app installs and conversions.
- Use buzz words and engaging visuals.
- A/B test your campaign parameters to optimize your resources and reach the most convertible version.
If you are trying to market your real estate project, do not hesitate and explore the world of native advertising.
“Share the Love”: Valentine’s Day Marketing Strategies That Will Make Consumers Fall in Love with Your Brand
February is the month of Love.
This article will share the trends to enable you to create engaging marketing strategies that will generate more leads, boost sales, and target with more accuracy than Cupid himself. By reviewing some of the global marketing trends from 2021, we can know what can potentially score with audiences this year.
Top-Performing Content Types:
Top-Performing Brands:
The pandemic has changed consumer behavior; since 2019, e-commerce has seen unprecedented growth and continues to do so. E-commerce sales in 2021 rose 11% from 2020 and an astounding 61.4% compared to 2019.
You can promote Valentine's Day not just as a day to celebrate with your significant other and spouses, but it is a day to celebrate friendship. It is a day to exchange gifts across all relationships, including family, friends, and coworkers. Feel free to redefine the holidays any way that best suits your brand, depending on your products' nature and value proposition. You can promote Valentine's Day or adopt an anti-Valentine's Day position by supporting singles. There is no single way to make the best of this season.
It is also vital you promote fun business partnerships. This can be useful for both startups and established brands. When iconic brands partner with startups, they look timely and youthful, while the startups look like they are right up there with the big names. So, find a brand that complements your own and start a partnership to engage your target audience.
Consumers are looking for:
-Retailers with guaranteed fast delivery
-Retailers offering personalized services and customizable products (customized content and promotions generation 20% rise in conversions)
-Top keywords "valentine," "love," "gift guides," "diamond," "flower," and "chocolate."
2.Use videos and gifs to attract views and attention, generating higher conversion rates and lower costs.
3.Target mobile over tablet and desktop.
4.Use high-quality images.
5.Choose the right time to ensure the highest visibility and engagement.
6.Select your content type. You can promote articles or more interactive content such as quizzes personalizing everything based on demographics to make it more relevant to your target audience.
7.Drive urgency by promoting time-limited offers.
8.Highlight your delivery days.
9.Create engaging gift guides for different audiences.
2.Use contextual targeting to ensure your content is featured alongside relevant content that exposes your brand to your target audience.
3.Use location targeting to design the right creatives and messages for each market.
Be inclusive. Valentine's Day means different things to different people; it ranges from romance to self-care. Therefore, share the love with couples, friends, children, and singles, giving your brand ample opportunity to leverage the power of emotions to connect with all audiences regardless of their relationship status.
Remember that without a single mention of heart-shaped chocolate or romantic archers, you can still deliver honest, authentic love stories extended offers that your customers love and trust. 2.Use contextual targeting to ensure your content is featured alongside relevant content that exposes your brand to your target audience.